I thought the Coolpix A lost because it was more expensive at launch. I had a GR and loved it to bits for what it was, but it could never be the be-all, do-all camera I wanted it to be. Mainly because of the lack of quality video and the fact I had to take it apart on occasion to blow dust off the sensor.
Gets back to economics. Ricoh had been developing its niche market GRD for years with a smaller series of sensors. The GRDIV is a very sophisticated little beast. More sophisticated than the GR is in some ways but something had to give when they opted to go “aps-c”.
Extreme close-up and the newly introduced IBIS were the two most obvious.
Unfortunately collapsing lenses and linty pockets don’t fit terribly well together. I have had all major types of Ricoh GRD/GR from the original and none of them were ever pocketed except my GR which might have been into the pocket twice and only the GR has ever shown any sign of a bust bunny and that has not gone further as I immediately stopped pocketing it. There lies the conundrum - the ideal pocketable camera has a collapsing fixed lens - the most susceptable to dust on sensor and the hardest to clean sensor is the camera with a collapsing fixed lens.
Back to the Coolpix A. Brand new territory for Nikon and they must have thought themself very clever to gazump the Ricoh product with an aps-c sensor when Ricoh post-Pentax acqisition was shedding product like the incomparable GXR system.
Don’t know whether Ricoh “got wind” of the Nikon A under development or whether they actually had the GR under development anyway. In any case the R&D for the GR must have been much less for Ricoh than the complete start up R&D for the Nikon A1. So Ricoh simply waited for the A1 to be released and then made sure that the GR was way way cheaper and it still is very attractively priced for what it is. The GR has a very fine lens and makes exceelent images. As a result Ricoh made darned sure that the A1 was not profitable and Nikon stayed away from this niche in future.
Ricoh also has treated its cameras as “old fashioned” stills cameras made specifically for still-image shooters and optimised as such. Video is an afterthought. They don’t even fit a dedicated video button (merde!) If you wish to use video on a Ricoh you have to set it on the dial ... Once even .... Ricoh hid their video away as a subset routine under “Scene” selection ... (crazy?).
I find that refeshing in this day and age - but I don’t do video anyway and can understand that those who revere the ability to do video might find a Ricoh camera falls short in that department. But the camera does well and can be set to autocrop to longer fields of view to extend several fields of view to the single focal length lens.
But the Ricoh camera is not following conventional paths but more interesting making what it does (still photography in a very compact package more enjoyable). Pity that short of a built in evf there is not a lot that Ricoh could add in a GRIII.
But of course if the GRIII does happen it will be another radical change if it follows the traditional Ricoh pattern.
In any case all Marty hs done is to clearly describe the Ricoh GR which has been around for quite a while - it is a high performance camera and very reasonably priced for what it is.