Zeiss touit - a business case study for future students?

Ok, I actually own both the XF 14 & 35 and Touit 12 & 32. I like them all for different reasons.

The user who say 14 and 12 have different views are absolutely right on. 18mm and 21mm are close but different so if you have a preference one way or the other at the current pricing either is a great option. At original introduced prices of $1100 vs $900 for the 12 and 14 you had to give it a little thought about what you wanted to do. For some it was a done deal since the 14 was real and the Touit hadn't come out yet. At the summer pricing you have to give some thought again to what focal length you really want.

As far as the 32 and 35 again timing was everything. Since the 35 was out there and established and the Touit price was in $900 vs the $500-600 range again most people voted with their pocketbooks which is understandable.

Zeiss should have gone at the open spots like 23-24 or 56mm to prevent overlap. Not sure why the didn't. Some agreement with Fuji, some thinking that they focal lengths were really driven by Sony NEX needs and the XF just ended up overlapping Fuji to much, who knows. Could have taken the Sony/Zeiss 24mm f/1.8 and adapted it to an XF mount maybe.

Now that I have them I will eventually thin the heard. Right now I use my 32 more than the 35. Something about it just appeals to me. Need to put my finger on it. As far as the 12 and 14. I will keep them both unless the 10-14 wins me over in some way.

At these prices I might just by the E-mount pair to use on my A7R. It would give me 16MP images that compete with the Fuji But if I do this it will only be because I need some kind of wide angle and 12 will give me an 18mm equivalent and the fact that I have serious GAS.

Finally, I have a very good set of Zeiss ZM lenses from my Zeiss Ikon and when adapted to the X mount they perform wonderfully. Now that Fuji finally has decent focus peaking I might just start doing that again with the M mount adapter.
 
I see what you are getting at and the comments about Sony's and the FF from Canon/Nikon make sense as well. Personally, I won't use them until Zeiss shows they will do firmware updates to improve/support their lenses such as Fuji does with theirs. They also aren't different enough to make me stray from OEM as the Fujinons are excellent glass. Only if they offered something very unique would I go that route...unless I really was into the name brand.
 
Thanks for the insight Steve. I too have both the 12mm Touit and 14mm Fuji. The Touit is significantly wider. In fact so much so that I don't find it as usable except for indoor architectural images.

I only picked up the Fuji as I found one for a song. at ½ the price (pre-rebate) the Fuji became my clear favorite as it's more usable in non-architecural settings. Also it's much smaller, lighter and has better handling (manual focus ring, rangefinder markings).

At the current rebate pricing the decision becomes much more difficult. Even though I don't see the 12-14mm as perfectly comparable lenses. I think it speaks volumes for the quality and capabilities of the Fuji lenses. They are just quite good and it's hard to find space along side the lens lineup.
 
What were they thinking when they launched this line?

Hey lets build 2 lenses for a low volume mount (compared to C&N) - 32mm F1.8 and a 12mm F2.8 lens and lets price is at about double what other people charge because we build premium products.

But hey doesn't Fuji already have a 35mm F1.4 & a 14mm F2.8 lens?

Doesn't Sony have a 35mm F1.8 & 16mm F2.8 lens?

Looks like someone lost their nerve and doesn't want to sit on these in their warehouse anymore. Fire sale time! Only problem - premium products NEVER go on sale. If they do - it only to special people and never advertised. Otherwise you lose your premium status.

Be interesting to see if they release any other products in this line or is it end of the line.

Sigma always went where the big boys weren't. Only recently, have they started to take on the big boys head to head in the 35mm, 50mm, 85mm F1.4 series lenses and they priced them below the big boys.

I don't think they would have had much success with their F1.4 lenses if they priced them at a premium compared to C&N.
There's recently lunched Zeiss Touit 50mm Macro for $999 - which is a very (no, make it VERY) good lens.
How do you know that? Apart from some samples there are no formal tests. And those samples don't look very convincing either.
http://photomadd.com/zeiss-touit-50mm-macro-lens-fujifilm-x-mount/

there are more samples around and I would say it is at least the only Macro lens with such 1:1 abilities in Fuji X mount.
I've seen those samples, they say absolutely nothing about how good this macro lens is. There are plenty of manual macro lenses, which have fantastic 1:1 macro capabilities. I've used Panagor 90/2.8, which can give any macro lens run for its money. Not to say, that 50mm is quite short for macro, something closer to 100mm would have been better.

So based on lack of any evidence, it's pure Zeiss fanboyism and nothing more.
Excellent sharpness, color, bokeh etc. So this line is far from end.
Again, how do you know that? The fact that the lens was released this year doesn't mean it was just designed. It probably has been planed two years ago. They well may curb all their plans for the new mirrorless designs due to unfavorable market conditions.
Market conditions are unfavorable most of time I can remember, except a small period in the past. Nevertheless if there are people who will buy it, we will have lenses.
You missed the point. Market conditions pushed Zeiss to fire sale, which tells a lot about their current "success" and future viability.

--
The best argument against democracy is a five-minute conversation with the average voter -- Winston Churchill
 
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Ok, I actually own both the XF 14 & 35 and Touit 12 & 32. I like them all for different reasons.

The user who say 14 and 12 have different views are absolutely right on. 18mm and 21mm are close but different so if you have a preference one way or the other at the current pricing either is a great option. At original introduced prices of $1100 vs $900 for the 12 and 14 you had to give it a little thought about what you wanted to do. For some it was a done deal since the 14 was real and the Touit hadn't come out yet. At the summer pricing you have to give some thought again to what focal length you really want.

As far as the 32 and 35 again timing was everything. Since the 35 was out there and established and the Touit price was in $900 vs the $500-600 range again most people voted with their pocketbooks which is understandable.

Zeiss should have gone at the open spots like 23-24 or 56mm to prevent overlap. Not sure why the didn't. Some agreement with Fuji, some thinking that they focal lengths were really driven by Sony NEX needs and the XF just ended up overlapping Fuji to much, who knows. Could have taken the Sony/Zeiss 24mm f/1.8 and adapted it to an XF mount maybe.

Now that I have them I will eventually thin the heard. Right now I use my 32 more than the 35. Something about it just appeals to me. Need to put my finger on it. As far as the 12 and 14. I will keep them both unless the 10-14 wins me over in some way.

At these prices I might just by the E-mount pair to use on my A7R. It would give me 16MP images that compete with the Fuji But if I do this it will only be because I need some kind of wide angle and 12 will give me an 18mm equivalent and the fact that I have serious GAS.

Finally, I have a very good set of Zeiss ZM lenses from my Zeiss Ikon and when adapted to the X mount they perform wonderfully. Now that Fuji finally has decent focus peaking I might just start doing that again with the M mount adapter.
FYI, as far as anyone knows, originally, the Fuji Touits are basically Sony E-Mount APS-C lenses with adjustments made for the mount so they can be used. Fair play, it works but it was originally a Sony line. Now it's a Fuji & Sony line so that could explain the similar focal lengths. If however Zeiss specifically designed the Touits around the Fuji ecosystem, we may well have seen different lengths but we all know that Zeiss is primarily a Sony partner on the APS-C scene so...
 
I see what you are getting at and the comments about Sony's and the FF from Canon/Nikon make sense as well. Personally, I won't use them until Zeiss shows they will do firmware updates to improve/support their lenses such as Fuji does with theirs. They also aren't different enough to make me stray from OEM as the Fujinons are excellent glass. Only if they offered something very unique would I go that route...unless I really was into the name brand.
I just downloaded the 1.03 firmware for the 12mm and 32mm Zeiss lenses and upgraded the 12mm lens.
Firmware Upgrade

Zeiss Touit
(X-Mount)
The firmware upgrade to version 1.03 contains the following improvements:
  • Supports higher camera autofocus speeds
  • Addition of compatibility with the ‘Phase Detection AF’ function
http://www.zeiss.com/camera-lenses/en_us/service/download_center/touit_x-mount.html#improvements
 
I am glad there were people discussing the fate of Touit, here in Fuji forum. Well I have the two Touits for my Sony E. Well built and very sharp. However, the focusing is noisy all the time and the third Touit 50 macro has never been on shelf here.
 
What were they thinking when they launched this line?

Hey lets build 2 lenses for a low volume mount (compared to C&N) - 32mm F1.8 and a 12mm F2.8 lens and lets price is at about double what other people charge because we build premium products.
Those were lenses designed for short flange, so they could only release them in mirrorless mounts, which is primarily Sony and secondarily Fuji. But why would they go ahead with those designs is a mystery.
But hey doesn't Fuji already have a 35mm F1.4 & a 14mm F2.8 lens?
Yes, and it looks like Fuji lenses are better in all respects as well.
Doesn't Sony have a 35mm F1.8 & 16mm F2.8 lens?
Yes, but neither is great. Though the Zeiss offerings aren't much better either.
Looks like someone lost their nerve and doesn't want to sit on these in their warehouse anymore. Fire sale time! Only problem - premium products NEVER go on sale. If they do - it only to special people and never advertised. Otherwise you lose your premium status.
Zeiss badge became quite tarnished for the last 10 or so years. Both because of very few stellar products they produced themselves, but also because of licensing their name to rather unremarkable Sony lenses.
Tarnished? I'd disagree. I don't know how a brand can put out a lens like the 55mm Otus that has been widely praised for it's IQ/resolution. Yes the Otus is outrageously large and expensive, but if you're shooting a Nikon D800E then it terrific.

These Touit lenses are quite good. I have owned the Fuji 35 and Zeiss 32. I sold both, but only regret selling one...the Zeiss. Yes technically they are both close in sharpness, but I like the micro contrast on the zeiss and especially like the colors better. The Fuji definitely has what most would consider better bokeh though.

At these current prices I think the Zeiss is worth choosing over the Fuji, but it's personal preference I think.
I have the Zeiss 32mm and Fuji 35mm.......plan to keep both. Bought them both used for about 300 clams each. Very different rendering and bokeh. Both very sharp. Use them both a lot, probably the Zeiss a bit more because of it being warmer and having more contrast and very different bokeh.

There is not a bad normal prime you can attach to a Fuji.
 
Thanks for the heads up. Just installed the firmware upgrade and the focus speed is noticeably improved.
Local Zeiss did this for me without charging me a single cent
 
What were they thinking when they launched this line?

Hey lets build 2 lenses for a low volume mount (compared to C&N) - 32mm F1.8 and a 12mm F2.8 lens and lets price is at about double what other people charge because we build premium products.
Those were lenses designed for short flange, so they could only release them in mirrorless mounts, which is primarily Sony and secondarily Fuji. But why would they go ahead with those designs is a mystery.
But hey doesn't Fuji already have a 35mm F1.4 & a 14mm F2.8 lens?
Yes, and it looks like Fuji lenses are better in all respects as well.
Doesn't Sony have a 35mm F1.8 & 16mm F2.8 lens?
Yes, but neither is great. Though the Zeiss offerings aren't much better either.
Looks like someone lost their nerve and doesn't want to sit on these in their warehouse anymore. Fire sale time! Only problem - premium products NEVER go on sale. If they do - it only to special people and never advertised. Otherwise you lose your premium status.
Zeiss badge became quite tarnished for the last 10 or so years. Both because of very few stellar products they produced themselves, but also because of licensing their name to rather unremarkable Sony lenses.
Tarnished? I'd disagree. I don't know how a brand can put out a lens like the 55mm Otus that has been widely praised for it's IQ/resolution. Yes the Otus is outrageously large and expensive, but if you're shooting a Nikon D800E then it terrific.

These Touit lenses are quite good. I have owned the Fuji 35 and Zeiss 32. I sold both, but only regret selling one...the Zeiss. Yes technically they are both close in sharpness, but I like the micro contrast on the zeiss and especially like the colors better. The Fuji definitely has what most would consider better bokeh though.

At these current prices I think the Zeiss is worth choosing over the Fuji, but it's personal preference I think.
I have the Zeiss 32mm and Fuji 35mm.......plan to keep both. Bought them both used for about 300 clams each. Very different rendering and bokeh. Both very sharp. Use them both a lot, probably the Zeiss a bit more because of it being warmer and having more contrast and very different bokeh.

There is not a bad normal prime you can attach to a Fuji.
 
Part of the problem for Zeiss in this case is the build quality. Most reviews aren't that impressed by the build quality, particularly the aperture ring.

Given the premium price, the lenses have underperformed, at least in build. Image quality is probably still stellar.
HA! Yes the aperture ring on the 12 is a little loose, but the BQ on my 32 puts the Fuji to shame. And underperform? I doubt that. Do you even own them? Didn't think so.
 
Sigma's Art Series lenses are so far only large, fast FF DSLR lenses. I doubt we're going to see another line of premium primes from Sigma for mirror-less. I'm happy to be proven wrong. Samyang may be the one to watch.

Rod
There are three Sigma DN Art primes for Sony APSC E-Mount. A 19mm 300mm and a 60mm all 2.8s. Nice lenses, and great value.
 
FYI, as far as anyone knows, originally, the Fuji Touits are basically Sony E-Mount APS-C lenses with adjustments made for the mount so they can be used. Fair play, it works but it was originally a Sony line. Now it's a Fuji & Sony line so that could explain the similar focal lengths. If however Zeiss specifically designed the Touits around the Fuji ecosystem, we may well have seen different lengths but we all know that Zeiss is primarily a Sony partner on the APS-C scene so...
 
At the time the OP was made the Touit lenses were included in the Fuji lens line-up in their advertising. Any mention of the Zeiss lenses has been dropped from Fuji's official literature now.

Zeiss also used to make the lens line-up for Hasselblad from the mid-'50's through the '00's. The newer Hasselblad H series lenses are made by Fuji, not Zeiss.

Little bit of corporate friction, maybe? ;) :)

That said, I have the Touit 50/2.8 and it is a superb macro lens for the X cameras.
 

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