Rumour > New Canon DSLR for ~$799

tripod · Jun 30, 2003

I was told by my local specialist camera store that I should hold off updating to a DSLR for a few months...

He was at a Canon trade night (invited guest event) last week and was told that a new DSLR would be announced and released in the next few months priced at $1500 Australian (about $800 USD).

This was verified by 2 other staff members in his shop.

I was in the store to buy a camera... so I find it difficult to understand why he would tell me this if it wasn't true.

Anyone else heard anything about this?

Tripod > Melbourne > Australia

Matteo Barducci · Jun 30, 2003

tripod said:
Anyone else heard anything about this?

I can give confirmation about that... I talekd with a person VERY informed about new Canon releases and he gave me the same news.

---

---> Matteo

JJGP · Jun 30, 2003

3D & updated 1D?
Jules

tripod said:
I was told by my local specialist camera store that I should hold
off updating to a DSLR for a few months...

He was at a Canon trade night (invited guest event) last week and
was told that a new DSLR would be announced and released in the
next few months priced at $1500 Australian (about $800 USD).

This was verified by 2 other staff members in his shop.

I was in the store to buy a camera... so I find it difficult to
understand why he would tell me this if it wasn't true.

Anyone else heard anything about this?

Tripod > Melbourne > Australia

Leon Wittwer · Jun 30, 2003

Even if true, the new DSLR probably won't have the feature set of the 10D. Canon probably would not significantly undermine 10D sales at the $1500 USD price point until these sales begin to lag. Leon

tripod said:
I was told by my local specialist camera store that I should hold
off updating to a DSLR for a few months...

He was at a Canon trade night (invited guest event) last week and
was told that a new DSLR would be announced and released in the
next few months priced at $1500 Australian (about $800 USD).

This was verified by 2 other staff members in his shop.

I was in the store to buy a camera... so I find it difficult to
understand why he would tell me this if it wasn't true.

Anyone else heard anything about this?

Tripod > Melbourne > Australia

Petteri Sulonen · Jun 30, 2003

Leon Wittwer said:
Even if true, the new DSLR probably won't have the feature set of
the 10D. Canon probably would not significantly undermine 10D
sales at the $1500 USD price point until these sales begin to lag.

That's for sure.

The 10D is much like the EOS-30/Elan-7 -- an advanced-amateur/semi-professional camera. There's plenty of room for a "consumer DSLR" beneath it: along the lines of a "Rebel-D" -- lighter built, smaller, with a smaller feature set. Even, possibly, a smaller sensor. I'm sure we'll see one eventually... as to when is anybody's guess.

Petteri
--
Portfolio: [ http://www.seittipaja.fi/index/ ]
Photo lessons: [ http://www.seittipaja.fi/lessons/ ]

Petteri Sulonen · Jun 30, 2003

JJGP said:
3D & updated 1D?

Since both would be above the 10D and way above the "Rebel-D," why would the introduction of an inexpensive DSLR have any effect one way or the other?

It could actually make a lot of sense to introduce them in this order. The 10D first gets the money of both those who would settle for the Rebel-D, and those who want something more professional but can't afford the 1D let alone the 1Ds. Introducing the "Rebel-D" and the "3-D" next would get some of the ones who bought 10D's to upgrade, and would get the customers who didn't buy the 10D because of the price.

I know I would've settled for the Rebel-D had it been available... but got suckered into buying the 10D. I'm a pretty happy sucker, though.

Petteri
--
Portfolio: [ http://www.seittipaja.fi/index/ ]
Photo lessons: [ http://www.seittipaja.fi/lessons/ ]

Matt K134792 · Jun 30, 2003

Petteri Sulonen said:
Almost certainly correct....

Petteri Sulonen said:
Leon Wittwer said:

Even if true, the new DSLR probably won't have the feature set of
the 10D. Canon probably would not significantly undermine 10D
sales at the $1500 USD price point until these sales begin to lag.

Click to expand...

That's for sure.

The 10D is much like the EOS-30/Elan-7 -- an
advanced-amateur/semi-professional camera. There's plenty of room
for a "consumer DSLR" beneath it: along the lines of a "Rebel-D" --
lighter built, smaller, with a smaller feature set. Even, possibly,
a smaller sensor. I'm sure we'll see one eventually... as to when
is anybody's guess.

Petteri
--
Portfolio: [ http://www.seittipaja.fi/index/ ]
Photo lessons: [ http://www.seittipaja.fi/lessons/ ]

Almost certainly correct.....advanced-amateur/semi-professional camera
Is that like a " Double decaffeinated half-calf...with a twist of lemon " ??

Petteri Sulonen said:
That's for sure.

Please don't take offense, I just Got a kick out of your double-negative use.
--
Regards....Matt K
' It takes me an hour and 1/2 to watch 60 minutes '

Patrick Martin · Jun 30, 2003

The D60 was still very hard to come by and selling strong when they released the 10D at a much lower price. I recall a whole lot of recent D60 buyers being rather ticked off.

Leon Wittwer said:
Even if true, the new DSLR probably won't have the feature set of
the 10D. Canon probably would not significantly undermine 10D
sales at the $1500 USD price point until these sales begin to lag.
Leon

--
Patrick Martin
http://www.patrickmartin.com

Bryan Biggers · Jun 30, 2003

I don't know,

If Canon could make and sell a camera with the 10D features for $799 that would open up a whole new market for them. Right now, even at $1500, the DSLR market is still on the top end of the demand curve, with prices being too high for the average consumer. If Canon could sell a camera for $799, even if it undercut the 10D, they would do it in a second because it would let them dominate the market, and they could sell boatloads of lenses. Everyone that they lock into a Canon mount lens is a future customer. They would undercut the 10D without a second thought if they could bring the price down like that, even if it made current 10D users "mad". Bryan

Leon Wittwer said:
tripod said:

I was told by my local specialist camera store that I should hold
off updating to a DSLR for a few months...

He was at a Canon trade night (invited guest event) last week and
was told that a new DSLR would be announced and released in the
next few months priced at $1500 Australian (about $800 USD).

This was verified by 2 other staff members in his shop.

I was in the store to buy a camera... so I find it difficult to
understand why he would tell me this if it wasn't true.

Anyone else heard anything about this?

Tripod > Melbourne > Australia

Click to expand...

Alashi · Jun 30, 2003

Makes sense to capture consumers at all levels of the marketplace. Gives people upgrade paths for their digital pursuits, and those needing backup cameras a cheaper alternative. After all, the world is going digital, so having your entire line digital is a good idea and it will not sabotage sales anymore than having the various strata of film cameras in their lineup. Did the Rebel destroy sales of the EOS3?

If this is true, Canon is making some very smart moves.

Alashi

tripod said:
I was told by my local specialist camera store that I should hold
off updating to a DSLR for a few months...

He was at a Canon trade night (invited guest event) last week and
was told that a new DSLR would be announced and released in the
next few months priced at $1500 Australian (about $800 USD).

This was verified by 2 other staff members in his shop.

I was in the store to buy a camera... so I find it difficult to
understand why he would tell me this if it wasn't true.

Anyone else heard anything about this?

Tripod > Melbourne > Australia

Petteri Sulonen · Jun 30, 2003

Bryan Biggers said:
I don't know,
If Canon could make and sell a camera with the 10D features for
$799 that would open up a whole new market for them. Right now,
even at $1500, the DSLR market is still on the top end of the
demand curve, with prices being too high for the average consumer.

...they're still selling more than they can manufacture, and they're the pretty much unquestioned price/performance leaders as it is.

Bryan Biggers said:
If Canon could sell a camera for $799, even if it undercut the 10D,
they would do it in a second because it would let them dominate the
market, and they could sell boatloads of lenses. Everyone that
they lock into a Canon mount lens is a future customer. They would
undercut the 10D without a second thought if they could bring the
price down like that, even if it made current 10D users "mad". Bryan

I've no doubt they will eventually release something better and cheaper than the 10D... but not yet. It'll be at least a year, maybe two.

Petteri
--
Portfolio: [ http://www.seittipaja.fi/index/ ]
Pontification: [ http://www.seittipaja.fi/ ]

tripod · Jun 30, 2003

I agree... it would be a very smart move.

If look at the current product positioning and feature sets of Canon, Sony and Nikon (without getting into a "mine's better than yours" argument), the V1, 5400 and G5 are all hitting the same user market. Sony especially, are heavily investing to capture some of this enthusiast sector with their new offering.

If you look above these and below the professional DSLRs, at the prosumer space, Sony have the 717 (and their next 8MP upgrade expected later this year) while Nikon have the 5700 (and it's upgrade also expected later this year). These new releases will leave the G5 in their wake, and Canon with no direct competing products in one of the more profitable markets.

So to me it makes a lot of sense that Canon would look to release an entry level DSLR at a price possibly lower than Sony and Nikon's expected new products. A great opportunity for them to make a huge impact and secure significant market ownership. And an even better opportunity for those of us who are about to venture into the world of DSLR.

Or then again, maybe I had too many coffees tonight....

Tripod > Melbourne > Australia

Petteri Sulonen · Jun 30, 2003

tripod wrote:
[snip]

tripod said:
So to me it makes a lot of sense that Canon would look to release
an entry level DSLR at a price possibly lower than Sony and Nikon's
expected new products. A great opportunity for them to make a huge
impact and secure significant market ownership. And an even better
opportunity for those of us who are about to venture into the world
of DSLR.

Still looking at it from Canon's POV... I wouldn't be surprised if they sold DSLR bodies at zero-margin, only to sell their glass. The cameras are so merciless that your common-or-garden 28-90 just won't cut it. Distribute Canon DSLR's to enough people, and they'll be merrily spending their hard-earned on "L" glass... or at least stuff like the 28-135IS.

Petteri
--
Portfolio: [ http://www.seittipaja.fi/index/ ]
Pontification: [ http://www.seittipaja.fi/ ]

Richard Briscoe · Jun 30, 2003

Petteri Sulonen said:
Bryan Biggers said:

I don't know,
If Canon could make and sell a camera with the 10D features for
$799 that would open up a whole new market for them. Right now,
even at $1500, the DSLR market is still on the top end of the
demand curve, with prices being too high for the average consumer.

Click to expand...

...they're still selling more than they can manufacture, and
they're the pretty much unquestioned price/performance leaders as
it is.

Petteri Sulonen said:

If Canon could sell a camera for $799, even if it undercut the 10D,
they would do it in a second because it would let them dominate the
market, and they could sell boatloads of lenses. Everyone that
they lock into a Canon mount lens is a future customer. They would
undercut the 10D without a second thought if they could bring the
price down like that, even if it made current 10D users "mad". Bryan

Click to expand...

I've no doubt they will eventually release something better and
cheaper than the 10D... but not yet. It'll be at least a year,
maybe two.

Petteri
--
Portfolio: [ http://www.seittipaja.fi/index/ ]
Pontification: [ http://www.seittipaja.fi/ ]

Supposedly one of the reasons that Canon replaced the D 60 was that they were having production problems (getting it out in sufficient numbers) and that the newer/better/cheaper equation was presumed to be understood by the professional market. I have not seen actual sales numbers, but would imagine that 10 D sales have been quite good. One user I know who had purchased the D30, D60, and now 10D is simply pleased with the improvements which he can utilize in his business.

The consumer market is undoubtely more price sensitive. Getting under $1,000 for the body is a milestone event. If Canon were to "replace" the 10D with an $800 body my question would be "what do they have planned to replace the 10D price point? Perhaps something based on a new 8 MP sensor? Canon seems to be committed to staying out in front in the development process. A year, maybe two, is a very long time in this market. I would expect something sooner rather than later.

digital_ray_of_light · Jun 30, 2003

On one hand, according to the Nikkei BW report, Canon is making 30k a month and cannot keep up with demand. So they would probably find a way to increase supply first, and then think about rolling about a replacement. Unless the replacement is rolling out of a different facility.

On the other hand, the Pentax *ist Delayist is going to come out this fall [allegedly] and priced under the 10D. Releasing a "digital rebel" would sandwich the Pentax (and any other current/future camera in that range) between the "digital rebel" and the 10D.

Bryan Biggers said:
Leon Wittwer said:

tripod said:

I was told by my local specialist camera store that I should hold
off updating to a DSLR for a few months...

He was at a Canon trade night (invited guest event) last week and
was told that a new DSLR would be announced and released in the
next few months priced at $1500 Australian (about $800 USD).

This was verified by 2 other staff members in his shop.

I was in the store to buy a camera... so I find it difficult to
understand why he would tell me this if it wasn't true.

Anyone else heard anything about this?

Tripod > Melbourne > Australia

Click to expand...

Click to expand...

--

graham W. · Jun 30, 2003

Petteri Sulonen said:
Still looking at it from Canon's POV... I wouldn't be surprised if
they sold DSLR bodies at zero-margin, only to sell their glass. The
cameras are so merciless that your common-or-garden 28-90 just
won't cut it. Distribute Canon DSLR's to enough people, and they'll
be merrily spending their hard-earned on "L" glass... or at least
stuff like the 28-135IS.

Petteri
--
Portfolio: [ http://www.seittipaja.fi/index/ ]
Pontification: [ http://www.seittipaja.fi/ ]

Seems like a repeat of the late 1970's when my Dad my girlfriends (now wife) Dad and thousands like them rushed out to buy Canon ae1's OM1's Pentaxes etc, all with a 50mm 1.8 lens maybe a wide angle and a zoom.They were both totally out of their depth, but the hand me downs were usefull when they bought what they really needed a rangefinder!

Regards Graham

MarkS132409 · Jun 30, 2003

Now what's to stop Canon bringing out a new consumer-grade lens optimised to the sensor of this DSLR? If its the same size sensor as the 10D then real focal length 22-87 would give a 35mm equivalent of 35-140mm.

MarkS

Miguel Barroso · Jun 30, 2003

How about something of a hybrid between the top prosummer Digicams (like the 7Hi and 5700) and the actual DSLR?

Imagine, a 10D, with no reflex system(saves lots of $$), with a EVF and realtime LCD view... Maybe?? Who Knows... that would be quite fun to see.

Imagine something like the Minolta 7Hi, but with interchangeble lenses???

How about that?

--
Miguel Barroso
(still trying to figure out wich camera to buy!)

valjean · Jun 30, 2003

Miguel Barroso said:
How about something of a hybrid between the top prosummer Digicams
(like the 7Hi and 5700) and the actual DSLR?

Imagine, a 10D, with no reflex system(saves lots of $$), with a EVF
and realtime LCD view... Maybe?? Who Knows... that would be quite
fun to see.

Imagine something like the Minolta 7Hi, but with interchangeble
lenses???

Sounds an awful lot like a 4/3 rds system but with better lenses and a greater upgrade path. If this is true and if it comes in a year, how exciting will that be? There would be no point to the "cheaper" 4/3 rds system.

Ben

xx573V3xx · Jun 30, 2003

for technical reasons, all the CCD/CMOS chips in the size needed to make a DSLR a DSLR and worth the money, do not allow live readout, that is why you dont see live preview LCDs on them, and also why an EVF would not currently be possible, or at least not plausible

--
Steve
http://www.pbase.com/xx573v3xx

Rumour > New Canon DSLR for ~$799

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