I have a difficult time believing that price. I think it will be higher.
I too have a hard time believing that price. But it is not impossible. And the margins for Canon will be lower. Sony is selling their older A7-2 for U$998 body only, and U$1,198 with kit lens.
That shows you that it is possible.
But this should come at a lot of scaling down in specs or features. The EVF and LCD could be lower in resolution, and lower refresh rates, plastic body, no top lcd, simple back dial, etc.
For it's price, if true, it could be tempting for many.
The Canon executive in the imaging resource interview did say that the 6DII performed really well in sales. It performed well because of the price drop to 1300 dollars.
Maybe they are thinking the smaller profit margin, will be made up in the increase in sales. In the long run, they will have a larger market to sell their higher profit margin lenses. I also doubt they will be giving away a free adapter, like they did with EOS R. That will increase the price to 1400 dollars.
Look at all of the buzz this camera is creating. Would it have the same buzz if the price was 1600 dollars? No. Today, with social media and forums, creating a buzz around a new product release is important to a products success. Hopefully Canon has realized that.
I'm skeptical of the $1300 price rumor because of Canon's history with pricing camera bodies.
They are - and have been, much more interested in profits than in offering bang for the buck value to the consumer. All of these corporations know exactly how the numbers work. Companies can often make higher profits with less sales volume, if the margins are kept up. Conversely, more sales volume with lower markup often means lower profits.
I think the R could easily have hit the streets at $1899. But that would be $400 less profit on each body sold. That doesn't get made up with more volume, especially since there's a limited market for cameras at that price point. Also, higher sales volume increases the manufacturer's costs in a number of ways, which puts more pressure on profits.
But - with regard to the price, I guess anything is possible because at this point it isn't known how much they've cheapened the body.