Both, really. Cost may not allow that, but those two focal length ranges are very popular among landscape shooters - and they are very useful indeed.
But hold on, you may be in luck. Sony also offers the FE 28-70mm f/3.5-5.6 OSS - billed as the cheaper Alpha 7's kit lens but still sold for $500, which is less than half the price of the FE 24-70mm f/4 OSS. I went over to DxOMark.com and opened up a comparison between those two on an Alpha 7R, and found something pretty interesting:
At 70mm @ f/8, center sharpness is pretty much equal, but the corners are quite a lot sharper on the $700-cheaper lens.
Oddly enough, the 24-70 appears to sharpen up nicely at f/11. I'm starting to suspect that something went wrong in their testing, as it's not as sharp at f/8 as it is at f/5.6 and f/11. Pretty weird, not typical at all.
The 28-70 isn't as sharp at f/11, and stopping down all the way to a whopping-for-standard-zoom f/36 is borderline useless - you get deeper depth of field, but everything that's in the depth of field will actually look out of focus. That's an exaggeration, but still, such a narrow aperture should be avoided.
At 50mm differences are rather minor - both lenses perform admirably well, as far as sharpness goes, at both f/8 and f/11.
Both lenses aren't great with distortion at the wide end, but that's overlapping with the 16-35. At longer focal lengths, both have pincushion distortion - more so on the more expensive 24-70 than on the $500 28-70.
You get the overall tone here. You can go to that comparison and see for yourself: The 24-70 is worse in some respects, sometimes better, but never is it $700 better in my opinion. Get yourself both a 16-35mm f/4 ($1350) and a 28-70mm f/3.5-5.6 ($500) instead of debating between the 16-35 and the 24-70mm f/4 ($1200).