Okay a few comments..lets all be gentlemen about this but so many of you completely missed the point.. obviously we have to wait until the reviews are in..that was not the point..
i spent my life time in advertising and I know there are standards as to what can and cannot be said...one great example comes to mind,,,Dunkin Donuts saying its donuts were "90% fat free"
Actually the statement was true but the implication was that donuts are a low fat treat...the FTC shut that campaign down as being very misleading.
Notice on many fliers you get with pics on them with a disclaimer saying the product may not be exactly as pictures..again I think of Subway that tells people the sandwiches are not as large as the image portrays..
and there are more examples
My question and my point of view is that when you show a photo with the large caption..."ISO 51200" and the pic is say 800 iso and you do not disclose that to the reader...you are misleading them into believing something that is not true...
No different than advertising pictures of a fully optioned out vehicle and stating "starting at $XX,XXX", a price far lower than the displayed model costs. A caption like "ISO up to 51,200" under a picture does not mean that picture was taken at that level, but I agree that clearly that is what they want people to think.
I am not asking if we should wait so see the results and I am not wishing for failure..I just see this as possibly misleading advertising...
Misleading advertising is everywhere though, good advertising is always in the grey area of truth. Nikon is no different than any other company.
How would you feel if you responded to an ad showing a nice juicy sirloin steak with the caption "16 ounces beef for three dollars" and when you ordered the dish it turned out to be chopped hamburg...
Haha this already happens at every restaurant, maybe just not quite to that extreme of a degree - menu items look nothing like what is on your plate.
A friend of mine years ago who was interested in history ordered an "old fashioned coat hanger" Turned out to be a nail!
I have a better idea of what you mean, but still, the same thing happens everywhere. When ever a car is advertised, for example, they always show the best model with all the bells & whistles, fully optioned out and then say "starting at $xx,xxx" or "get yours today for as low as $199/mo"...you get to the dealer and of course it costs twice as much to get anything like the one in the commercials or the posters.
Anyways, I think that image is in fact ISO 51,200. As I said before, a processed downsized image at ISO 51,200 already looks that good on current cameras, it's nothing special. I'm sure it will be top of the heap of the DX cameras as far as ISO performance goes, probably a stop better than current stuff, but don't expect miracles better than current FX sensors. It's entirely reasonable that picture is ISO 51,200 at that size. Downsizing hides noise extremely well.