More than 3.2m LPs were sold last year, a rise of 53% on last year and the highest number since 1991 when Simply Red’s Stars was the bestselling album.
And again, matching 1991 numbers is meaningless.
This was also the first year that spending on vinyl outstripped that spent on digital downloads.
I don't think I need to add anything more than that except to say digital downloads must be really dead ;-)
sigh
Since you failed to notice it: The article is talking about the UK, and is referring to "tracks/albums purchased digitally." I.e. it's
not referring to
streaming services (and Youtube), which have soared in popularity, and are largely replacing digital downloads.
What about the US? The RIAA shows a slightly different picture. For 2016, vinyl sales were up a whopping... 4%, to $430 million. Digital revenues were $5.7
billion.
Digital downloads are falling, but still blow away vinyl sales -- $876 million for digital albums, $907 million for single tracks ($1.8 billion total). This is a significant drop from $2.8 billion just three years earlier.
So where's the money, Lebowski? It's in streaming. For the US: In 2011, streaming was only 9% of sales; in 2016, it was 51%.
http://www.riaa.com/wp-content/uploads/2017/03/RIAA-2016-Year-End-News-Notes.pdf
The takeaway isn't that vinyl is growing by leaps and bounds. It isn't. It's that digital downloads are collapsing rapidly.
In other words:
Yes. Digital downloads are dying.
By the way, half of vinyl buyers? Yeah, they don't listen to the albums they purchase. Vinyl records are now sold in stores like Urban Outfitters and Whole Foods(!). Those buyers aren't listeners, they are collectors, hipsters, and nostalgia enthusiasts. They are the manual typewriter sitting in a corner for show. That is just another indicator of how marginalized they've become.
https://www.digitalmusicnews.com/2016/04/14/icm-poll-48-of-people-who-buy-vinyl-dont-listen-to-it/