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Exclusive Pentax Interview at CP Plus 2015
- Thread starter brandrx
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Michael 2012
Forum Enthusiast
Interesting that they do not currently see pixel shifting as a way forward, and would rather concentrate on 'other ways' to improve picture quality - But they did try it out it would seem.
Well that's one speculation knocked on the head.
Thanks for posting Ron,
Regards,
Michael
Well that's one speculation knocked on the head.
Thanks for posting Ron,
Regards,
Michael
Chris Mak
Senior Member
Not much is told in this interview, but that is expected I guess.
What stands out in-between the lines, is how committed and serious Pentax is about their full frame launch. They intend to develop all new lenses, and speed the developing process up as well. This is going to be a bit like the Sony FE launch: a body (or two actually) and a couple of lenses, and then go full speed catching up.
"Thank you for waiting for a long time (for Pentax FF). Be happy looking forward to a very nice body and lenses"
Amen!
What stands out in-between the lines, is how committed and serious Pentax is about their full frame launch. They intend to develop all new lenses, and speed the developing process up as well. This is going to be a bit like the Sony FE launch: a body (or two actually) and a couple of lenses, and then go full speed catching up.
"Thank you for waiting for a long time (for Pentax FF). Be happy looking forward to a very nice body and lenses"
Amen!
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rmalbers
Leading Member
I had a lot of trouble understanding most of this but did he say the Pentax market in Japan is more than half of the total Pentax worldwide market?
falconeyes
Senior Member
i really like the interview.
the two managers really love to eventually have good news to spread. smiles from ear to ear
also, they expressed worry a ff could be too late now and to be glad of the good reception of the news. said that one target is to bring back lost pentaxians.
really, it is clear what is going on here ...
Ricoh eventually gave its go at full throttle. and now that's a given, they don't want to leak even more pentaxians to the competition. which is why they preannounced the thing now.
the two managers really love to eventually have good news to spread. smiles from ear to ear
also, they expressed worry a ff could be too late now and to be glad of the good reception of the news. said that one target is to bring back lost pentaxians.
really, it is clear what is going on here ...
Ricoh eventually gave its go at full throttle. and now that's a given, they don't want to leak even more pentaxians to the competition. which is why they preannounced the thing now.
yes. this is a key factor in pentax's survival and strategy going forward. when folks at dpr dump on the cutesy m&m's colored cameras, they are overlooking pentax's main customer base and what pentax execs think the company needs to do to try to hold onto that base.
falconeyes
Senior Member
I don't think the larger base for Pentax in Japan has anything to do with their products or what Pentax does.
Historically, Pentax had about 6%+ in all markets.
Japanese are just more loyal. Where most Pentaxians outside Japan have already jumped ship, Japanese Pentaxians have not.
There's two bad things in this:
1. It explains in part why the Pentax FF is delayed by about six years: listening too much to the Japanese market, making them think they still do have time.
2. A Japanese Pentaxian, unlike in the West, once he jumps ship, will never look back or come back. And even in Japan, Pentax lost much of its base, in this case, forever.
--
Falk Lumo
Historically, Pentax had about 6%+ in all markets.
Japanese are just more loyal. Where most Pentaxians outside Japan have already jumped ship, Japanese Pentaxians have not.
There's two bad things in this:
1. It explains in part why the Pentax FF is delayed by about six years: listening too much to the Japanese market, making them think they still do have time.
2. A Japanese Pentaxian, unlike in the West, once he jumps ship, will never look back or come back. And even in Japan, Pentax lost much of its base, in this case, forever.
--
Falk Lumo
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Petroglyph
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do you have evidence to support what you're saying?
Zvonimir Tosic
Senior Member
After the devastating tsunami in Japan followed by earthquakes, lots of things changed in Japan. The APS-C market was expected the change towards FF at a slower pace before that.
But after the tsunami, plans and strategies have changed. The need for rebuilt of plants, new investments, new production plans, etc. necessitated that delay should be abandoned. There was no time to go back and start new calculations for amortised costs from the beginning of APS-C.
Instead, the new focus was on larger sensor-size equipment. That is why after the tsunami we had a plethora of new FF cameras coming, but none from Pentax. Pentax was not ready for the jump.
However, that somewhat helped Ricoh bring FF sooner than previously meant, for I suspect we would see a Pentax FF before, say .., 2017.
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Madamina, il catalogo è questo; Delle belle che amò il padron mio; un catalogo egli è che ho fatt'io; Osservate, leggete con me.
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Michael,
Here is the pixel shifting part of the transcript. I got this from the RH Blog.
Question from PentaxForums: "Would it be possible to leverage the SR mechanism to increase the effective resolution of a Pentax DSLR?"
Answer from Pentax: "We have tried to increase the effective pixels with shake reduction, but dataset is big, but image quality is not improved. So, we are now trying to improve the resolution performance, without increase the effective pixels."
Cheers.
Ron
Petroglyph
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Yes, this is clear. And to all who contend Pentax will re-badge Tamron or Tokina lenses, Pentax are saying this has been and will be all new development. I think that is a key take away.
Not so sure about this. They'll have 15 FA & FA* (counting the ones already being made, 9) by the end of 2015. I think they are already at full throttle.
+1
Chris Mak
Senior Member
In a way you are right. Quite a number of Pentax users that have e.g. the FA ltd lenses should be very interested in the body itself. They will not have to invest in new lenses persé, but will nonetheless be catapulted into a whole new level of IQ by purchasing only a body.
Regarding the *new* FF system though: that will nonetheless take a few years at least to be basically completed.
Leandros S
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If there's no override for the crop mode, then it's a no from me.
Thanks for linking to the interview.
The future of the camera industry is certainly dicey. Even with a global population, I am surprised we still have so many OEMS and brands. In this context, looking back at whatever happens, I don't think anyone could fault Ricoh-which has really given this an effort. Strong APS-C lineup and, now, a FF model.
I also think Ricoh had some great ideas with a modular camera system, which I think could have been a way of extending the modern camera interface, but it seems like that concept won't persevere.
The future of the camera industry is certainly dicey. Even with a global population, I am surprised we still have so many OEMS and brands. In this context, looking back at whatever happens, I don't think anyone could fault Ricoh-which has really given this an effort. Strong APS-C lineup and, now, a FF model.
I also think Ricoh had some great ideas with a modular camera system, which I think could have been a way of extending the modern camera interface, but it seems like that concept won't persevere.
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