I wonder if we're seeing some clever stratification of the OM-D line.
I'm wondering if Olympus are going E-M5 -> Landscapes and studio optimised. E-M1 -> wildlife, sport, like the D4/D810 combo.
SPORT? I don't think Olympus is actually trying to attract sport shooters. If they had, they'd build a PROPER pdaf based CAF solution.
The CAF on EM1 is far from attracting sports shooters. and it's not just because it's not a DSLR. The Sony A6000 kicks it hand down despite being half the camera. If Oly wants EM1 to be a sports camera - I would say they should think about (in EM1-II)
- Much improved PDAF based C-AF
- Much faster shooting with C-AF (6.5fps is hardly fast today)
- Much better "viewfinder usability" during continuous shooting
That would make a lot of sense, and would be a persuasive argument for people to own both E-Mx models.
Also - I can hardly see the EM1 trying to compete with D4... the EM1 is clearly a PRO Camera, which meets in terms of build quality and ergonomics other "Pro Level" cameras in the DSLR world like 5DIII, D810, 7DII (if we're looking at crop), etc. It does NOT compete against 1D or D4... even when you add a grip (you can add a grip on D810)
For me - the EM5 is simply the middle range camera. you can't compare it with D810 - it's more of a midrange camera - just look at max shutter (1/4000, REALLY?!?!?!), while the EM1 is a top-of-the-line Pro, rugged camera.
Sure, you can use the EM5 in a studio. it will do the work. but so will the EM1. And for Landscape? I mean - sure you can use it, but the EM1 is much better built to be taken outside for landscape photography. The EM5 is weather sealed, but it's far from having a D810/5DIII build quality to withstand rough terrain, rain, snow, etc.
The way I see it, Olympus are much more focused here:
EM1 - Top of the Line - Equiv to 7DII / 5DIII / D810
EM5 - Enthusiast Camera - Equiv to 6D / 70D / D600 / D7100 (maybe.. cause D7100 is kinda in between 70D and 7DII) - Although the 1/4000 shutter is kinda unacceptable in this category. Comparing it to mirrorless, the EM5 also fits the upcoming A7000, and to some degree even the XT1.
EM10 - Entry Level Camera - Equiv to APS-C "higher" entrylevel models like D5300, 700D, A6000, etc.