Hi Kerry,
Thanks for your reply.
I believe that's an interesting thing about gear, and should be a nice discussion, even for another thread.
But yes... unfortunatelly, it does happen... at least in the fashion photography market, which I can tell because I have "on the field" experience.
That particular market is a bit rotten, in a way that everything that helps status, is a must for the photographer.
I've personally seen a renowned photographer (at least in my area) have tons of work, just because he was well known, and had a big studio with lots of gear.
That particular photographer was not the most dedicated, passionate, nor the most skilled, but he experienced at least 10 years at the top of the market just because of a large studio + lots of gear + strong connections.
That's just about it. Nothing about skills, and all about "gear" + the right connections.
I can't personally tell about other areas of photography, but I guess if you're a freelancer sports shooter, and shows up with the biggest tele in the town, you're surely ahead of some competition.
Scratch that. I can't tell for others.
But at least for the fashion market, I can honestly say that everything that increases status (big cameras, big lenses), is a must.
That Phase One serves the purpose of "making a statement".
If photographer A shoots only 35mm, and B shoots 35mm + DMF, as long as B knows how to shoot and advertise himself, that DMF gear will get him the lead, in a status oriented market.
One important note:
I'm sure sooner or later, the argument will pop up: "hey! But Joe McNally can shoot a D90 and still have the largest clients!".
Sure
But he's Joe McNally. I bet he can make the client trust him using just his Iphone
But... consider one is not Joe McNally nor Steve McCurry. One is just some guy running his photo business in the town.
And the client is watching while you work, and thinking "hmmm... drop the ball, and next time I'll hire your competitor!!"
If that is the case, I'd personally bring the circus along, just in case
The biggest lenses, flashes, cameras, tripods, everything. Just to make an statement: "sir, you hired the right guy. Don't worry".
Then the famous question is raised: but isn't your skills, or portfolio that counts?
Yes and no.
I've personally seen clients in the fashion market hiring the guy that had the most gear, not the best portfolio.
Kerry, allow me to tell just one last tale?
Two years ago, my assistant left me and right away got employed by my town's largest advertising agency.
She convinced the agency's folks to take a look at my portfolio, and so they invited me for a little chat.
Ok, everything went well, and just 2 weeks later they called me saying I would shoot a very large company's fashion catalog.
Everyone was extremelly afraid, because I'm just a small fish, and the agency was betting on me.
They didn't knew me that well.
Ok, they were betting? Yes.
But at the same time they were so afraid of me scr#wing things up, that an agency guy called and said:
"Marcio, you're gonna do it right. Don't scr#w it, man. If you let us down, you'll never, ever work for us again, ok? Don't scr#w it. I'm dead serious!"
He was such a d#ck, and continued to be an @ss till the very day scheduled for shooting the catalog.
On that day, the first thing I did was to unload the car, and make all my gear visible.
I brought tons of gear: tripods, flashes, every lens and camera body I had.
When I grabbed my Phase One out of the backpack, the marketing guy even mentioned: "now, THAT's a camera, huh?!"
Seeing all my stuff, that agency's "lovely" (coff coff) guy suddenly started to be nice with me, just like magic.
I guess, the power of gear, right?
In case you wanna see that day's behind the scenes, here it is:
B.g.o Company - Winter 2013:
So, I defend the theory that gear matters, because I've personally seen it happening first hand.
Marcio Napoli
www.marcionapoli.com