How many times Olympus needs officially say that Mk2 doesn't have any previous sensors but totally new one designed by Olympus?
It will never be believed, because common sense tells us that is a marketing lie: Olympus neither designs nor builds sensors. They likely worked with Sony to customize the 20mp sensor used in the PenF, e.g. by adding micro-lenses to support PDAF functionality, but one simply does not "design a totally new sensor".
So, where'd it come from.
It has different behaviour than the PEN-F sensor.
Far faster readout rate.
Quite different DXO results.
Cross point PDAF
Assuming the PEN-F behaves like the other Oly's, then the E-M1 II probably also has less long exposure noise.
I think you'll find that the actual chip fabrication can be sub-contracted to an appropriate fab plant. Plus, the R&D that is involved exists a a number of levels. conceptual, architecture, semi-conductor physics related to hoto-optics, AF algorithms and technology and so-on.
The designers working in these areas use what I have called "technology-solution-look-ahead". They work out what technology is available, where it is going, and, if they have the clout, even influence its direction. They may even be able to say "I need this please", and the grunts in the form of semiconductor PhD's will trot off and make it happen. Or, tell them it can't be done. (But try telling a marketing person it can't be done!)
Not all of the research requires in-house capability. Putting PDAF sensor on-chip was a conceptual decision made, I think, by Nikon for the V1.
Linking the PDAF and CDAF so that lens calibration can be done the fly, is a conceptual decision. You don't need a lot of money to come up with that, nor to test it.
Happy to expand on this, however, one of the earliest examples was Seymour Cray, who, in the very early 1960's ASSUMED that silicon planar transistor swould become a commercial reality, and, designed the CDC super computers assuming their availability.
So, to suggest that Olympus's scale would mean it cannot do the R&D to develop new senor technology is not really a well-founded suggestion to put it politely.
It's possible that the ONLY thing it might not have is the senor fabrication capability.
As others have said, there are lots of ways to improve sensor IQ as far as the end user is concerned. Perhaps the most fascinating is jpeg rendering, which could see a situation in a few years where NO-ONE will bother much with in camera raw, only very high quality very hi-res jpegs. The OOC hi-iso jpegs from the class leaders are already stunning.