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Is Canon in trouble?

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Straightnochaser

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I received a “private” discount code offer from B&H Photo on Canon products. The offer entails $200-300 instant rebates on a variety of cameras and lenses, in addition to the ongoing year-end deals. Interestingly, the offer includes an unprecedented $300-off on their brand new camera—EOS R—making its price on par with the Z6 and the A7iii. We have already seen the same ol’ discount+battery grip+other freebies on the 5D IV and 6D II before. However, this year, the deals seem to go deeper and be on longer.

Earlier in the year, Canon admitted to slow innovation and pledged to “cutting edge” technology—hope the MFn bar on the EOS R isn’t what they mean by cutting edge. The reality is, ROI takes time, and Canon needs to stay afloat in the mean time. After all, their camera sales make up 30% of their top line. The question is whether their pricing tactics are working. They did have a good year last year, but things can turn quickly and fast in the consumer electronics industry.
 
I think this is called a "market correction", lower prices to increase sales.
 
Straightnochaser said:
I received a “private” discount code offer from B&H Photo on Canon products. The offer entails $200-300 instant rebates on a variety of cameras and lenses, in addition to the ongoing year-end deals. Interestingly, the offer includes an unprecedented $300-off on their brand new camera—EOS R—making its price on par with the Z6 and the A7iii. We have already seen the same ol’ discount+battery grip+other freebies on the 5D IV and 6D II before. However, this year, the deals seem to go deeper and be on longer.

Earlier in the year, Canon admitted to slow innovation and pledged to “cutting edge” technology—hope the MFn bar on the EOS R isn’t what they mean by cutting edge. The reality is, ROI takes time, and Canon needs to stay afloat in the mean time. After all, their camera sales make up 30% of their top line. The question is whether their pricing tactics are working. They did have a good year last year, but things can turn quickly and fast in the consumer electronics industry.
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Go to this DPR video , where they announce Canon 50mm f/1.2 the best lens of the year. At 3:20, Chris says that the main drawback of this lens is that you have to buy EOS R to use it, and ads very confidently: "But that's gonna change!"

I guess that DPR knows something... I am sure Canon will release a better FF mirrorless, really competing with Nikon and Sony (and, by that time, Panasonic).
 
Straightnochaser said:
I received a “private” discount code offer from B&H Photo on Canon products. The offer entails $200-300 instant rebates on a variety of cameras and lenses, in addition to the ongoing year-end deals. Interestingly, the offer includes an unprecedented $300-off on their brand new camera—EOS R—making its price on par with the Z6 and the A7iii. We have already seen the same ol’ discount+battery grip+other freebies on the 5D IV and 6D II before. However, this year, the deals seem to go deeper and be on longer.

Earlier in the year, Canon admitted to slow innovation and pledged to “cutting edge” technology—hope the MFn bar on the EOS R isn’t what they mean by cutting edge. The reality is, ROI takes time, and Canon needs to stay afloat in the mean time. After all, their camera sales make up 30% of their top line. The question is whether their pricing tactics are working. They did have a good year last year, but things can turn quickly and fast in the consumer electronics industry.
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Well isn't this exactly what any other manufactures doing? i.e samsung was selling note 9 at 999.99/1,249.99($) and now you can get note 9 as cheap as 650-890($) so they lowered price to sell more

And canon is doing the same

To ZodiacPhoto:

Not sure where but i read that this EOS R is just a midrange cam and there gonna be much better mirrorless cameras!
 
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Canon builds extremely high quality cameras. Not just durable, but glitch-free as well. They may not do everything, but they do what they say they’re going to do. As long as we can rely on these cameras doing what they say they’ll do, we will keep buying.
 
Canon forecasts that they will sell 5.1 million interchangeable-lens cameras this year. Other camera companies wish that they had "troubles" like that. :-)

Canon forecasts that their Imaging Division will have a 127.5 Billion Yen Operating Profit this year.

It's a down year, but they aren't even close to being "in trouble".
 
What the price drop on the EOS R shows is they simply priced the camera too high compared to the competition initially. As someone else said, market correction.
 
justmeMN said:
Canon forecasts that they will sell 5.1 million interchangeable-lens cameras this year. Other camera companies wish that they had "troubles" like that. :-)

Canon forecasts that their Imaging Division will have a 127.5 Billion Yen Operating Profit this year.

It's a down year, but they aren't even close to being "in trouble".
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Many believe weather forecasts are not to be relied upon to anticipate trends in the global climate change!
 
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MarshallG said:
Canon builds extremely high quality cameras. Not just durable, but glitch-free as well. They may not do everything, but they do what they say they’re going to do. As long as we can rely on these cameras doing what they say they’ll do, we you will keep buying.
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To put things into perspective, a comparison to #2 Nikon:

Canon forecasts that they will sell 5.1 million interchangeable-lens cameras this year, and Nikon forecasts that they will sell 2.25 million ILCs this fiscal year.

Canon forecasts that their Imaging division will have a 127.5 Billion Yen operating profit this year, and Nikon forecasts that their Imaging division will have a 31.0 Billion Yen operating profit this fiscal year.

Even if Canon were to perform worse-than-forecast for the year, they would still end up being a dominant #1.
 
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For whatever reason Canon (and Nikon) let Sony get a big jump on them in the mirrorless market. Now they are up against a very aggressive competitor with a deeper, better developed product line.

While Canon plays catch-up Sony is going to do everything they can to build market share -- including very aggressive pricing. Canon will likely have to give up some short-term profits to get their R cameras into users hands and hold market share until they have a full lineup of bodies and lenses.

So I'd say not really in trouble. Just a bit on the offensive, but Canon has the resources to get through. If anyone is in trouble it's Nikon -- a much smaller company that Canon or Sony with fewer resources. If Nikon misses step here they could go the way of Kodak.

Gato
 
Straightnochaser said:
I received a “private” discount code offer from B&H Photo on Canon products. The offer entails $200-300 instant rebates on a variety of cameras and lenses, in addition to the ongoing year-end deals. Interestingly, the offer includes an unprecedented $300-off on their brand new camera—EOS R—making its price on par with the Z6 and the A7iii. We have already seen the same ol’ discount+battery grip+other freebies on the 5D IV and 6D II before. However, this year, the deals seem to go deeper and be on longer.

Earlier in the year, Canon admitted to slow innovation and pledged to “cutting edge” technology—hope the MFn bar on the EOS R isn’t what they mean by cutting edge. The reality is, ROI takes time, and Canon needs to stay afloat in the mean time. After all, their camera sales make up 30% of their top line. The question is whether their pricing tactics are working. They did have a good year last year, but things can turn quickly and fast in the consumer electronics industry.
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yawn.

Sony has had sales on their new gear all year. are they in trouble?
 
Canon has been going out of business every year since DPReview has existed.

But it comes back.
 
Straightnochaser said:
I received a “private” discount code offer from B&H Photo on Canon products. The offer entails $200-300 instant rebates on a variety of cameras and lenses, in addition to the ongoing year-end deals. Interestingly, the offer includes an unprecedented $300-off on their brand new camera—EOS R—making its price on par with the Z6 and the A7iii. We have already seen the same ol’ discount+battery grip+other freebies on the 5D IV and 6D II before. However, this year, the deals seem to go deeper and be on longer.

Earlier in the year, Canon admitted to slow innovation and pledged to “cutting edge” technology—hope the MFn bar on the EOS R isn’t what they mean by cutting edge. The reality is, ROI takes time, and Canon needs to stay afloat in the mean time. After all, their camera sales make up 30% of their top line. The question is whether their pricing tactics are working. They did have a good year last year, but things can turn quickly and fast in the consumer electronics industry.
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Canon is doing fine, and from what I see, Canon has one of the best marketing and sales division that is able to attract the right type of buyers who will stick with Canon brand once they get on board. Sony saw the success of Canon, and developed the same market strategy to target that segment of buyer. And Sony listened to the disgruntled Canon users, and developed features that a DSLR couldn't do. As a result many of the hard core long time Canon users moved to, you guessed it, SONY.

The DSLR market is winding down, and those DSLR users who never used a recent mirrorless camera have not seen the improvement and innovation in mirrorless technology. Thus, they will stick to the brand they've invested in regardless if that brand is not the best or has the best ability. So, Canon will continue to succeed in the mirrorless market. And to their credit, they beat Nikon with the APSC mirrorless. So in some respects, Canon will still continue to attract the market segment they target. Because that segment is very loyal, and will generate a lot of hype for their name brand.


Also, Canon makes high end office machines and printers. They beat out IBM and others when it comes to sales and marketing. And again, they target a specific type of buyer that will stay true to their products. Sony also has a strong foothold in the tech world, as does Panasonic. Fuji, Olympus, Pentax, and Nikon are limited to mostly optics which are limited.

Thus, no need to fear that Canon is in trouble. They've been putting out products that sell for a long time. And regardless of their innovative posture in the camera market, they will continue to survive and succeed. As long as there are people who like macbooks, iphone, peak design bags, manfrotto tripods, bose headphones, and the like, there will always be sales generated for Canon products.
 
WjustmeMN said:
Canon forecasts that they will sell 5.1 million interchangeable-lens cameras this year. Other camera companies wish that they had "troubles" like that. :-)

Canon forecasts that their Imaging Division will have a 127.5 Billion Yen Operating Profit this year.

It's a down year, but they aren't even close to being "in trouble".
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Lol at trumpeting those numbers. If they sold 10 million last year and had 300 yen profit, that’s trouble. By themselves, that means nothing
 
Yes, Canon is in trouble. Because cameras and printers are in trouble. This is unassailable. Strategically, there's a reason they've gobbled up companies from other industries like medical and security. It would be stupid not to, because casual shooters use phones, pros barely exist as far as dollars spent, and enthusiasts are dwindling. All indicators show fewer units moving, so no one in their right mind forecasts growth. Business machines are orders of magnitude worse in their outlook.
 
I own a G1X which despite its shortcomings is a great camera with lovely build and IQ, the lens is also a gem, I wanted a replacement that had better close focus and so I picked up an M100, what a silly camera!! it came as a twin lens kit, with the 55-200 fitted it was for me a horrible camera to use, no grip, no EVF, no external controls, it is only really useable (for me) with the very mediocre kit 16-45 (or whatever it is) kit lens

Problem is, its an M mount camera so there are a small number of M mount lenses, nothing else will fit, and if the other lenses are anything like the 16-45, I dont want them

I sold it, bought another G1X (which I still love) and bought a Sony A6000 on clearance, with the A6000 I can use any E mount lens of which there are plenty, it seems to me that Sony have been much wiser in making the A6000, 5100, Nex cameras etc E mount the same as the other Alpha cameras even the high end models

The M series seems like a dead end to me and a waste of their resources, I am now far more likely to buy a Sony full frame mirrorless as Sony have kind of caught me in their net, Canon seem to have made a bad move, sure they will sell M mount cameras, but its not going to lock anybody into the Canon system in the same way that Sony has managed with the small mirrorless A bodies

--
Freelance Automobile Photographer
 
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vaughanB said:
I own a G1X which despite its shortcomings is a great camera with lovely build and IQ, the lens is also a gem, I wanted a replacement that had better close focus and so I picked up an M100, what a silly camera!! it came as a twin lens kit, with the 55-200 fitted it was for me a horrible camera to use, no grip, no EVF, no external controls, it is only really useable (for me) with the very mediocre kit 16-45 (or whatever it is) kit lens
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seriously .. most of that you didn't know before you bought it?

did you think that after purchasing it would magically gain a grip, external controls and an EVF?
 
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