His business model still represents a clear conflict of interest (as does anyone who's source of income is an add supported website, but to a lesser extent).
He also has a certain narrative (in this case it's 'Sony doesn't understand photography') and sticks to it. He has the opposite opinion of Sigma's DP Merrill cameras, I sent him some evidence of their artifacts and RAW file cooking but he wasn't interested as it didn't fit the narrative he'd established.
His business model is much more subscription rather than ad based, though obviously clicks don't hurt. His main sponsor is Zeiss and, personally, that is a bias I do see. He rags on Nikon and Canon for 'not getting it' just as much as he does Sony for poor execution. His reviews are mostly photos with not a lot of words. I respect the fact the he has a passion first, hiking and climbing, and uses photography in its service.
Most people who dismiss him have never spent the money to actually see what kind of content he provides. There is some misinformation in this thread, I am merely countering it. I find that, due to the sheer volume of photos he provides, you can really make up your own mind, much more so than with other reviewers like Rockwell or Huff who truly do just trade in clickbait.