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Does the new Hasselblad move the goalposts?
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Mark S Abeln
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I like it; maybe not five times more than my newest Nikon, but I think it is interesting, even considering the marketing hype.
For sure this camera occupies a valid and unique photographic niche, unlike the Hasselblad Lunar, so I'm not at all disappointed.
loitokitok
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What do you think the market is for a product like this?
I think it could attract a lot of high end amateurs who would like to go medium format but didn't like the bulk and, if it offers a full system , could entice many FF pros in to the larger format field. It does depend on just what the camera offers.
At the very least it will add a nice new dimension to the FF/crop, reach etc slanging matches which happen from time to time. Is FF the new crop? The question has to be asked. BuT will never get answered because nothing ever gets answered in the forums just shouted about.
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Beachcomber Joe
Senior Member
They have certainly moved the goalposts on what is considered medium format. 60mm X 45mm was always the low end of medium format. More accurate terms for Hassy's 44mm X 33mm offering would be MF-Crop or FF+.
John Sheehy
Forum Pro
I've wondered a few times now, and always forget to ask when I am at a computer, what the effective image circle is like with typical tilt-shift lenses. For instance, could Canon or someone else make a camera that takes advantage of tilt-shift lenses, centered, with a larger sensor?
Obviously, the optical elements can project an image circle of over 60mm in diameter, but how much of that image circle is baffled?
It's the only MF EVF camera on the market, so sure, it's moved the goalposts.
CameraCarl
Veteran Member
It certainly ought to give Sony a7R II users pause to consider jumping systems again.
It does for me. I was prepared for more rebadged Fuji or Sony. When I saw the intro this morning I was so happy to see that this one has very real possibilities. I hope that they have a portrait focal length lens on the near horizon, or sooner.
golfhov
Forum Pro
that is because so many users on here are obsessed with winning and justifying/promoting their own personal choices. As if somehow everyone has the same needs, budget, and expectations. I want everyone to use the best equipment for them. This means different things to different people.
Depending on real world results this new hassebald will be what some users want and need. Good for them. For those users I will not try to argue that a smaller ff/35mm is the same if it is clearly not. Then again it seems that users buying bodies over two or three grand are not that common on here.
Depending on real world results this new hassebald will be what some users want and need. Good for them. For those users I will not try to argue that a smaller ff/35mm is the same if it is clearly not. Then again it seems that users buying bodies over two or three grand are not that common on here.
Glen Barrington
Forum Pro
Its cost alone guarantees that. It's a niche camera designed for very specific uses. It is most definitely NOT the Enthusiast Consumer level camera that all mirrorless cameras, so far, have been.
Well, now that I think about it, it depends on where your particular goalposts are, I guess!
Hogan just weighed in on it with some interesting observations:
http://www.dslrbodies.com/newsviews/the-walls-are-closing-in.html
You will note that Hassy looks to have created a mirrorless camera with modern, harmonized UI and controls effectively employing a touchscreen and tactile controls, a good grip, and remarkably compact yet properly sized body. It's dang expensive, but takes Sony and other mirrorless interfaces to school. What it's missing is hybrid PDAF...but that's nothing new if you shoot most u4/3.
Pretty amazing - from debased irrelevance to quintessence in one leap. Well done, Hasselblad.
Now let's replicate this elegant design in the smaller formats.
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I hate to break this to you, but: That's a common size for medium format digital. Phase One, Leica, Hassy all use sensors around that size. That's not new.
pgb
Senior Member
There has been MF at this price for two years now but in terms of size and simplicity it does. EVF and battery life will be something new too.
Interesting camera that further defines mirrorless.
Interesting camera that further defines mirrorless.
bosjohn21
Forum Pro
in the fact that its mirrorless yes the sensor size no the size is only about five percent or so bigger than the Leica S so for all intent and purpose they can be considered the same as we consider the two apsc sizes as the same.
Glen Barrington
Forum Pro
Once I started to think about what this means to photography, in general, and not to me specifically, I'm beginning to see that it does change things quite a bit.
In some ways, it is the validation for mirrorless in the same way the IBM PC was validation for the personal computers that were popping up all over the place 25 years ago. I think this adds new pressure to Canon and Nikon to get serious about mirrorless.
In some ways, it is the validation for mirrorless in the same way the IBM PC was validation for the personal computers that were popping up all over the place 25 years ago. I think this adds new pressure to Canon and Nikon to get serious about mirrorless.
…yes, I reckon it does.
If it had just been basically a studio camera then I would not have been much impressed, but this is a camera for in the hand, a camera to shoot everywhere, and look out anyone who wants to argue!
Sure, the lens range is limited right now, but when they add the 30mm you would have to say things are hotting up. And with a couple more lenses -- perhaps one long of, say, 200mm and decent aperture, and a zoom in the 12-70mm (FF equiv) range and f2.8 -- plus some adapters, and a new world opens up.
The complacent assertion by some FFers about quality is out the window. Faced with the Hasselblad they are going to need to review the cries of "good enough" of the crop users so they will know how to justify their FF choice against this medium format upstart!
But seriously, I see this Hasselblad as A Good Thing and I hope it helps move the whole camera industry forward. Canon and Nikon will need to respond fairly soon if only for image purposes initially. Even the m43 manufacturers are going to have to think about what the Hasselblad does and how it does it because of the size it is (or isn't!).
For myself -- I'll enjoy the position of spectator as the big formats slug it out and watch with interest how Panasonic and Olympus respond in my chosen format, m43.
--
Geoffrey Heard
Down and out in Rabaul in the South Pacific
http://rabaulpng.com/we-are-all-traveling-throug/i-waited-51-years-for-tavur.html
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Nah. The Hasselblad X1D is a tiny-niche product that doesn't require a response from anybody.
Canon is going in the other direction, developing a 120MP DSLR that works with their current lenses.
http://www.canon.com/news/2015/sep08e2.html
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CaNikon don't need to put out a medium format digital camera. However, if people are willing to spend 14 large on a mirrorless camera, and DSLR sales continue to slide, they will feel more pressure to put out serious mirrorless systems.
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