All the negative talk about it being a disaster for Olympus (and yes, marketing dept does deserve a kick up the ---- for the 'sports' hype), and yet, how much has it actually cost?
Unique parts seem to be limited to the body chassis and shell.
The newly developed parts appear to be the stabilization giro and the sensor cleaner (plus a few other sensors, gps etc, which may well be off someones shelf). All these can be used in future cameras, along with the new firmware features (processor power allowing). Everything else of any significance seems to be out of the parts bin.
I seem to remember the rumour merchant Simon saying that Oly regarded this camera as a 'demonstrator' - maybe that is exactly the case (while providing wildlife photographers etc. with a very rugged tool), and the intention (hope) is that sales of future cameras (maybe with a new sensor) with the new features will be boosted by the results from the EM1X.
Just a thought.
If the object was to sell cameras with a new sensor, then the EM1X should have had this new sensor in it.
Would anyone buy a $3,000 camera with an old sensor when they could buy one with a much improved sensor for half the price?
OK, perhaps some would. But only those who really need all of the other features that the EM1X has. The other 95% would jump on the camera with the newer (and presumably better) sensor.
I really understand what is happening here.
Olympus is heading straight for the very high end, because the rest of the market is rapidly disappearing. That market segment has the highest profit potential, even if it means selling a lot fewer units.
But there is some pretty stiff competition at the very high end. And while Olympus certainly can provide better build quality, better weather sealing, and lots of cool new features, those high end users
really do want better image quality too.
And that is where the problem lies. It might be impossible to provide better image quality with a sensor so much smaller that was designed six years ago. So despite all the wonderful new features and world class weather sealing, the EM1X will be a very hard camera to sell.
Unless all you want to do is shoot trains during category 5 hurricane....