I doubt F/2.8 zooms would have an effect. Everyone else already has them. More about bragging rights. Have you seen the prices for the Zeiss lenses? Did you know the Sony A-mount non-stabilized F/2.8 70-200mm retails for $2999? While we talk about expensive lenses, their sales are not very high.
Here is the link to the story from SAR
http://www.sonyalpharumors.com/japa...mirrorless-ranking-looses-on-the-dslr-market/
Sony 34.3, Olympus 22.3, Panasonic 11.9 (BCN only gave the top 3)
Petapixel had a more detailed graph for 2014. Both offer stats for all kinds of spin.
- Sony had over 40% of the market in parts of 2014.
Sony had in some month (after r3eleasing a new camera) a higher market share. You see the same effect with other cameras.
- Sony dropped to under 30% of the market in 2014.
But when you look at the totals the story is different
- Sony overall had 34.3% of the market in 2014.
Yes that number is what you must look at!
- The sales trend for Sony was down in 2014.
No it is not, it is up for sony! (I explain later)
- We don't know actual sales so these numbers do not mean much.
This only shows how well Sony does compared to others, indeed.
- This is only for Japan and not the world so meaningless.
Not totaly meaningless, but yes brands as Samsung are not in this graph
Take you pick on the spin you prefer.
--
Don't worry - be happy!
Why is Sony trend in 2014 not loosing but winning? That has all to do with what you look at.
You look at january as reference month, but is that a realistic month? In that month the new A7 and A7r came to market and people started buying that camera, the A5000 was announced too. You see more sales when this kind of things do happen for all brands.
The only reference that is honnest is the previous year:
You can see that Sony went up from 26.5 to 34.3% Olympus on the other hand whent down from 28.9 to 22.3%, Panasonic goes down from 14.2 to 11.9% How is that possible? Your graph is indecating the opposit!
As you say, we do not know the numbers of sold cameras in every period. When the number of sold cameras in the month Sony was at its peak where at its peak too, Sony sold way more cameras in the total year then the graph may indicate....
Then there is a reason for the peaks in the graph you show, it can be the release of a new camera, it can be a sale for a camera etc. Whaat your graph clearly shows is that Sony was selling more cameras over the total year then any of the other brands...