Sony future strategy just announced...

May I ask which lenses would you like to see on APS-C?
To my usage, landscape, travel, street, I have everything I need and more. To be fair I am trying to concentrate on FE more since it works perfectly on my a6000. Reduce the... redundancies.

--
Portfolio : http://dantas.photography
Streets of Helsinki : http://streetsofhelsinki.dantas.photography
Flickr : https://secure.flickr.com/photos/rhawidantas/sets/
redundancies?
In my lens lineup.

--
Portfolio : http://dantas.photography
Streets of Helsinki : http://streetsofhelsinki.dantas.photography
Flickr : https://secure.flickr.com/photos/rhawidantas/sets/
Personally I would like to see a 24mm that didn't come with a zeiss badge mark up. Similar to the 50mm and 35mm.

A non PZ version of the 18-105 (unlikely) or just a better zoom in general. Sony kit/travel zooms are a persistent weak point in both line ups.
Except FE28-70 is a fantastic kit lens, cheap, lightweight, rubberized and sharp. Beats FE2470Z in sharpness. As for longer range zoom like FE24-105mm - IMHO they will release it till the end of the year. From 8 lenses to come, there certainly will be some zooms.
Longer zooms wouldn't hurt but are probably better served going FE.

The system as a whole is looking pretty good right now especially if you like "pro" quality lenses.
 
Looks like no more cropped E-mount lenses for the next 12 month.

number of FE lenses will increase from 12 to 20. Time to dump your NEX cameras. LOL
Nothing has changed. Sony has said for 2 years now, no apsc lenses and, they want higher prices with larger profits. They like everyone also forcast fewer sales. That's why higher prices are so important.
The days of a new low priced apsc system are coming to an end. The old stuff is still available.
--
Cameras with mirrors - Just when I thought I was out, they pull me back in
 
Looks like no more cropped E-mount lenses for the next 12 month.

number of FE lenses will increase from 12 to 20. Time to dump your NEX cameras. LOL
Just like my Canon L lenses (also made for FF) work on my Canon APS-C DSLRs.

It's not a big deal.
It is! Yes realy it is for thise people who come here only to wine and complain about the Sony cameras. What must these people do when Sony should come with a wide range of affordable, small APS lenses?

No they need Sony to stay out of this APS-C lenses, and when Sony do come with a new lens (lets say a 16-50mm f/2.8 zoom, or a 18-35mm f/2.8 zoom they will start to complain about the size and all. And if Sony comes with a realy small and very good lens, it will be to expensive, will need sotware correction etc.

These people need Sony to do wrong (in their eyes) otherwise they loose the reason to live..

So yes it is a big deal!
 
Looks like no more cropped E-mount lenses for the next 12 month.

number of FE lenses will increase from 12 to 20. Time to dump your NEX cameras. LOL
Just like my Canon L lenses (also made for FF) work on my Canon APS-C DSLRs.

It's not a big deal.
It is! Yes realy it is for thise people who come here only to wine and complain about the Sony cameras. What must these people do when Sony should come with a wide range of affordable, small APS lenses?

No they need Sony to stay out of this APS-C lenses, and when Sony do come with a new lens (lets say a 16-50mm f/2.8 zoom, or a 18-35mm f/2.8 zoom they will start to complain about the size and all. And if Sony comes with a realy small and very good lens, it will be to expensive, will need sotware correction etc.

These people need Sony to do wrong (in their eyes) otherwise they loose the reason to live..

So yes it is a big deal!
LOL.

Haters gonna hate.
 
Looks like no more cropped E-mount lenses for the next 12 month.

number of FE lenses will increase from 12 to 20. Time to dump your NEX cameras. LOL
Just like my Canon L lenses (also made for FF) work on my Canon APS-C DSLRs.

It's not a big deal.
No big deal, only big prices. 5 FE lenses can cost over $5000 or $6000.
A used NEX body and legacy lenses might be under $500.
It is clear the days of an 'affordable' or new low cost system are over.
--
Cameras with mirrors - Just when I thought I was out, they pull me back in
 
Looks like no more cropped E-mount lenses for the next 12 month.

number of FE lenses will increase from 12 to 20. Time to dump your NEX cameras. LOL
Just like my Canon L lenses (also made for FF) work on my Canon APS-C DSLRs.

It's not a big deal.
No big deal, only big prices. 5 FE lenses can cost over $5000 or $6000.
Canon L lenses are also not cheap. It goes with the territory. Canon non-L EF and EF-S lenses are cheaper but they aren't the same quality as their L grace lenses nor are they all that much smaller.

There's no reason for Sony to make FE quality lenses specifically for APS-C since they aren't going to be all that much smaller nor would they likely be any less expensive.
A used NEX body and legacy lenses might be under $500.
It is clear the days of an 'affordable' or new low cost system are over.
So it goes.
 
Last edited:
I just hope that Sony pull a rabbit out of the hat and make a DSLR like body with support for both Alpha and E-mount without the need of an adapter.
Maybe they could make an empty A mount housing that you simply put your E mount camera inside. Then you could use A mount lenses and still keep the large and bulky form factor without the mirror! :-)

I think E to A mount adapters make more sense than a bulky and complex hybrid camera that takes both mounts.
 
Looks like no more cropped E-mount lenses for the next 12 month.

number of FE lenses will increase from 12 to 20. Time to dump your NEX cameras. LOL
Just like my Canon L lenses (also made for FF) work on my Canon APS-C DSLRs.

It's not a big deal.
It is literally a big deal. People want APSC lenses for Emount, because of the lower cost AND the smaller size.

Once upon a time, Emount meant smaller and portable.
 
Looks like no more cropped E-mount lenses for the next 12 month.

number of FE lenses will increase from 12 to 20. Time to dump your NEX cameras. LOL
Just like my Canon L lenses (also made for FF) work on my Canon APS-C DSLRs.

It's not a big deal.
It is literally a big deal. People want APSC lenses for Emount, because of the lower cost AND the smaller size.

Once upon a time, Emount meant smaller and portable.
+1
 
May I ask which lenses would you like to see on APS-C?
To my usage, landscape, travel, street, I have everything I need and more. To be fair I am trying to concentrate on FE more since it works perfectly on my a6000. Reduce the... redundancies.

--
Portfolio : http://dantas.photography
Streets of Helsinki : http://streetsofhelsinki.dantas.photography
Flickr : https://secure.flickr.com/photos/rhawidantas/sets/
redundancies?
In my lens lineup.

--
Portfolio : http://dantas.photography
Streets of Helsinki : http://streetsofhelsinki.dantas.photography
Flickr : https://secure.flickr.com/photos/rhawidantas/sets/
Personally I would like to see a 24mm that didn't come with a zeiss badge mark up. Similar to the 50mm and 35mm.

A non PZ version of the 18-105 (unlikely) or just a better zoom in general. Sony kit/travel zooms are a persistent weak point in both line ups.
Except FE28-70 is a fantastic kit lens, cheap, lightweight, rubberized and sharp. Beats FE2470Z in sharpness. As for longer range zoom like FE24-105mm - IMHO they will release it till the end of the year. From 8 lenses to come, there certainly will be some zooms.
IMO, a 35-105 (3x F4 zoom) would make more sense and have better IQ - besides being more compact and light - because you already have overlap of the 24-70 to the 16-35 in the 24-35 mm range; of course this new zoom would also overlap the 70-200, but again many don't want to travel/transport such a big (and white/whitish) lens... :)

Unfortunately, I doubt we will see more F4 quality zooms in the 16-200 mm range for now... :(
Longer zooms wouldn't hurt but are probably better served going FE.

The system as a whole is looking pretty good right now especially if you like "pro" quality lenses.
All the best,
Pedro
 
Last edited:
Looks like no more cropped E-mount lenses for the next 12 month.

number of FE lenses will increase from 12 to 20. Time to dump your NEX cameras. LOL
Just like my Canon L lenses (also made for FF) work on my Canon APS-C DSLRs.

It's not a big deal.
No big deal, only big prices. 5 FE lenses can cost over $5000 or $6000.
And still you can get 5 FE lenses together for less then $5000, just how you pick!

You don't believe me? here is my list:
FE 28mm f/2 ($448), FE 24-240mm ($998), 35mm f/2.8 ($798), 55mm f/1.8 ($998) and the kit zoom 28-70mm ($498) together for these 5 lenses $3740! Just pick your lenses right and you stay below your $5000.
A used NEX body and legacy lenses might be under $500.
OK you are right a used Nex body and a couple of legacy lenses can be very cheap indeed. But when you wait for a year or two, then you will get an used A7 with some legacy glass for a low price too.
It is clear the days of an 'affordable' or new low cost system are over.
come on, there is still the A6000, A5100, A5000, A3000 new to buy, all the cheap APS lenses are new to buy, and you can go very cheap for the used cameras and legacy lenses.

Just don't be so dramatic about it.
--
Cameras with mirrors - Just when I thought I was out, they pull me back in
 
Personally I would like to see a 24mm that didn't come with a zeiss badge mark up. Similar to the 50mm and 35mm.

A non PZ version of the 18-105 (unlikely) or just a better zoom in general. Sony kit/travel zooms are a persistent weak point in both line ups.
Except FE28-70 is a fantastic kit lens, cheap, lightweight, rubberized and sharp. Beats FE2470Z in sharpness. As for longer range zoom like FE24-105mm - IMHO they will release it till the end of the year. From 8 lenses to come, there certainly will be some zooms.
IMO, a 35-105 (3x F4 zoom) would make more sense and have better IQ - besides being more compact and light - because you already have overlap of the 24-70 to the 16-35 in the 24-35 mm range; of course this new zoom would also overlap the 70-200, but again many don't want to travel/transport such a big (and white/whitish) lens... :)

Unfortunately, I doubt we will see more F4 quality zooms in the 16-200 mm range for now... :(
I think you are right, but I'm not unhappy about it. Personaly I think it will make a lot more sense to come with an telezoom that goes up to 300 or 400mm instead (like the 70-300 and 70-400 lenses for the A-mount. that would be a real gift for the E-mount. Not an other lens with a FL we allready have in a lot of different lenses...
Longer zooms wouldn't hurt but are probably better served going FE.

The system as a whole is looking pretty good right now especially if you like "pro" quality lenses.
All the best,
Pedro
 
It is literally a big deal. People want APSC lenses for Emount, because of the lower cost AND the smaller size.

Once upon a time, Emount meant smaller and portable.
Which lenses are you missing for your APS-C e-mount that Sony and third parties are not delivering for you ?
 
Last edited:
I have all the APSC mount lenses I need for now and the future. There does not seem to be a large price difference (if any) between high end FE & E lenses. I thought awhile ago that Sony was going after the high end Nikon and Canon markets. The strategy seems to be working since Nikon and Canon don't seem to want to compete with their optical viewfinder DSLR. The APSC cameras and 1" cameras will continue to gain market share as other companies that compete only in these areas will fall by the wayside. Not because they don't have a good product but there is not enough sales in just M4/3 or APSC cameras alone. Sony has a broad range of products and loosing the P/S market to cell phones will hurt others more than Sony.

--
Sony R1, NEX C3 & 5R + Zeiss 24mm, 16-70, & FE 70-200 Lenses, Nikon V1 + 10-30 & 30-110 lenses.
 
Last edited:
fy2015 forecast on page 19... the consumer market continues to tank, and "improvement in product mix due to the shift to premium products"

page 22: "percentage of a7s purchasers who are pro/prosumers" in u.s. was 55% ...also notice how they parallel e-mount with their pro video products, throughout the presentation.

sony has been in the pro video biz for decades, they are seeing pro e-mount gear in the same terms as pro video.

good news if you have deep pockets for the lenses.
 
They mentioned the FE lenses and full frame cameras and how they are increasing profit and will focus on building this line.

8 new lens in 2016 for the FE line and none for APSC, possibly discontinuing one going by their numbers. Not a good sign.

Wish they would focus more on high end ultra compact versions of the nex5/a5100 for aps-c and leave the larger bodies for full frame.

This would make for a nice product differentiation, no need to kill off the apsc line all together. Sony is really lacking a high end ultra compact ilc camera. The a5100 is nice but def not high end as it lacks many features and needs a better compact kit lens.
 
Last edited:
Looks that there is no bright future for the A-mount/Minolta mount. I think they are more or less skipping this platform.

On the other hand, the future of the E-mount sounds very promising!
It is a fascinating choice to completely abandon the A Mount, traditional DSLR.

My guess is that the mirrorless devices have so far outpaced their DSLR offerings which were considered by many to be a joke that they are going with a winner.

My biggest concern is the lack of information regarding the APS-C side of the family. Those of us APS-C faithful, (I've owned four so far), need to let Sony know we are a valuable asset and that they better not cut us off.

 
Last edited:
Looks that there is no bright future for the A-mount/Minolta mount. I think they are more or less skipping this platform.

On the other hand, the future of the E-mount sounds very promising!
It does make sense to focus on one mount, being that E and FE.
I just hope that Sony pull a rabbit out of the hat and make a DSLR like body with support for both Alpha and E-mount without the need of an adapter.

--
Portfolio : http://dantas.photography
Streets of Helsinki : http://streetsofhelsinki.dantas.photography
Flickr : https://secure.flickr.com/photos/rhawidantas/sets/
I have noticed that A or E mount was not mentioned. What was mentioned is α mount???

--
www.TaraMountain.com
www.PlaninaTara.rs
Alpha mount (includes A-mount and E/FE-mount). The photograph CLEARLY shows "E-mount," so when they are talking about alpha mount, they are mainly talking about E-mount. They said nothing about A-mount and nothing about APS-C E-mount so clearly they are banking on FE to drive sales and profit. That doesn't mean they will discontinue support for APS-C E-mount or A-mount, but those are not their top priorities. This becomes especially clear when you see how they focus on FE for upcoming (2016) lenses.

Most interesting factoid: Sony claims 60% of MILC lens+body market share now, up from "over 40%" just six months ago. Yet Sony only has 11% of the overall lens+body ILC market. Most people don't buy cameras that often, but they do occasionally buy lenses. So CaNikon's dominance is understated when you look at annual body sales figures. Lens+body revenue seems like a better metric to me, so thanks to Sony for sharing that stat.

Lastly: If you have an APS-C Sony, don't panic. I think we all knew that Sony was focused on FE and would not issue more E-mount lenses for at least the next 12 months. So what? You can a) adapt lenses from other mounts (including A-mount though this is not ideal due to lack of Sony APS-C E IBIS), b) get FE lenses to mount on E-mount, and c) get third party lenses that are often better value anyway.

The really popular focal lengths are already covered in Sony E APS-C:

Third party: 12/2, 19, 30, 60

Sony 10-18, 16-50, 16-70, 18-105, 18-200, 55-210, and more if you include made-for-video lenses (due to size, I don't)

Sony 16 + adapters, 20, 24, 28 (FE, also has adapters), 35, 50, 55 (FE), 90 (FE) macro

The main gaps left are a good cheap pancake (20/2.8 and 16/2.8 are mediocre and overpriced), and a longer native telephoto that enables users to utilize all AF points and OSS.

Canon's 22/2 pancake should be copied. The 20/2.8 is an embarrassment as it costs more than an entire EOS-M + 22/2 setup and is both slower and softer. Unfortunately Sony's 20/2.8 and Zeiss 24/1.8 mean that Sony won't make such a lens. We'd have to get one from Sigma/Tamron/etc. instead.

I would like a good 70-300/4-5.6 OSS for my a6000, but I'm waiting on Sigma/Tamron for that, given that Sony won't be making new APS-C lenses for a while.

APS-C IBIS, a solid metal lens mount (a la A7 II), and a good touchscreen interface on higher-end Sony cameras round out the remainder of what I personally would like to see on APS-C. If they would make such a camera and a good 70-300/4-5.6 and a good pancake clone of the Canon 22/2, I wouldn't really need anything else in terms of body and lenses.
 
Last edited:
Looks like no more cropped E-mount lenses for the next 12 month.

number of FE lenses will increase from 12 to 20. Time to dump your NEX cameras. LOL
Just like my Canon L lenses (also made for FF) work on my Canon APS-C DSLRs.

It's not a big deal.
It is literally a big deal. People want APSC lenses for Emount, because of the lower cost AND the smaller size.

Once upon a time, Emount meant smaller and portable.
YES. Not all of us are interested in spending $1000-2000 on a camera body. I could easily drop the money, but have NO interest.



I bought into the original NEX-3 and have been greatly enjoying the mix of portability, nice image quality and respectable price.

I really am tired of the elitism of some FF A7 owners who think that only gear that cost $$$$ is worth having and APS-C owners are second class. I have never begrudged FF owners, and frequently comment on their good work. After all without the ground work of the NEX line, the A7's would NOT exist. Some of the finest work on this site has been by diligent APS-C owners.
 
Looks that there is no bright future for the A-mount/Minolta mount. I think they are more or less skipping this platform.

On the other hand, the future of the E-mount sounds very promising!
It does make sense to focus on one mount, being that E and FE.
I just hope that Sony pull a rabbit out of the hat and make a DSLR like body with support for both Alpha and E-mount without the need of an adapter.
 

Keyboard shortcuts

Back
Top