noflashplease
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I'm not sure that Microsoft has been altogether successful in selling through the Windows App Store. I will never defend iTunes as a piece of software, but buying legal MP3 files from Microsoft demanded two separate apps under Windows 8.1! It was a convoluted process and I can't imagine very many people jumping through so many hoops. Amazon, Apple and even Google are much better at selling content and software through their "App" stores.Now, I happen to think MS will be moderately successful with Win 10 as a consumer appliance/service and I'm sure they'll sell lots of games, music, entertainment and other goodies via the "store". Loads of scope for ad impressions too.
It's not what I want from my operating system however.
I don't think this bifurcation is altogether surprising if you think about how they've addressed (or failed to address) the different market segments.
The big question that remains to be answered is how willing the Fortune 1000 companies are willing to embrace Win 10 for widescale deployment. So far, they've been a little more positive than I expected. But it's still very early days.
Windows 10 has more traction with Enterprise users than 8 or 8.1, and the Enterprise Edition of Windows 10 allows more control over updates than Home and Pro consumer versions. Microsoft isn't forcing Windows 10 updates onto unsuspecting corporate IT departments. However, I think that Windows 7 is still the predominant choice of corporate users and Microsoft may have to extend Windows 7 support in the same way they did with XP years ago.
Profitability isn't as big an issue with Enterprise users since Microsoft has that annual licensing revenue, and from the standpoint of licensing, it really doesn't matter if companies are sticking with Windows 7 or going with 10. They're paying the same amount to Microsoft either way.
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