Cash constrained, but it still went ahead with the $3000 E-M1X that very few would buy. You would think any management would have switched to survival mode already than getting so bold with wild ideas.
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Olympus just confirm E-M5 III "soon", have PDAF? and price is real question
- Thread starter Jefftan
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bobn2
Forum Pro
I don't think that the EMIX cost them much to develop at all. Just about all the hardware comes from the E-M1 II and most of the new firmware is not the kind of stuff that costs a lot to develop if you have the code base. All in all, it's a canny exercise in extracting maximum margin from limited R&D spend.
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Ride easy, William.
Bob
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Hi, u have E-M1X
I would like to ask if handheld Hi-res work with landscape?
can handle moving tree branches or water?
thanks
with no ibis fuji is not real competitor
if it is 2 grand, real competitor will be Olympus own E-M10 III
me and many others choose Olympus for ibis
RR $1300 is really the highest Olympus can priced E-M5 III
any higher they do not want to sell it (just like E-M1X, only for show)
they don't want sales volume in the mid model line?
Which raises the question of whether than can create a reasonable E-M5 III (or E-M3) using a similar low cost strategy - hardware from the E-M1 II and off-the-shelf hardware, plus some updated firmware?
Too much borrowing from higher-end models might cannibalize sales, but otherwise they risk losing to other manufacturers.
Mark Ransom
Veteran Member
Never be afraid to cannibalize your own sales, because your competitors won't be.
u got a good point. now with 4 year upgrade cycle mean E-M5 IV will come in 2023
in 2021 or 2022 sell the old E-M1 II sensor with no PDAF?
good luck to Olympus
really? put a better sensor inside even at last minute not possible?
It isn't/wasn't "last minute". The EM5.3 has knowingly been delayed, and that delay could easily cover up the extra time needed for a redesign, a full one if needed. Don't make the mistake that just because a company begins a design that it always goes through into production, no matter how close to production-ready the design seems to be; many companies have scrapped designs at, what seemed, the very last minute.
bode well or not
this is the reality of what is happening now
anyone seriously believe MFT is attracting new user?
highly crippled or not is up to debate. I think E-M10 III excellent for the price
but there is no argument that it is ancient tech and except 4k not much different than mark I AND II
this is another topic worth discussion:
can MFT at least survive (if it remain stagnant) on existing user and replacement demand alone
i think if Olympus keep cost low it is possible.
an example is Pentax right now, clearly stagnant but no sign of quitting
E-M5 III, if they want to aim low
just start off with E-M5 II and keep everything the same except having E-M1 II sensor and 4k
if priced low enough like $900 it would still sell well
or they can aim high and ask for $1500, good luck to them, i think it will be a disaster
but they can certainly do that, Olympus is unpredictable
no one in sane mind would predict E-M1 II cost $2000 and E-M1X $3000 before it actually happen
people still remember the shock 2 years ago when $200 E-M1 II announce?
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i mean if a camera is designed with 16mp sensor in mind, could it just change to 20mp sensor in last minute?
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gary0319
Forum Pro
In my neck of the woods (retired, financially secure, travel oriented) we see quite a few new Olympus converts, or at least Olympus systems augmenting larger Canon and Nikon DSLR kits.
As I have mentioned before, a recent lunch with a dozen of these folks tallied 7 Olympus shooters, 3 Sony FF, 1 each Nikon and Canon DSLR. My camera club of about 60 members is now more than 50% mirrorless with the largest segment shooting Olympus, Sony next, followed by Fuji. Only one Nikon Z and one Canon R, so far.
Mark Ransom
Veteran Member
No. It's highly unlikely that a new sensor would be drop-in compatible. At the very least the timings and resolution would change, but also likely the pinout itself. For example to get faster readout times it might need more output lines and probably a faster clock.
They might not have decided on a sensor at the very start of the project, but it would have been one of the first things to get locked down. All else flows from that decision.
gary0319
Forum Pro
Yet, it seems that the E-M1 II has been a very good seller for Olympus, even at the $2,000 launch price, and continues to sell well at the current $1700 price (albeit sometimes a bit lower).
Mark Ransom
Veteran Member
I can tell you they attracted at least one, last summer.
$2000-3000 high end is a market that Olympus simply can't win if just for psychology/perception alone
most (even MFT user let alone FF user) just can't accept small sensor MFT camera having the same price as FF
i keep hear someone said E-M1 II is selling well, really?
how well? how about comparing with the sales of $2000 A7 III
in contrast $1000 mid range is a battle that Olympus can easily win
IQ difference with APS-C even with old E-M1 II sensor is minor but with IBIS they can only dream of
all other competitor are no big threat
fuji: no ibis, X-trans sensor, no third party like sigma
Canon/Sony: no ibis, no lens
Olympus trying to fight a battle it can't win and ignore the battle that it can easily win is just silly
US$1000 is still a lot of money
there is no reason if cost (include R&D) is kept low, why Olympus can't at least break even and even make money with US$1000 camera
What i said matter to the long term survival of Olympus, i hope they realized that
most (even MFT user let alone FF user) just can't accept small sensor MFT camera having the same price as FF
i keep hear someone said E-M1 II is selling well, really?
how well? how about comparing with the sales of $2000 A7 III
in contrast $1000 mid range is a battle that Olympus can easily win
IQ difference with APS-C even with old E-M1 II sensor is minor but with IBIS they can only dream of
all other competitor are no big threat
fuji: no ibis, X-trans sensor, no third party like sigma
Canon/Sony: no ibis, no lens
Olympus trying to fight a battle it can't win and ignore the battle that it can easily win is just silly
US$1000 is still a lot of money
there is no reason if cost (include R&D) is kept low, why Olympus can't at least break even and even make money with US$1000 camera
What i said matter to the long term survival of Olympus, i hope they realized that
The E-M1 line did sell well. Maybe too well.
Olympus decided to ditch the E-P6 and made the Pen-F as feature-filled and as pricey as if it's an E-M1, except there is no model playing the role of E-M5 for the rangefinder style option.
Panasonic had GX7. They followed up it with GX80/85 and recently GX9. GX8 is somehow more comparable to Pen-F. Among V-loggers the Gs and GHs sell like corn dogs.
Fuji had X-E, and that line is continuously and healthily evolving, with both the lower end X-A and flagship X-Pros to back it up. Not to mention X-H and all the X-Ts. Hate to admit this but the XF portable primes has almost overtaken m4/3 as a whole. Olympus split way too much resources onto PRO lenses and bodies.
And Sony oh Sony... you can never have too many E-mount bodies can you?
And guess where all the potential customers for an E-P6 went when they found the Pen-F and E-M5 II as well as E-M1 II was either too high in price or too low in features an upgrade to justify from either an E-PL or E-M10...
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