Are Fuji working with Hasselblad on a Mirror-Less MF Camera?

C

Chris Dodkin

Guest
Let's see what we know:

Fuji has been talking about a mirror-less MF digital for the last two years (at least) - I sat in on a discussion with Fuji and pro X-shooter Zack Arias back in January 2014 at CES.

Sony have already produced a 'MF', 50MP sensor which could be used.

Fuji already produce Mirrorless MF cameras - but for 120 Film use

FUJIGF670W_zps24f76c44.jpeg


They partner on the design/manufacture of these cameras with a Austrian camera company Voigtländer so they're used to doing co-branded product development.

Voigtlander_AA667W_BESSA_III_W_6_827615.jpg


So, working with Hasselblad wouldn't be out of the question....

In fact they already do!

Fuji and Hasselblad co-developed the X-Pan/TX-1 panoramic 35mm camera.

Hasselblad X-Pan

Hasselblad X-Pan

Fuji TX-1

Fuji TX-1

Fuji also developed all of the original interchangeable MF lenses for the Hasselblad H series, digital MF camera.

"In 2002, when Hasselblad launched the H System, it came with a new and growing set of lenses manufactured by Fujinon, a subsidiary of Fujifilm in Japan."

The evoluTion of lenses - by Michael J. hussMann

So why is all of this important now?

Well, Hasselblad will be making an announcement on June 22nd - and are teasing this with "Hasselblad to release a World's First" tag line, and some intriguing photos of sections of a new camera.



hasselblad-announcement-teaser-440x292-c.jpg




The rumor sites are sure it's a new mirror-less Blad, using the Sony 50MP sensor.

Could this be another collaboration with Fuji, and could they both be bringing a new mirror-less 'MF' camera to the market - with each company eventually selling it's own badged versions?

We'll have to watch the Hasselblad live event feed on the 22nd to find out more

But either way, the mirror-less MF market may be about to take-off as the next frontier in Mirror-Less camera design.

--
Your time is limited, so don't waste it arguing about camera features - go out and capture memories
 
Last edited:
Sounds plausible.
 
But I would much prefer a Fuji branded MF body. I don't feel like paying for a Hasselblad name tag.
 
In its day I lusted over the X-pan. A Fuji - Hassy collaboration would be great especially if it followed the Panasonic Leica lead and produced a less expensive branded version.
 
An X-Trans X-Pan, eh? ;-)
 
I would definitely be interested... So who wants to have first guess at the ballpark price? :-)
 
Pricing? I guess it will be positioned $199 above that of Sony A7RII, or around $3,400 US
 
Ming Thein cryptically says that the camera will be "twice as good as everyone thinks".

And the Hasselblad CEO just said they'll be "entering a new dimension".

I read that to mean that it will have TWIN 50mp sensors and lenses for 3D capability.
 
...And the Hasselblad CEO just said they'll be "entering a new dimension".

I read that to mean that it will have TWIN 50mp sensors and lenses for 3D capability.
Time travel???
 
We're constantly told here that 16MP is more than anybody ever needs (12MP, depending on the individual), and that APS-C is big enough as well.

And now that?!?

Seriously though, they should go with the 101MP sensor that Sony did for PhaseOne. 50MP sounds, um, puny. Is that even 'real' MF size?
 
What I'd care most about is trickle down technology. The present line of Fujifilm cameras are amazingly competent (via firmware and X-Pro2) and such a 'trickle down' of advancements would be great. There's only so much a hobbyist needs in a camera so no need to fret over such a collaboration. But if it were to, great. Otherwise, I'm good. Love Fujifilm.
 
Let's see what we know:

Fuji has been talking about a mirror-less MF digital for the last two years (at least) - I sat in on a discussion with Fuji and pro X-shooter Zack Arias back in January 2014 at CES.

Sony have already produced a 'MF', 50MP sensor which could be used.

Fuji already produce Mirrorless MF cameras - but for 120 Film use

FUJIGF670W_zps24f76c44.jpeg


They partner on the design/manufacture of these cameras with a Austrian camera company Voigtländer so they're used to doing co-branded product development.

Voigtlander_AA667W_BESSA_III_W_6_827615.jpg


So, working with Hasselblad wouldn't be out of the question....

In fact they already do!

Fuji and Hasselblad co-developed the X-Pan/TX-1 panoramic 35mm camera.

Hasselblad X-Pan

Hasselblad X-Pan

Fuji TX-1

Fuji TX-1

Fuji also developed all of the original interchangeable MF lenses for the Hasselblad H series, digital MF camera.

"In 2002, when Hasselblad launched the H System, it came with a new and growing set of lenses manufactured by Fujinon, a subsidiary of Fujifilm in Japan."

The evoluTion of lenses - by Michael J. hussMann

So why is all of this important now?

Well, Hasselblad will be making an announcement on June 22nd - and are teasing this with "Hasselblad to release a World's First" tag line, and some intriguing photos of sections of a new camera.

hasselblad-announcement-teaser-440x292-c.jpg


The rumor sites are sure it's a new mirror-less Blad, using the Sony 50MP sensor.

Could this be another collaboration with Fuji, and could they both be bringing a new mirror-less 'MF' camera to the market - with each company eventually selling it's own badged versions?

We'll have to watch the Hasselblad live event feed on the 22nd to find out more

But either way, the mirror-less MF market may be about to take-off as the next frontier in Mirror-Less camera design.

--
Your time is limited, so don't waste it arguing about camera features - go out and capture memories
Ohhhh, sounds exciting - I will be watching out for that announcement, especially as tomorrow (22nd) I will be celebrating/commiserating with myself as it will be my 60th birthday. Maybe a future birthday present for myself lol!

--
Jayboo
 

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