(The bold is mine.) I've been an On1 owner for a while. When I started it was a bit obscure, to say the least, and rarely even mentioned on the forums. Goes to show how successful their On1 Photo Raw marketing has been.
Bob,
Successful?
to me successful would have been if they'd actually delivered on the promises made.
I did NOT buy into the pre-order scheme... I'm usually sceptical about that sort of stuff to get access to beta versions.
The final release however (trial) failed to deliver on the most crucial promised aspects:
- Promise: NEXT Gen super whatever RAW Processor
Fact: Raw processing lacks in many aspects compared to LR, C1P, PhotoNinja, ACR, etc.
- Promise: FAST
Fact: On a well equipped computer with plenty of CPU Power, RAM, fast SSD, good graphics it is nowehere near the speeds of either C1Pro or LR. especially once you start doing more complex stuff or work with LARGE RAW Files
- Promise: Excellent Magic Eraser
Fact: The thing simply sucks at anything but very basic dust spot removal... producing VERY visible copy-spots... both LR, C1Pro do a much more refined job
- Promise: Instant module switches... well both LR and C1Pro (that they compared to on their own) are significantly faster
- Promise: Stable
Fact: some crashes (I hadn't LR or C1 crash in a long long while).
- Promise: Good Workflow with excellent output
Fact: good workflow (I like it) but the OUTPUT of exported images differs significantly from the preview you see (especially noise / sharpening) ... which is kind of an issue if you need to rely on WYSIWYG for production.
Well I was intrigued by a few of the features promised, especially the speed, direct file access (no cataloging), and what looked like quite impressive editing features.
The price point was intriguing too.
Considering that with Adobe you NEED the subscription model if you want the latest features or with C1Pro it comes at nearly 300$ if you buy "new".
The fact that On1 promised a fully featured, fast, "next-gen" top raw processor at a lower price than their competition was intriguing... and yes, their marketing worked to get the name out there... but - at lest for me - the fact is that they failed to deliver on promises made... and I for one am not willing to buy a half baked product.
Maybe in a year or two the app will be good enough... but currently they, in my opinion, essentially are selling a half working beta version...