TQGroup
Senior Member
Sorry, I don't want to get too involved, but this is fundamentally flawed. :-(I'm new to photography and only come here to learn so I rarely post - but I do know about manufacturing having spent 30+ years in depth within the industry. Many of those years have been studying the Japanese culture within manufacturing especially the Lean ethos which was the well established foundation companies such as Toyota used to leapfrog major competitors. A core fundamental of the Japanese / Lean Manufacturing ethos is :This, "Honestly speaking, I don’t care about competitors, I care about the customers," is not the opposite of marketing. It's fluffier than the lambswool floor mats in a Rolls-Royce.I'm not sure what you're talking about. It's really the opposite of marketing.You don't seriously buy into that marketing fluff, do you? I mean, really, it doesn't get much fluffier.errrr.... I believe you're overthinking this a bit. I think he is saying that if they listen to customers and improve where customers want them to improve the competition part will take care of itself.If you believe that statement from the Sony VP then I've got a bridge to sell youKenji Tanaka, VP and Senior General Manager of Sony's Business Unit 1, Digital Imaging Group, said;
"Honestly speaking, I don’t care about competitors, I care about the customers."
https://www.dpreview.com/interviews...care-about-competitors-i-care-about-customers
Of course he cares about the competition...and at this point he probably cares a whole lot because he just a whole lot more of it.
"Understand fully what the customer sees as perfection, and then dedicate your time in trying to deliver that perfection................ Every second spent worrying about the competition is one second less working to deliver that perfection".
When Nokia was king with their "connecting people" by-line, could anyone imagine asking a customer what "perfection" was from a phone?
Well, I can and actually did in exactly that research for another unnamed mobile phone manufacturer. I can absolutely assure you that what the customers were demanding was nothing resembling a modern smartphone. Not even within a bull's roar.
In fact, those phone companies that actually followed the customer demands of the time are either bit players or not with us today in the mobile phone business.
There are other major factors at play and the approach described above applies to the PDCA cycle (continuous improvement) in a manufacturing environment after the product has been specified by marketing/product development.
Andrew
Basically if you follow only the customer, and get it right, you do not have to worry about the competition. If you follow the competition to follow the customer then you are a step behind.
Whether that concept is flawed or not is up for debate but what is not for debate is whether the Sony VP speaks his mind.
PS - it is purely coincidental I own a Sony - if I owned any other brand I'd still type the above.