I think a Panasonic FF makes perfect sense... not the death of m43!

If by chance, Panasonic does not gimp features and releases a FF version of their G9, they could very well command a premium price over the Sony A7III and smash it out of the park! Wouldn't that be something?
Sure.

But where are the lenses?

It took Sony 5+ years to get to where they are now.

Can this Panasonic FF system lasts 5 years when both Canikon have entered the market? I highly doubted.
However, if they don't introduce phase detect AF with their first FF entry, that could very well be their achilles heal that prevents conquest sales.

We soon shall see...
 
Tens of millions of dollars is less than the office petty cash float for a company the size of Panasonic ...

Last time I looked (around the mid to late 1990s), Panasonic made over 32,000 products. If you own anything with any kind of electronic components, chances are that some of the parts will be made by Panasonic.
If this were true, that tens (upon tens) of millions of dollars is nothing for a company like Panasonic
Trust me, it is true ...
to invest into lenses, what took so long for them to fill out the m43 lens line, with items that seemed to be what the public demanded???
Because nothing happens by magic, perhaps?
BINGO!!!!!

And if this is true, why should a brand new Panasonic FF camera be competitive with the established Sony Alpha system?

Your magic only work one way? While Panasonic is filling out its FF lens line, Sony will kindly stand still and not introduce anything new, so that poor, lonely Panasonic can catch up, and they sing kumbaya together??
 
If by chance, Panasonic does not gimp features and releases a FF version of their G9, they could very well command a premium price over the Sony A7III and smash it out of the park! Wouldn't that be something?
Using what lenses?
This!!! Does anyone around here besides a few people have any sense of reality??! Get off your fixation on bodies and think of SYSTEM INVESTMENT: Why would any sane buyer, besides the rabid fans on forums, buy a new $2k+ FF Panasonic that has no lenses?! Compared to Sony, with a full system, and even Nikon, who recognized the problem and made an adapter??

What possible reason would this thing be expected to fly off the shelves upon introduction? At most Panasonic would announce 3 lenses at time of unveiling, and it would take years just to BEGIN to fill out a reasonable lens lineup.
I think the only chance Panasonic can survive is to somehow make an agreement with Sony and uses the Sony (F)E mount.
Makes more sense for Panasonic to introduce a FF competitor to the RX100, for all the market sense that this idea makes. They are WAY behind the full frame 8 ball and it's only getting worse every second that goes by, unless they'll be investing tens of millions of dollars on introducing full frame lenses in bulk.
 
Tens of millions of dollars is less than the office petty cash float for a company the size of Panasonic ...

Last time I looked (around the mid to late 1990s), Panasonic made over 32,000 products. If you own anything with any kind of electronic components, chances are that some of the parts will be made by Panasonic.
If this were true, that tens (upon tens) of millions of dollars is nothing for a company like Panasonic
Trust me, it is true ...
to invest into lenses, what took so long for them to fill out the m43 lens line, with items that seemed to be what the public demanded???
Because nothing happens by magic, perhaps?
BINGO!!!!!
And you worked this out when ... ?
And if this is true, why should a brand new Panasonic FF camera be competitive with the established Sony Alpha system?
Perhaps because Panasonic is a far bigger company than any other camera maker. Perhaps bigger than all the rest combined ...
Your magic only work one way? While Panasonic is filling out its FF lens line, Sony will kindly stand still and not introduce anything new, so that poor, lonely Panasonic can catch up, and they sing kumbaya together??
Your words, not mine. As a retired accountant, perhaps I understand manufacturers and manufacturing better than some, along with strategic and tactical business planning and development cycles and times.
 
If by chance, Panasonic does not gimp features and releases a FF version of their G9, they could very well command a premium price over the Sony A7III and smash it out of the park! Wouldn't that be something?
Using what lenses?
This!!! Does anyone around here besides a few people have any sense of reality??! Get off your fixation on bodies and think of SYSTEM INVESTMENT: Why would any sane buyer, besides the rabid fans on forums, buy a new $2k+ FF Panasonic that has no lenses?! Compared to Sony, with a full system, and even Nikon, who recognized the problem and made an adapter??

What possible reason would this thing be expected to fly off the shelves upon introduction? At most Panasonic would announce 3 lenses at time of unveiling, and it would take years just to BEGIN to fill out a reasonable lens lineup.
I think the only chance Panasonic can survive is to somehow make an agreement with Sony and uses the Sony (F)E mount
Indeed. But the question is: is that in SONY'S better interests?
 
Tens of millions of dollars is less than the office petty cash float for a company the size of Panasonic ...

Last time I looked (around the mid to late 1990s), Panasonic made over 32,000 products. If you own anything with any kind of electronic components, chances are that some of the parts will be made by Panasonic.
If this were true, that tens (upon tens) of millions of dollars is nothing for a company like Panasonic
Trust me, it is true ...
to invest into lenses, what took so long for them to fill out the m43 lens line, with items that seemed to be what the public demanded???
Because nothing happens by magic, perhaps?
BINGO!!!!!
And you worked this out when ... ?
And if this is true, why should a brand new Panasonic FF camera be competitive with the established Sony Alpha system?
Perhaps because Panasonic is a far bigger company than any other camera maker. Perhaps bigger than all the rest combined ...
Your magic only work one way? While Panasonic is filling out its FF lens line, Sony will kindly stand still and not introduce anything new, so that poor, lonely Panasonic can catch up, and they sing kumbaya together??
Your words, not mine. As a retired accountant, perhaps I understand manufacturers and manufacturing better than some, along with strategic and tactical business planning and development cycles and times.
You're an accountant. I am in manufacturing.

Trust me, people have NO idea of manufacturing, they think that everything can be made on short notice the exact way they want it. Materials realty? A 1mm wall is completely unrealistic? No way! That's what I want!

Grrr. Please don't get me started 😒
 
If by chance, Panasonic does not gimp features and releases a FF version of their G9, they could very well command a premium price over the Sony A7III and smash it out of the park! Wouldn't that be something?
Using what lenses?
This!!! Does anyone around here besides a few people have any sense of reality??! Get off your fixation on bodies and think of SYSTEM INVESTMENT: Why would any sane buyer, besides the rabid fans on forums, buy a new $2k+ FF Panasonic that has no lenses?! Compared to Sony, with a full system, and even Nikon, who recognized the problem and made an adapter??

What possible reason would this thing be expected to fly off the shelves upon introduction? At most Panasonic would announce 3 lenses at time of unveiling, and it would take years just to BEGIN to fill out a reasonable lens lineup.
I think the only chance Panasonic can survive is to somehow make an agreement with Sony and uses the Sony (F)E mount.
Panasonic are a massive company , they made aprox $3.4 billion operating profit almost five times what Olympus made, as such their survival is not in doubt :-) Panasonic and Sony have a long rivalry in a number of areas such professional video so i doubt very much they would work together. I wonder if Panasonic are aiming this at the high end video market where prices for gear get astronomical.
 
I agree in principle, Jim.

However, turnover is possibly an even more important indicator in companies of this size.
 
I agree in principle, Jim.

However, turnover is possibly an even more important indicator in companies of this size.
 
I think the only chance Panasonic can survive is to somehow make an agreement with Sony and uses the Sony (F)E mount.
Panasonic are a massive company , they made aprox $3.4 billion operating profit almost five times what Olympus made, as such their survival is not in doubt :-) Panasonic and Sony have a long rivalry in a number of areas such professional video so i doubt very much they would work together. I wonder if Panasonic are aiming this at the high end video market where prices for gear get astronomical.
That's.. an excellent observation! They said "full frame SYSTEM camera", who said that this system must be stills oriented?
 
2) Software driven features, like AI-driven multi-frame DR interpolation (it's coming)
sort of interesting, but useless to many unless output it RAW/DNG. OK for point and shoot user. Either way, it needs to be transparent to user. So far, most in camera routines need a lot of work.
I think this one will probably be the biggest thing moving forward. It's how the human eye / visual system works, which is how a very low resolution and low DR device (our eye) can deliver a staggeringly high apparent resolution and DR.

At any rate, it'll be interesting to see. And if it does happen, it will hurt all system cameras, including m43, because the tech will show up first in cell phones, and (eventually) provide the DR and IQ that we get from medium format today in a cell phone camera.
 
I think the only chance Panasonic can survive is to somehow make an agreement with Sony and uses the Sony (F)E mount.
Panasonic are a massive company , they made aprox $3.4 billion operating profit almost five times what Olympus made, as such their survival is not in doubt :-) Panasonic and Sony have a long rivalry in a number of areas such professional video so i doubt very much they would work together. I wonder if Panasonic are aiming this at the high end video market where prices for gear get astronomical.
That's.. an excellent observation! They said "full frame SYSTEM camera", who said that this system must be stills oriented?
Let's wait and see. I mean A7SIII is just around the corner ;)

Sure sure Sony has overheating issue with a ff sensor right? Well guess what Panny will have to face the same issue now.

Also from the rumors if Panasonic isn't using Sony made sensor they might not have access to OSPDAF and have to stay on DFD.

With that I'd say good luck Panasonic...

--
My Flickr
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8) Macro: 120mm, 15mm, auto bellows ... m4/3 sensor is also very good for macro, due to it's high linear resolution, so the system should support advanced macro capabilities.
It captures less detail per frame, which after stopping the lens down and losing a good chunk of the information to the diffraction (on any system) is the only thing that counts. Tighter packed pixels do neither save nor bring back any of it.
We have already established in other threads that you don't understand why higher linear resolution of the sensor is advantageous in situations where magnification is important.
You mean the crop is important? That is if you start with 1:1 lens to begin with, but then how about Canon MP-e 65 then, as an example, or those tamrons with the native extensions in between, would those be comparable?

--
- sergey
 
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I think the only chance Panasonic can survive is to somehow make an agreement with Sony and uses the Sony (F)E mount.
Panasonic are a massive company , they made aprox $3.4 billion operating profit almost five times what Olympus made, as such their survival is not in doubt :-) Panasonic and Sony have a long rivalry in a number of areas such professional video so i doubt very much they would work together. I wonder if Panasonic are aiming this at the high end video market where prices for gear get astronomical.
That's.. an excellent observation! They said "full frame SYSTEM camera", who said that this system must be stills oriented?
Let's wait and see. I mean A7SIII is just around the corner ;)

Sure sure Sony has overheating issue with a ff sensor right? Well guess what Panny will have to face the same issue now.

Also from the rumors if Panasonic isn't using Sony made sensor they might not have access to OSPDAF and have to stay on DFD.

With that I'd say good luck Panasonic...
Sony only has those problems because they insist on using pretty much the same compact body for all their FF cameras. People talk about how cameras like the GH5 are too big and heavy for the sensor size, but it's what enables it to have unlimited 4K60p recording without overheating. If Panasonic makes a FF hybrid, it'll likely be even bigger and heavier than the GH5, but I doubt Panasonic will allow it to have the same overheating problems.
 
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8) Macro: 120mm, 15mm, auto bellows ... m4/3 sensor is also very good for macro, due to it's high linear resolution, so the system should support advanced macro capabilities.
It captures less detail per frame, which after stopping the lens down and losing a good chunk of the information to the diffraction (on any system) is the only thing that counts. Tighter packed pixels do neither save nor bring back any of it.
We have already established in other threads that you don't understand why higher linear resolution of the sensor is advantageous in situations where magnification is important.
You mean the crop is important? That is if you start with 1:1 lens to begin with, but then how about Canon MP-e 65 then, as an example, or those tamrons with the native extensions in between, would those be comparable?
You can use all of them on Olympus. Macro is often done with manual focusing anyway. In any case, limiting factor is lens and how close you can come to the subject, and sensor with higher linear resolution will resolve smaller details.

It's the same when using extreme tele, or even telescope. You can use virtually any lens or telescope with a m4/3 camera (so the limit is the lens), and the higher linear resolution of the sensor will get you a little "closer" to the subject. Not 2x closer, because full-frame has higher overall resolution. You would need a full-frame sensor with 80 mpix to produce equivalent results.
 
Well that's a different argument my post doesn't address at all. The exercise about FX vs DX cameras is only to get an estimate of percent breakdown of FX vs DX in terms of units (and then eventually revenue and profits). There are no more recent numbers available as far as I could find, and that's likely why even that 2017 analysis by pointsinfocus used those older numbers.

And if you want to discuss your subject, the market is shrinking or stagnant and the strategy to address that has largely been to focus on higher margin products. It's the only way to get profits in such a market.
That can certainly be true but usually late comers to such a market that you describe have the most difficult time reaching that profitability point, the established brands have a tremendous headway to overcome. And Panasonic is certainly the *last* to come in, as even both Fuji AND Pentax went larger before them.
It's difficult, if you don't bring anything new and important to the table. Panasonic full-frame with an 8k video would be the only such camera on the market, and would surely attract a lot of videographers, or hybrid photo/videographers. And not only because of 8k, but also because of 2x crop 4k video, and because of fast photo bursts (at least 30 frames/second in full 8k resolution).

In the end the sales and initial market penetration would depend on price. I have no idea how much would an 8k video camera cost - it could be $3000-4000, or $8000+.
 
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8) Macro: 120mm, 15mm, auto bellows ... m4/3 sensor is also very good for macro, due to it's high linear resolution, so the system should support advanced macro capabilities.
It captures less detail per frame, which after stopping the lens down and losing a good chunk of the information to the diffraction (on any system) is the only thing that counts. Tighter packed pixels do neither save nor bring back any of it.
We have already established in other threads that you don't understand why higher linear resolution of the sensor is advantageous in situations where magnification is important.
You mean the crop is important? That is if you start with 1:1 lens to begin with, but then how about Canon MP-e 65 then, as an example, or those tamrons with the native extensions in between, would those be comparable?
You can use all of them on Olympus. Macro is often done with manual focusing anyway. In any case, limiting factor is lens and how close you can come to the subject, and sensor with higher linear resolution will resolve smaller details.
It will not resolve smaller detail at the same framing. It's just that, there is no magic in it.

Sure, you can attach 3rd party lenses, done that too, would take AF any time over the manual setups these days (That's why I never bought Zeiss, however good they are).
It's the same when using extreme tele, or even telescope. You can use virtually any lens or telescope with a m4/3 camera (so the limit is the lens), and the higher linear resolution of the sensor will get you a little "closer" to the subject. Not 2x closer, because full-frame has higher overall resolution. You would need a full-frame sensor with 80 mpix to produce equivalent results.
That lens you are talking about mounting must have an aperture ring on it and not focus by wire. Not interested.

--
- sergey
 
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Because nothing happens by magic, perhaps?
BINGO!!!!!

And if this is true, why should a brand new Panasonic FF camera be competitive with the established Sony Alpha system?
Because of 8k video, perhaps? It would be the only one on the market, so Sony wouldn't even be a competition.
 
Tens of millions of dollars is less than the office petty cash float for a company the size of Panasonic ...

Last time I looked (around the mid to late 1990s), Panasonic made over 32,000 products. If you own anything with any kind of electronic components, chances are that some of the parts will be made by Panasonic.
 
Tens of millions of dollars is less than the office petty cash float for a company the size of Panasonic ...

Last time I looked (around the mid to late 1990s), Panasonic made over 32,000 products. If you own anything with any kind of electronic components, chances are that some of the parts will be made by Panasonic.
If this were true, that tens (upon tens) of millions of dollars is nothing for a company like Panasonic
Trust me, it is true ...
to invest into lenses, what took so long for them to fill out the m43 lens line, with items that seemed to be what the public demanded???
Because nothing happens by magic, perhaps?
BINGO!!!!!
And you worked this out when ... ?
And if this is true, why should a brand new Panasonic FF camera be competitive with the established Sony Alpha system?
Perhaps because Panasonic is a far bigger company than any other camera maker. Perhaps bigger than all the rest combined ...
Really doesn't count, the kitchen appliances division isn't designing any lenses anytime some and the Imaging division isn't large, they sell maybe 8% the cameras Canon do.
Your magic only work one way? While Panasonic is filling out its FF lens line, Sony will kindly stand still and not introduce anything new, so that poor, lonely Panasonic can catch up, and they sing kumbaya together??
Your words, not mine. As a retired accountant, perhaps I understand manufacturers and manufacturing better than some, along with strategic and tactical business planning and development cycles and times.

--
br, john, from you know where
My gear list and sordid past are here: https://www.dpreview.com/members/1558378718/overview
Gallery: https://www.canopuscomputing.com.au/zen2/page/gallery/
 

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