This came out of nowhere - Pany GF8 announcement today

I doubt many GF7/GF8 buyers have the various models memorized and/or were waiting for the GF8 to come out. Supposedly the new features were popular on a Casio model in Asia...
 
It is aimed squarely at an entirely different market.

Unfortunately, I don't think that market really exists. And even if it does exist, it might be an extremely tiny niche.

To be specific, I think this camera is meant for young people, especially Asians, who are obsessed with taking selfies and posting them instantly on social medial websites. This is why the camera has so many "selfie centric" features, WIFI and NFC, the front facing LCD screen, and all those beauty modes.

The problem is.... the people who this camera is aimed at probably don't want to carry a second device around with them. They already own smartphones that have cameras that can do everything they want done. It's not like the selfie crowd is making billboard sized prints, or submitting their selfies to the National Geographic.

I have always said "a successful product must solve a problem for someone" and I cannot imagine what problem this camera solves.

I suppose there are probably a handful of potential customers who think they need "better image quality than a smart phone can provide, so they might want a "real camera." But walking around with two cameras (err.... a camera and a cameraphone) certainly isn't convenient for people who crave convenience also.

You and I are an entirely different market. We crave quality, ergonomics, and the joy of travelling light. We rarely worry about convenience, because even though we own tiny cameras we insist on carrying around 9 or 10 lenses with us at all times. We do inconvenient things to get the results we want. In other words, we are the traditionalists in the world of camera geeks. Not much hip about us.

Unless Panasonic plans to blow this camera out at a rock bottom price (think $199, with lens) then it will be a hard sell because the GM1 and GM5 are much better cameras and are selling at deep discounts now. And the GF8 certainly will push the price of the GF7 downward, and that camera also has a selfie screen.

And if Panasonic actually DOES price this camera very low, then someone in Hong Kong will buy 10,000 copies and break up the kits to sell the lenses and bodies separately, for $149 each.

It's getting too crowded at the bottom of the market now.

What the heck was Panasonic thinking?
 
It is aimed squarely at an entirely different market.

Unfortunately, I don't think that market really exists. And even if it does exist, it might be an extremely tiny niche.

To be specific, I think this camera is meant for young people, especially Asians, who are obsessed with taking selfies and posting them instantly on social medial websites. This is why the camera has so many "selfie centric" features, WIFI and NFC, the front facing LCD screen, and all those beauty modes.

The problem is.... the people who this camera is aimed at probably don't want to carry a second device around with them. They already own smartphones that have cameras that can do everything they want done. It's not like the selfie crowd is making billboard sized prints, or submitting their selfies to the National Geographic.

I have always said "a successful product must solve a problem for someone" and I cannot imagine what problem this camera solves.

I suppose there are probably a handful of potential customers who think they need "better image quality than a smart phone can provide, so they might want a "real camera." But walking around with two cameras (err.... a camera and a cameraphone) certainly isn't convenient for people who crave convenience also.

You and I are an entirely different market. We crave quality, ergonomics, and the joy of travelling light. We rarely worry about convenience, because even though we own tiny cameras we insist on carrying around 9 or 10 lenses with us at all times. We do inconvenient things to get the results we want. In other words, we are the traditionalists in the world of camera geeks. Not much hip about us.

Unless Panasonic plans to blow this camera out at a rock bottom price (think $199, with lens) then it will be a hard sell because the GM1 and GM5 are much better cameras and are selling at deep discounts now. And the GF8 certainly will push the price of the GF7 downward, and that camera also has a selfie screen.

And if Panasonic actually DOES price this camera very low, then someone in Hong Kong will buy 10,000 copies and break up the kits to sell the lenses and bodies separately, for $149 each.

It's getting too crowded at the bottom of the market now.

What the heck was Panasonic thinking?
 
It is aimed squarely at an entirely different market.

Unfortunately, I don't think that market really exists. And even if it does exist, it might be an extremely tiny niche.

To be specific, I think this camera is meant for young people, especially Asians, who are obsessed with taking selfies and posting them instantly on social medial websites. This is why the camera has so many "selfie centric" features, WIFI and NFC, the front facing LCD screen, and all those beauty modes.

The problem is.... the people who this camera is aimed at probably don't want to carry a second device around with them. They already own smartphones that have cameras that can do everything they want done. It's not like the selfie crowd is making billboard sized prints, or submitting their selfies to the National Geographic.

I have always said "a successful product must solve a problem for someone" and I cannot imagine what problem this camera solves.

I suppose there are probably a handful of potential customers who think they need "better image quality than a smart phone can provide, so they might want a "real camera." But walking around with two cameras (err.... a camera and a cameraphone) certainly isn't convenient for people who crave convenience also.

You and I are an entirely different market. We crave quality, ergonomics, and the joy of travelling light. We rarely worry about convenience, because even though we own tiny cameras we insist on carrying around 9 or 10 lenses with us at all times. We do inconvenient things to get the results we want. In other words, we are the traditionalists in the world of camera geeks. Not much hip about us.

Unless Panasonic plans to blow this camera out at a rock bottom price (think $199, with lens) then it will be a hard sell because the GM1 and GM5 are much better cameras and are selling at deep discounts now. And the GF8 certainly will push the price of the GF7 downward, and that camera also has a selfie screen.

And if Panasonic actually DOES price this camera very low, then someone in Hong Kong will buy 10,000 copies and break up the kits to sell the lenses and bodies separately, for $149 each.

It's getting too crowded at the bottom of the market now.

What the heck was Panasonic thinking?
 
The people who just released this rather wonderful thing.



03_VaricamLT_Grip1.jpg
 
It is aimed squarely at an entirely different market.

Unfortunately, I don't think that market really exists. And even if it does exist, it might be an extremely tiny niche.

To be specific, I think this camera is meant for young people, especially Asians, who are obsessed with taking selfies and posting them instantly on social medial websites.
I agree whole heartedly Marty, and can tell you that the selfie market is alive and well in Australia, but it is a mobile phone selfie market alone unless it is tourists in which case they have a selfie stick - most often with a mobile phone attached to it.
The sales figures seem to disagree. Of course, most people will use smartphones here's a list of the best selling cameras in Japan.


Canon dominates (with the top ten places), but the next are Nikon-1, PL6, PL7, (another canon), PL6, canon, PL6, canon, GF7, canon, a6000, canon, canon, canon, PL6, canon, a6000, canon, M10 II, M10 II, PL7, canon. Nikon-1, ....

If you did want to shift a lot of cameras, you can try for something to compete with the Canons (good luck with that), or aim at the selfie/rangefinder/"cute" market. Note the ONLY Panasonic appearing in the top 20 is the GF7... (other variants appear at #42, #60, GM1 at#75, but nothing else in the top 80 that page shows).

So it seems possible that Panasonic know their (Asian, at least) customers better than we do.

Paul.
 
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The camera is not a bad size. I would have preferred that the flip up LCD could be reversed so it was a giant viewfinder. Prices are lower than GM! - could be a worse camera, but not for us. Will let the Panasonic marketing guys worry about that.

F.
 
The GF7 was a selfies special. But if any selfie expert noticed then they hardly thought it worth trading in a mobile phone for one. So life went on, the GF7 must be a market disaster and that order for 100,000 body shells is still sitting on the assembly rack. (Light bulb) let's just make the selfie aspect even more obvious so that mobile phone users will simply trip over it - but even more selfie firmware to kill off any interest "real" photographers might ever have had in the GF7.

Screen print a GX8 logo on the top plate and many will actually believe it is a new model - especially if the improved firmware is not released for the GF7. Upgrade your GF7 if you want the new goodies. Form a queue over there next to that pillar ....

Now someone who might be interested in a real camera would not be seen dead clutching it whilst mobile phone users could hardly fit one in their bra or jeans hip pocket. I imagine that it still might have some appeal in a twee teen market but that is about as far as the niche might run.

There is a Taiwan firm selling GF7 bodies only - ultra cheap, I expect mainstream stores will follow. The smart set might pick up an excellent camera bargain yet. There is nothing much wrong with the GF7 except for the emphasis on selfies. I guess the selfie aspect can be ignored. As for the GX8 - it is in your face mate because it can make your face so beautiful that even your best friends will not recognise you.

Sorry Panasonic - wrong niche - there is a market for serious small cameras - the mobile phone of the era satisfies the vast bulk of the selfie market. Making the GF8 as an uber-selfie machine might be more of a mark of desperation by the marketing gurus than a really good idea.

I will have one in pink, but at no more than $20 - for my glass case of oddities with the yellow K-01 or maybe my seven year old granddaughter might like it.
 
There are vendors already in Taiwan selling GX7 bodies for what appears to be about US$180 already.

I expect Panasonic to flood the market with GX7 and GX8 cameras at bedrock prices. If they are cheap enough they will capture a huge slab of that in-betweener market. Might even buy one or two myself if they get cheap enough - they are actually not a bad camera if we can ignore the selfie impulse. They are really just a slightly larger more cheaply made GM1 with a tilt screen.

With the GM1, GM5, GF7 and now GF8 Panasonic must just about own the tiny camera with exchangeable lens market. Sell a stack of them and there are sure to be some wannabe serious photographers that will graduate to larger Panasonic bodies and will buy lenses.

What are entry level cameras all about? - trying to convert a few purchasers into long term serious buyers of you product. The GX8 has now added a whole new meaning to the words "entry level".

--
Tom Caldwell
Several times you have made reference to the GX7 & GX8 in this thread. In each case I have been very confused:

Where do you find either camera being offered at such rock-bottom prices? Here in the US both cameras are still being offered as current cameras in the Panasonic line - with the GX7 @ $800 for the body and about $1000 with a kit lens; the GX8 goes for about $1000 for the body only. How either camera can be seen as "entry level" in the MFT scheme of things eludes me. I will admit, I would jump all over several GX7 bodies (if legitimate and not counterfeit) at the $180 price point you reference. If this is correct please post a link to these bargains.
 
There are vendors already in Taiwan selling GX7 bodies for what appears to be about US$180 already.

I expect Panasonic to flood the market with GX7 and GX8 cameras at bedrock prices. If they are cheap enough they will capture a huge slab of that in-betweener market. Might even buy one or two myself if they get cheap enough - they are actually not a bad camera if we can ignore the selfie impulse. They are really just a slightly larger more cheaply made GM1 with a tilt screen.

With the GM1, GM5, GF7 and now GF8 Panasonic must just about own the tiny camera with exchangeable lens market. Sell a stack of them and there are sure to be some wannabe serious photographers that will graduate to larger Panasonic bodies and will buy lenses.

What are entry level cameras all about? - trying to convert a few purchasers into long term serious buyers of you product. The GX8 has now added a whole new meaning to the words "entry level".
 
To be fair its not a huge issue if you are aware of the limitations.
 
It is aimed squarely at an entirely different market.

Unfortunately, I don't think that market really exists. And even if it does exist, it might be an extremely tiny niche.

To be specific, I think this camera is meant for young people, especially Asians, who are obsessed with taking selfies and posting them instantly on social medial websites. This is why the camera has so many "selfie centric" features, WIFI and NFC, the front facing LCD screen, and all those beauty modes.

The problem is.... the people who this camera is aimed at probably don't want to carry a second device around with them. They already own smartphones that have cameras that can do everything they want done. It's not like the selfie crowd is making billboard sized prints, or submitting their selfies to the National Geographic.

I have always said "a successful product must solve a problem for someone" and I cannot imagine what problem this camera solves.

I suppose there are probably a handful of potential customers who think they need "better image quality than a smart phone can provide, so they might want a "real camera." But walking around with two cameras (err.... a camera and a cameraphone) certainly isn't convenient for people who crave convenience also.

You and I are an entirely different market. We crave quality, ergonomics, and the joy of travelling light. We rarely worry about convenience, because even though we own tiny cameras we insist on carrying around 9 or 10 lenses with us at all times. We do inconvenient things to get the results we want. In other words, we are the traditionalists in the world of camera geeks. Not much hip about us.

Unless Panasonic plans to blow this camera out at a rock bottom price (think $199, with lens) then it will be a hard sell because the GM1 and GM5 are much better cameras and are selling at deep discounts now. And the GF8 certainly will push the price of the GF7 downward, and that camera also has a selfie screen.

And if Panasonic actually DOES price this camera very low, then someone in Hong Kong will buy 10,000 copies and break up the kits to sell the lenses and bodies separately, for $149 each.

It's getting too crowded at the bottom of the market now.

What the heck was Panasonic thinking?
 
I agree Trevor and Marty. This type of camera is not meant for us. I go to Asia every so often and majority of the cameras I see being use by men/women are the low to mid end P & S cameras or hybrids. In fact, my last visit to Hong Kong and Manila, most are using this type of cameras. Panasonic will do good to provide a camera for the masses. Us here in the forum and others at less than 10% (IMHO opinion and that's being generous) of all camera users. Yes we do know what camera we like and want but camera makers knows how to target different users that;s why they make affordable cameras for different people/clientel.
Indeed.

There are over 6 billion people living on our planet, and according to CIPA the Japanese manufacturers have produced around 1 billion digital cameras. If you throw in camera phones as "digital cameras" then the number goes up to around 3 billion. If we assume that many people own multiple cameras, and many cameras and phones are no longer being used, then we still end up with over a billion camera users.

Yet, this website only gets 7 million unique visitors per month. Do the math. This means that much less than 1% of the people who own cameras visit this website each month.

Now lets define "camera enthusiast?" I would think that they should be people who visit this website at least once per month.

Bottom line.... we don't reflect the general market for cameras. We are the gearhead portion, because this is a gear centric website.

Odds are.... the Panasonic GF8 wasn't designed for us, but it will probably sell in much larger numbers than the Nikon D5 or the Canon 1DX II will.

So perhaps Panasonic knows exactly what it is doing?
 
My missus just recently bought a GF7 kit - new with 12-32 lens for 200 Euro's.

I thought it was a bargain to be honest.

Its actually perfectly usable and the little lens seems fine. She is a very creative person who focuses mainly on watercolour painting and she finds this camera perfect for dropping in her bag to capture scenes to either paint later or to help finish off scenes.

The image quality is superb - and the form factor very small

Of course she now has access to my range of m4/3 lenses which a non-interchangable lens compact style camera wouldn't have given her.

With my 42.5 mm f1.7 lens she has taken some absolutely lovely portraits and being used to using a camera phone before she bought this she has no issues with lack of a viewfinder.

Low down on a little manfrotto pixie tripod and using the tiltable screen she got some superb snowdrop pics as well

Being small and cheap this little camera it seems now to go everywhere we go - frankly the tiny little kit lens itself is probably worth the price alone!

Having said that I cannot see the point of the updated version and its certainly not worth paying the RRP but for £165 seems to be great cheaper alternative to the GM line.

Cheers
 
The GF7 was a selfies special. But if any selfie expert noticed then they hardly thought it worth trading in a mobile phone for one. So life went on, the GF7 must be a market disaster and that order for 100,000 body shells is still sitting on the assembly rack. (Light bulb) let's just make the selfie aspect even more obvious so that mobile phone users will simply trip over it - but even more selfie firmware to kill off any interest "real" photographers might ever have had in the GF7.

Screen print a GX8 logo on the top plate and many will actually believe it is a new model - especially if the improved firmware is not released for the GF7. Upgrade your GF7 if you want the new goodies. Form a queue over there next to that pillar ....

Now someone who might be interested in a real camera would not be seen dead clutching it whilst mobile phone users could hardly fit one in their bra or jeans hip pocket. I imagine that it still might have some appeal in a twee teen market but that is about as far as the niche might run.

There is a Taiwan firm selling GF7 bodies only - ultra cheap, I expect mainstream stores will follow. The smart set might pick up an excellent camera bargain yet. There is nothing much wrong with the GF7 except for the emphasis on selfies. I guess the selfie aspect can be ignored. As for the GX8 - it is in your face mate because it can make your face so beautiful that even your best friends will not recognise you.

Sorry Panasonic - wrong niche - there is a market for serious small cameras - the mobile phone of the era satisfies the vast bulk of the selfie market. Making the GF8 as an uber-selfie machine might be more of a mark of desperation by the marketing gurus than a really good idea.

I will have one in pink, but at no more than $20 - for my glass case of oddities with the yellow K-01 or maybe my seven year old granddaughter might like it.

--
Tom Caldwell
except for E-PL6/7? Yup, more than E-M5 MKii, E-M1, E-M10 etc. etc. (well, in Japan in any case). So yeah, if the GF7 was a market disaster...then pretty much all of M43 as well.

--
Hubert
My non-digital gear: Agfa Isolette, Ricoh Ricohflex VII, Voigtlander Bessa R, Voigtlander Bessa L, Zorky 4, Fed 2, Konica Big Mini, Konica Auto S2, Pentax K1000, Yashica Electro 35 GX, Recesky
http://farm3.static.flickr.com/2034/2457111090_00eafbf8a4_m.jpg
http://www.flickr.com/photos/peppermonkey/
Selfie cameras sell more than other cameras. Cell phones sell more selfie cameras than any camera manufacturer. I'm not sure how this pertains to my interest in cameras.
 
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except for E-PL6/7? Yup, more than E-M5 MKii, E-M1, E-M10 etc. etc. (well, in Japan in any case). So yeah, if the GF7 was a market disaster...then pretty much all of M43 as well.

--
Hubert
My non-digital gear: Agfa Isolette, Ricoh Ricohflex VII, Voigtlander Bessa R, Voigtlander Bessa L, Zorky 4, Fed 2, Konica Big Mini, Konica Auto S2, Pentax K1000, Yashica Electro 35 GX, Recesky
http://farm3.static.flickr.com/2034/2457111090_00eafbf8a4_m.jpg
http://www.flickr.com/photos/peppermonkey/
Selfie cameras sell more than other cameras. Cell phones sell more selfie cameras than any camera manufacturer. I'm not sure how this pertains to my interest in cameras.
Not at all it seems...but how does your response pertain to what I responded to?

--
Hubert
My non-digital gear: Agfa Isolette, Ricoh Ricohflex VII, Voigtlander Bessa R, Voigtlander Bessa L, Zorky 4, Fed 2, Konica Big Mini, Konica Auto S2, Pentax K1000, Yashica Electro 35 GX, Recesky
http://farm3.static.flickr.com/2034/2457111090_00eafbf8a4_m.jpg
http://www.flickr.com/photos/peppermonkey/
You are comparing a camera designed for selfie novices to other better cameras. Of course the low skill selfie cameras are going to sell more, just like cell phones sell more. You can't be serious about a camera that has such limited controls and a flip up screen for selfies.
 
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