Perhaps a better automotive example would be crash worthiness.
This is something that you can't evaluate with a simple test drive.
Or perhaps you want to tow something heavy; probably horsepower is important to you but again you can't test it easily.
Perhaps you care whether the car has a timing chain or a timing belt or something else internal that is not easily observed.
To some people the fine points of sensor performance and the hints about the internals working are part of their decision process or influence how they use their camera.
For example, generally there is an ISO setting above which raising ISO is not helpful; determining that ISO setting can be done objectively.
Some astro-photographers care about things at the electron level; you can't get that by test driving the camera.
Again, not for everyone, but useful to more people than I think you give credit.
--
Bill (visit me at
http://www.photonstophotos.net )