Fujifilm marketing: sample images

prime

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Many of us have been critical of Fujifilm’s peculiar marketing decisions over the years in respect of its varied lines of cameras.

Your reporter, with some time on his hands this morning, was viewing an official Fujifilm website to check out a new release that has a 24 MP APS-C sensor with a conventional Bayer topology; I do not mention the model name here, because then the post will be tagged automatically by the site software and perhaps moved to a different forum than the one where I am posting. You will, however, see the camera model referenced in some of the links below.

The site has a “gallery” of sample images to show the new model’s capabilities; the gallery comprises all of three (3) images, all attributed to Norifumi Inagaki, or (in Japanese syntax) Inagaki Norifumi-san.

Personal opinion: My own impression — feel free to disagree — was a multi-part question: “What was Fujifilm thinking? Why did the company hold up those images as exemplars?”

Here (referenced as a link; the file is too large to embed in a post) is the first of the three images: http://www.fujifilm.com/products/di..._x_a3/sample_images/img/index/ff_x_a3_001.JPG

My opinion is that that image linked above does not bathe in glory the camera with which it was captured; it certainly does nothing to enhance the reputation of the 16 mm - 50 mm zoom kit kens that is sold with that model; and had I, not Mr. Inagaki, taken the photo, I would be shy to admit it, and reluctant about having my name and reputation associated with that image. The whitewashed walls are not only white, but completely blown highlights. The lens yields a very soft rendition at the edges and at the corners of the frame. And the red flowers, presumably geraniums, as indicated by the accompanying leaves, are so grossly over-saturated that they block up, and so if one looked only at the image’s presentation of the blossoms there would be no way to tell whether they were roses or peonies or whatever. What was Fujifilm thinking in posting that as a sample image of the camera’s capability?

Mr. Inagaki is one among a select, and presumably privileged, cohort of photographers whom Fujifilm designates as “X-Photographers” and whose images are featured in Galleries on the official Fujifilm websites. My curiosity being piqued by the image referenced above, I decided to check out Mr. Inagaki’s body of work, as selected by Fujifilm, to see what he brings to the table to get such exposure on the Fujifilm websites. Even Homer sometimes nods, or, in the Japanese version of that aphorism, even monkeys fall out of trees. (Or — this morning’s Twitter-buster — even a politician whose name will appear on the ballot of 50 states as a candidate for President can be ignorant that Aleppo, Syria, is a “where?” not a “what?") Maybe the geranium image linked above is an aberration.

I chose, first, to look at Gallery 06, http://fujifilm-x.com/photographers/norifumi-inagaki/galleries/gallery-06/ because it features photos taken with a compact model of Fujifilm that has a sensor the same size — 2/3" — as two models of Fujifilm cameras that I have used extensively the past three-plus years. The featured image in Gallery 06 is of an outdoor café alongside some streetcar tracks in an unidentified European city. There are no patrons seated at the tables, perhaps because they were inside cowering in underground bomb shelters to avoid the nuclear explosion in the vicinity the flash of which surely caused the entire image to be so grossly overexposed. Blown highlights overlapping blown highlights. Surely the XQ1 must be capable of better? Maybe not: in another image in the same gallery, of a couple in an Austin Healy on what appears to be a drizzly day, the woman’s blond hair has blown highlights. And a third picture in the same gallery, of a small ice sculpture, is characterized by blown highlights. There seems to be a pattern here. A fourth image in that same gallery, featuring two men at the railing of a bridge, has no blown highlights, but instead a strange white balance and a horizon line so skewed that if I were those men, I should be constantly glancing to my right in fear of runaway trucks or killer bowling balls.

In 2015 (April), I visited the same city of which landscapes are featured in Mr. Inagaki’s Gallery 08 on the Fujifilm site; I took several dozen landscape photos there with my humble Fujifilm F70EXR and XF1 cameras (set to M — 5 MP and 6 MP, respectively — image size), all of them handheld, several of them from the platform of a moving boat. Of course, none of mine were framed exactly as any of the images in Inagaki Gallery 06 was framed, but there certainly is overlap of subject. Here are two screen captures of images in Mr. Inagaki’s Gallery 08:

Copyright ©Norifumi Inagaki; link to URL of original below. Fujifilm X-Pro 1 with 10 mm -24 mm XF lens.
Copyright ©Norifumi Inagaki; link to URL of original below. Fujifilm X-Pro 1 with 10 mm -24 mm XF lens.

Copyright ©Norifumi Inagaki; link to URL of original below. Fujifilm X-Pro 1 with 10 mm - 24 mm XF lens.
Copyright ©Norifumi Inagaki; link to URL of original below. Fujifilm X-Pro 1 with 10 mm - 24 mm XF lens.

Here is the link to the two photos above: >http://fujifilm-x.com/photographers/norifumi-inagaki/galleries/gallery-08/

Your reporter’s capture of similar scenes, lacking the benefit of a 16 MP APS-C size sensor and a tripod:

Fujifilm F70EXR, set to M (5 MP) size.

Fujifilm F70EXR, set to M (5 MP) size.

Fujifilm F70EXR, set to M (5 MP) size.

Fujifilm F70EXR, set to M (5 MP) size.

Fujifilm XF1, set to M (6 MP) size. Note the bird ascending, its wing wake on the surface of the water, dead center of the image.

Fujifilm XF1, set to M (6 MP) size. Note the bird ascending, its wing wake on the surface of the water, dead center of the image.

My purpose in posting, I assure you, is NOT to brag, but rather to pose the question: if a rank amateur like me, using mere 1/2" and 2/3" EXR sensor equipped F70EXR and XF1 cameras, can get images such as the above with no special prep, what is Fujifilm under the impression that it is proving when it posts images such as those above that were taken by Mr. Inagaki with the top of the (then current) line APS-C X-Trans sensor equipped Fujifilm X-Pro 1? What am I missing here?
 
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Prime it's one of those double edged sword moments. They have to show shots that any user is capable of achieving instead of showing what a pro photographer can squeeze out of the camera to give insight into it. Stops all the false advertising slander etc.
 
Yeah, the Japanese take a lot of pictures. That does not necessarily mean that they are good at taking pictures.

I already tried editing one of the companion photos to reduce haze in the background. It is another poor choice of sample image. All only 6 Mp, severely downsampled.

http://www.fujifilm.com/products/di..._x_a3/sample_images/img/index/ff_x_a3_002.JPG

Every time there's a new model, we Fuji-fans complain. Although I am interested in that particular model. The other forum won't discuss it much, because it costs too little.
 
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prime wrote:
Here (referenced as a link; the file is too large to embed in a post) is the first of the three images: http://www.fujifilm.com/products/di..._x_a3/sample_images/img/index/ff_x_a3_001.JPG

And the red flowers, presumably geraniums, as indicated by the accompanying leaves, are so grossly over-saturated that they block up, and so if one looked only at the image’s presentation of the blossoms there would be no way to tell whether they were roses or peonies or whatever. What was Fujifilm thinking in posting that as a sample image of the camera’s capability?
Admittedly pink, not red. Taken 30 minutes ago:

2016 September 08 15:51 PDT at 45,5101, -122.7012
2016 September 08 15:51 PDT at 45,5101, -122.7012

. . .
 
CAcreeks wrote:
Yeah, the Japanese take a lot of pictures. That does not necessarily mean that they are good at taking pictures.
Harsh!

I've seen a lot of excellent images from Japanese photographers. Today, I saw a lot of photos by Inagaki Norifumi-san. The overlap between the two categories is the null set.

[Fujifilm X-A3]
Although I am interested in that particular model. The other forum won't discuss it much, because it costs too little.
You have noticed that, also?
 
Although I am interested in that particular model. The other forum won't discuss it much, because it costs too little.
You have noticed that, also?
The X Forum has to be the most supercilious group on DPreview, unless I have missed something in Canonworld or Nikonland. It's enough to make me buy an M43 model.

Anyway, the previous A2 model has some very nice dynamic range, if so set. The only way to know nowadays is I-R.com's sample gallery: the OUTB series with DR 1, 2, and 4. These must be DR 100, 200, and 400. They look very good to me. Whereas other models such as Olympus with Auto Gradient look like crap. Panasonic (DYN) is better than Olympus but looks less realistic than the Fuji rendition.
 
Interesting find.

In browsing through his official Fujifilm X gallery, there are some good photos, but it seems like he is a poor photographer in general.

Maybe one thing happening here is that all of the images are straight out of camera without any post processing? That could cause some of the exposure issues, but there is still no reason for Mr Inagaki to be so sloppy with his exposure at the time of capture.

It seems that a professional photographer shooting product sample images for Fujifilm would put a lot of excellence and care into his images, but that is not the case.

Hopefully his published photo collections are of a much higher quality.
 
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The X Forum has to be the most supercilious group on DPreview
Yes, this particular forum is far superior to that other Fuji forum on DPreview.
 
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Acrill wrote:
Interesting find.

In browsing through his official Fujifilm X gallery, . . it seems like he is a poor photographer in general.

Maybe one thing happening here is that all of the images are straight out of camera without any post processing?
While I have no inside information and cannot be sure, the image of the couple in the Austin Healy in Gallery 06 not only appears to have been affected by post-processing, it appears to be heavy-handed over-processed.
 
Acrill wrote:
While I have no inside information and cannot be sure, the image of the couple in the Austin Healy in Gallery 06 not only appears to have been affected by post-processing, it appears to be heavy-handed over-processed.
That makes it even worse.
 
Interesting find.

In browsing through his official Fujifilm X gallery, . . it seems like he is a poor photographer in general.

Maybe one thing happening here is that all of the images are straight out of camera without any post processing?
While I have no inside information and cannot be sure, the image of the couple in the Austin Healy in Gallery 06 not only appears to have been affected by post-processing, it appears to be heavy-handed over-processed.
Looking at the HTML source for gallery 06, I found the full-size 2000x1500 image. EXIF has been stripped but Photoshop left behind some XMP, excerpted below the link.

http://fujifilm-x.com/fileadmin/use...orifumi_inagaki_06/norifumi_inagaki_06_09.jpg

Norifumi Inagaki ...

" id="W5M0MpCehiHzreSzNTczkc9d"?> dobe XMP Core 5.6-c011 79.156380, 2014/05/21-23:38:37 "\> df="http://www.w3.org/1999/02/22-rdf-syntax-ns#"\> xmlns:xmp="http://ns.adobe.com/xap/1.0/" xmlns:photoshop="http://ns.adobe.com/ph
otoshop/1.0/" xmlns:xmpMM="http://ns.adobe.com/xap/1.0/mm/" xmlns:stEvt="http://
ns.adobe.com/xap/1.0/sType/ResourceEvent#" xmlns:dc="http://purl.org/dc/elements
/1.1/" xmp:CreatorTool="Digital Camera XQ1 Ver1.54" xmp:ModifyDate="2016-04-15T1
9:59:56+09:00" xmp:CreateDate="2013-09-17T08:25:45" xmp:MetadataDate="2016-04-15
T20:00:54+09:00" photoshop:DateCreated="2013-09-17T08:25:45" xmpMM:DocumentID="6
DC7F271CA7B5E28AB5570272122F549" xmpMM:InstanceID="xmp.iid:f9ed2b14-db01-4d79-83
ed-d44ce5e6eeea" xmpMM:OriginalDocumentID="6DC7F271CA7B5E28AB5570272122F549" xmp
MM:PreservedFileName="0009\_DSCF2669.jpg" dc:format="image/jpeg"\>
118083EADD538313E3" stEvt:when="2016-04-15T19:59:56+09:00" stEvt:softwareAgent="
Adobe Photoshop CS6 (Macintosh)" stEvt:changed="/"/\> " stEvt:instanceID="xmp.iid:974342E5162068118083EADD538313E3" stEvt:when="2016-0
4-15T19:59:56+09:00" stEvt:softwareAgent="Adobe Photoshop CS6 (Macintosh)" stEvt
:changed="/"/\> 2068118C14FB79BCB86966" stEvt:when="2016-04-15T20:00:44+09:00" stEvt:softwareAge
nt="Adobe Photoshop Camera Raw 9.1" stEvt:changed="/metadata"/\> tion="saved" stEvt:instanceID="xmp.iid:f9ed2b14-db01-4d79-83ed-d44ce5e6eeea" stE
vt:when="2016-04-15T20:00:54+09:00" stEvt:softwareAgent="Adobe Photoshop Camera
Raw 9.1.1 (Macintosh)" stEvt:changed="/metadata"/\> <
dc:rights> Norifumi Inagaki f:Alt\>
 
CAcreeks wrote:
Looking at the HTML source for gallery 06, I found the full-size 2000x1500 image. EXIF has been stripped but Photoshop left behind some XMP, excerpted below the link.

http://fujifilm-x.com/fileadmin/use...orifumi_inagaki_06/norifumi_inagaki_06_09.jpg

Norifumi Inagaki ...

" id="W5M0MpCehiHzreSzNTczkc9d"?> dobe XMP Core 5.6-c011 79.156380, 2014/05/21-23:38:37 "\> df="http://www.w3.org/1999/02/22-rdf-syntax-ns#"\> xmlns:xmp="http://ns.adobe.com/xap/1.0/" xmlns:photoshop="http://ns.adobe.com/ph
otoshop/1.0/" xmlns:xmpMM="http://ns.adobe.com/xap/1.0/mm/" xmlns:stEvt="http://
ns.adobe.com/xap/1.0/sType/ResourceEvent#" xmlns:dc="http://purl.org/dc/elements
/1.1/" xmp:CreatorTool="Digital Camera XQ1 Ver1.54" xmp:ModifyDate="2016-04-15T1
9:59:56+09:00" xmp:CreateDate="2013-09-17T08:25:45" xmp:MetadataDate="2016-04-15
T20:00:54+09:00" photoshop:DateCreated="2013-09-17T08:25:45" xmpMM:DocumentID="6
DC7F271CA7B5E28AB5570272122F549" xmpMM:InstanceID="xmp.iid:f9ed2b14-db01-4d79-83
ed-d44ce5e6eeea" xmpMM:OriginalDocumentID="6DC7F271CA7B5E28AB5570272122F549" xmp
MM:PreservedFileName="0009\_DSCF2669.jpg" dc:format="image/jpeg"\>
118083EADD538313E3" stEvt:when="2016-04-15T19:59:56+09:00" stEvt:softwareAgent="
Adobe Photoshop CS6 (Macintosh)" stEvt:changed="/"/\> " stEvt:instanceID="xmp.iid:974342E5162068118083EADD538313E3" stEvt:when="2016-0
4-15T19:59:56+09:00" stEvt:softwareAgent="Adobe Photoshop CS6 (Macintosh)" stEvt
:changed="/"/\> 2068118C14FB79BCB86966" stEvt:when="2016-04-15T20:00:44+09:00" stEvt:softwareAge
nt="Adobe Photoshop Camera Raw 9.1" stEvt:changed="/metadata"/\> tion="saved" stEvt:instanceID="xmp.iid:f9ed2b14-db01-4d79-83ed-d44ce5e6eeea" stE
vt:when="2016-04-15T20:00:54+09:00" stEvt:softwareAgent="Adobe Photoshop Camera
Raw 9.1.1 (Macintosh)" stEvt:changed="/metadata"/\> <
dc:rights> Norifumi Inagaki f:Alt\>
Interesting. I am rapidly coming to agree with Acrill’s conclusion that Inagaki is just not a good photographer, plain and simple. The Adobe products are notorious for struggling with the Fujifilm X-Trans sensor output, and Apple support is weak, too (according to one thread on this board, El Capitain on the Mac cannot even open a .RAF file from an X-Pro2), and Inagaki seems to have used the whole rainbow of Adobe products, through 2016 updates, on the originally 2013 Austin Healy shot ... just to produce a JPEG image.

One wonders if the OOC JPEG from the XQ1 had the same blown highlights in the blonde's hair and the plasticky look on the “hip” of the Austin Healy’s fender line. Maybe the image would have come out less-bad if Inagaki had used the RAW Converter EX software that Fujifilm ships with the XQ1.
 
Right, but you want your photos to look good and realistic. Either Norifumi is trying to "create" an image that looks like an old print from obsolete film by the corner drugstore, or he has no clue how to use the Curves dialog in Photoshop.
Compare and contrast.

Yr obdnt srvnt ...

Parking lot, A&J Select Market, Stevenson, Washington, 2011 June. Fujifilm F70EXR
Parking lot, A&J Select Market, Stevenson, Washington, 2011 June. Fujifilm F70EXR

Lolo Pass Road, near Zigzag, Oregon, 2011 August. Fujifilm F70EXR.
Lolo Pass Road, near Zigzag, Oregon, 2011 August. Fujifilm F70EXR.

Parking lot near sandwich shop, West Hood River, Oregon, 2013 October. Fujifilm F70EXR
Parking lot near sandwich shop, West Hood River, Oregon, 2013 October. Fujifilm F70EXR

. . .
 
prime wrote:
In 2015, I visited the same city, landscapes of which, captured 16 months earlier, are featured in Mr. Inagaki’s Gallery 08 on the Fujifilm site. Here is one image from Mr. Inagaki’s Fujifilm X-Photographer Gallery 08; click as indicated to view the image full size:
Copyright © Norifumi Inagaki. Camera: Fujifilm X-Pro1, with Fujifilm XF10-24mm F4 R OIS lens

Copyright © Norifumi Inagaki. Camera: Fujifilm X-Pro1, with Fujifilm XF10-24mm F4 R OIS lens

Direct URL for the image above: http://fujifilm-x.com/fileadmin/use...orifumi_inagaki_08/norifumi_inagaki_08_05.jpg

To compare to the output of the big gun X-Pro1 fitted with a prime lens, some images from a pocketable Fujifilm XF1 with a fixed zoom lens:

Full daylight, Venezia. Camera: Fujifilm XF1, image size M (6MP).
Full daylight, Venezia. Camera: Fujifilm XF1, image size M (6MP).

Different canal, different crowd, different mood. Camera: Fujifilm XF1, image size M (6MP).
Different canal, different crowd, different mood. Camera: Fujifilm XF1, image size M (6MP).

Different canal, different hour, different mood. Venus over Venice, with laundry. Camera: Fujifilm XF1, image size M (6MP).
Different canal, different hour, different mood. Venus over Venice, with laundry. Camera: Fujifilm XF1, image size M (6MP).

. . .
 
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Prime, I like your Venice images, especially the third.

One nice thing about Norifumi's X-Pro image is the reflecting blue sky on the water. But I would have used all those high-quality megapixels to make perspective a bit less dizzying, e.g.

perspective tool, left side only
perspective tool, left side only
 
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I never was much interested or was I too concerned about dynamic range until I bought the XF1.

I received a comment from a friend of mine who is a high end Canon dslr user on an image I emailed him taken from my XF1 . He was quite impressed with the DR .

That said, It became obvious to me the first time I used the camera to EXR mode that it works well .
 
Apparently Fuji wants to show the remarkable "blown highlights capability" of this camera 😺
 
Apparently Fuji wants to show the remarkable "blown highlights capability" of this camera 😺
Ha ha ha!

How did you get the smiling cat to appear? It is not in the emoji choices for me.

BTW, thanks for continuing to post your wonderful photos!
 

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