First off, the Japanese apparently have a very different ethos regarding their products, especially ones that have historical significance, so the camera division was always going to be relatively safe. A normal western business would have shut it down but, thankfully, Olympus isn't run with western values (or western lack of values).As an Olympus fan and user you should be grateful that financial considerations did not come into Olympus thinking as their camera divison has lost a fortune in the last decade . Any normal business would have shut down the camera line years ago.already with their mobile phone and tablet lines, which are far more important to them, so with no real skin in the camera game, letting the cameras go is probably an easy decision. There's no point in throwing good money after bad.![]()
Secondly, the Olympus camera division is still very important to the company, as it forms the basis of optical development that flows into other areas, and vice versa. And, as we have seen, it's flowed into numerous third party development, which is all good for the system and the division.
Thirdly, Olympus sales have improved significantly and the predicted doom and gloom hasn't quite eventuated. Based on western values, the camera division would either never have eventuated, or would have died very early on with 4/3, given that it wasn't a roaring success story.
Samsung had none of that.