Not sure it will work - the GM series let the geni out of the bottle. There is now a fired up base of GM users who once they have seen what Panasonic can do with small camera bodies wish to only see highly capable and more sophisticated market targeted ones.
there was a relevant number of GM users...which, considering the GM series was an abject failure, there isn't. Panasonic catering to those GM users would be a huge mistake on their part. They had already made a loss with the GM series, but to then continue and make cameras catering to those GM users? Doesn't make any economic sense. There is just too few GM users, and by GM users, I mean, those that bought the GM at full price. Those that bought the GM at huge discounted price don't count because Panasonic would be losing $$$ for every sale at that point.
Well I don't know the sales statistics or how profitable the GM series was but Ricoh seems to be able to bang out the GRD/GR and presumably make some money out of it. Nobody could argue that Panasonic sold less GM cameras than Ricoh sells GR cameras. Maybe Panasonic did not make as much money as they would have liked to make - but that is quite a different thing and it is their call and they can choose to make or not make at their own pleasure. But to call it an abject failure - I think not and many of the designed for GM series parts are being re-used in the GF7/8/9.
and they produce the GR's with that in mind. Small batches at high prices. With the long historical cult following, they have the buyers to money off of it. Panasonic has absolutely no photographic history nor do they have any cult following to speak of. They need the volume in sales to compensate their expenses, and obviously they didn't receive those volume sales or else the GM series would still be alive. It's not a maybe. If Panasonic made as much money as they liked, the GM series would be alive. It's not. So obviously they didn't. Therefore, the line was a failed line.
Exactly what parts of the GM series is being re-used that hasn't already been used from their prior GF line or any other Panasonic camera that came before it?
The very reasonably priced GX85 may well be an attempt to move more committed users into the next size up band. I still think that the GX85 is just a renamed GM7and part of the overall strategy to move GM users up a body size scale.
Err...considering they are calling the GX80/85 a GX7 II, I can't see any connection to the GM series...
I get this repeatedly - with Panasonic's current naming strategies it would take a brace of philadelphian lawyers to figure out just what a model name meant. I am surprised that anyone could argue that a current model name had a lot to do with type association.
Umm...alright. Not a lawyer, not smart enough but I don't see where the confusion is...
I would rather look at the camera bodies themselves and see a continuing dna association.
Alright, lets do that.
But the real evidence for the GM series to be a shrunk GX7 is quite clear: the body style flowed - the touch screen interface was identical - the menu system and capabilities - virtually identical. The design brief for the GM series was and is obvious - take a GX7 and excise all unnecessary user conveniences to make a systmes camera as small as possible - so they tried a couple of variations. Then the brief was to make a lightweight cheaper version for mass appeal - the GF7. Now make us a camera with all the user conveniences put back in - call it the GM7 - try as hard as they could it had to be bigger than the GM series. Might as well include 5-way Ibis and try and keep it smaller than the GX7. Ah! We now have the GX8 - but the name is already taken. The GM has created some sort of notion that it is a small & toylike. Think of a new name - the GX85 is a half-way compromise.
Of course the touch screen intereface is nearly identical. The touch screen interface has been pretty much comparable between ALL Panasonic cameras (that had touch screens). It didn't start with the GM series, nor did it start with the GX7.
Same with the menu system which has been pretty much comparable from the very beginning with the G1/GF1/GH1 all the way to the current models. Sure, things were added, some things were tweaked but by and large the menu system has been consistent.
I'm sorry but the GX85, no matter how you may look at it looks like a direct update to the GX7. What part of the GM line went into the GX85 that the GX7 and GX8 didn't already have? Not the menu system as we know it's been shared between all of them. Same with the touch interface. Shutter system is totally new. EVF is directly from the GX7 (minus the tilt). Body style is directly from the GX7 (or LX series, or GX8 etc.). Size is pretty much identical to the GX7. I don't see what DNA part from the GM made it into the GX85 that wasn't part of the DNA of other cameras. What 'half-way' compromise?
Naming wise, again, GXx is the highend (GX8), GXxx the mid-range (GX85) and GXxxx the low end (GX850). I don't see any confusion with the naming.
On the other hand the Panasonic GF9 is not going to be the most appealing camera on the block for those that have no deeper ambition in photography. Surely that is a highly competitive travel camera market where there is a lot of competition including from other camera models made by Panasonic. These potential users are not necessarily going to rush Panasonic for the GF9 nor are they about to add a good number of Panasonic lenses to it. In fact most GF users who see themselves as users in the reflection of what Panasonic pushes hard as the attractive features of the GF9 are unlikely to even get to know how to dismount the kit lens.
Panasonic is out to make $$$ and the GF line is one of, if not, the most, $$$ making lines in their portfolio.
Possibly so but it seems a wild unsupported statement on your part especially when in a paragraph or two above your were stating that Panasonic was losing money on every GM series body that it was selling at an arguably higher price than asked for the GF9 even if reduced from the extortionate initial RRP asked.
Err, the GF line may have been a dud in the western world (as most of the Panasonic cameras) or even Europe but it's Panasonic's best seller in the south east, specially Japan. Take a look at Amazon Japan, or Yodobashi camera (one of the largest if not the largest camera chain in Japan). It's pretty common knowledge.
Well, okay, you are right, I don't know if every GM sold at drastic discount loses Panasonic money. What I do know is that selling the GM's at those drastic discounts didn't make them enough $$$ to compensate their investment in the GM line. I.e. GM line wasn't a money maker.
Catch-22 - frighten away the more serious users without attracting the more casual users to replace them.
If they aren't getting casual users to buy into the GF line, then Panasonic M43 in general is a huge failure as the GF line is one of their best selling lines.
If you say so - I am quite short on the facts to be able to say otherwise. This camera is also head on in competition with every smart phone in the universe.
Alright, let me clarify. And it doesn't really need hard numbers to be understood. GF line is one of Panasonic's best selling line. If the casual users weren't buying the GF line, then it would be a failed line. If the GF line is a failed line, Panasonic m43 division would take a huge hit. Other than the GH line, nothing else has been much of a hit. I believe the GX7 did alright and the G's did...well, not bad but not particularly good either. So what is left for Panasonic M43 line? They simply need the GF line to succeed.
Whatever it does it simply makes me more determined to look after my swag of GM bodies and stay with them for as long as they keep working well. If I am going to take this attitude and it proves to be more common then maybe a lighter-weight GF9 was not a smart decision as much as the premium level GX8 apparently did not hit a marketing spot either.
And why would bringing out the GF9 be 'not' a smart move? Panasonic does actually need to make $$$ from selling cameras.
I was only noting that Panasonic like any company can call the wrong shots from time to time. Succeeding is simply making more good decisions than bad ones. No problem with the GF9 in fact I am in no hurry to see a GM replacement even if it is as long as a couple of years away. What stunned me was the statement about replacing the GM line with the GF9 or was this merely marketing "puff"? As if there is anything in the GF9 that showed that the GM had anything much to do with it except re-use of internal components and the firmware. The whole thrust of what the GF9 is about is directed at selfie use and Panasonic make no bones in promoting that.
Well, directed at the selfie crowd is the right thing to do in my mind. The GF line is directed at the casual entry level camera user. They are rife with the selfie crowd. The selfie crowd is huge in Japan, look at the Casia selfie cameras in Japan. Directing the GF9 towards the selfie crowd is probably the best direction they could make.
As for the merging of the GM line into the GF9...yeah, well, that part does sound like direct marketing spiel. Panasonic seemed to have styled the GF9 to look more higher-end (without making it high-end) and has stayed relatively small...that's pretty much all I get that resembles the GM line.
This whole excercise was more about considering whether Panasonic had delivered good judgement in abandoning a camera type that dominated the niche it had effectively made for itself
I think that it is all not bad - no other company is likely to fill the niche that has been left unfilled. The YI M1 has come part of the way but not quite made it to full head on competition but strangely its body size and thrust are more direct competition to the GF9 than it would ever be to the GM series.
If indeed the GM series was slower selling than whatever was sold probably saturated the market for that exact type of camera and there is no reason to try and keep it functioning when only further price reductions could be effective.
The GM type is not a "fashion type" camera as the GF7/8/9 was and is and therefore users are likely to keep and use heir GM bodies for a more extended period. Hence the market would be more replacement or extra camera body than upgrade.
When it comes to upgrades there is not a lot that can be added to a GM type camera other than styling - exactly what the GF7/8/9 is all about - three styling changes in three years and not a lot of real innovation other than what can be supplied out of the ideas parts bin.
Contrast the GM1 and GM5 - one body style of each - no reliance on styling - just a functional camera - what really is there to improve except fiddle with the deckchairs.
Pansonic could at least release a firmware update for each that would add what firmware improvements that could be passed on to those GM users that are in there for the long haul.
What would be the use of dominating an empty niche? If the niche was big enough, then the GM line would have sold enough and the line would live on. It didn't. Should Panasonic continue to pump new investment and new products into that niche? In your mind, what would have been the 'good' judgement call?