DugT
Senior Member
Or is it just me?
I had a lot of respect for Canon but that advertising fiasco was deflating.
I had a lot of respect for Canon but that advertising fiasco was deflating.
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Did the Canon "Impossible" Hoax drain the life out this forum?
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Lemming51
Forum Pro
I'm shocked, SHOCKED that "Impossible" was just a promotional gimmick. 
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Unapologetic Canon Apologist
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Unapologetic Canon Apologist
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Such a great scene. "Here are your winnings, sir!" And that hilarious moment so soon after one of the most moving and dramatic scenes in the history of cinema.I'm shocked, SHOCKED that "Impossible" was just a promotional gimmick.
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Unapologetic Canon Apologist
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Avobanana
Forum Enthusiast
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They just top my already impossibly low expectation of them with this....fecal matter.
I can make jokes of it but what they are doing is already a big joke in itself.
I mean: EOS M2 in Japan, white Rebel, limited edition Stella Mccarthay bag, celebration of XX anniversary, celebration of XX million lenses, celebration of XX cameras, "we are very serious in mirrorless from the beginning", "Our sensors are the best"...now this massive marketing campaign for another no-substance marketing campaign.
I am starting to feel ashamed of using Canon.
If you feel the same, I recommend this:
I can make jokes of it but what they are doing is already a big joke in itself.
I mean: EOS M2 in Japan, white Rebel, limited edition Stella Mccarthay bag, celebration of XX anniversary, celebration of XX million lenses, celebration of XX cameras, "we are very serious in mirrorless from the beginning", "Our sensors are the best"...now this massive marketing campaign for another no-substance marketing campaign.
I am starting to feel ashamed of using Canon.
If you feel the same, I recommend this:
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www.amazon.com
DugT
Senior Member
Your black tape to camouflage canon cameras is easier than my idea. I was considering wearing a paper bag over my head.
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dt
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joger
Veteran Member
me too - one guy at canon rumors had it right when he commented that it might be just a white 5D III
Well it is even less than that.
When Nikon had no FF DSLR I was feeling the pain of the Nikon guys as if it were mine - looking at Scott Kelby_s enthusiasm about the (IMHO rather mediocre) 7D II, I am feeing even more distracted by the Canon marketing hype.
But this marketing campaign is clearly indicating that Canon has nothing to show mid term.
Yes - sports and action photographers can do amazing stuff but all others are left behind in terms of quality compared to the very strong competition.
The marketing mill is working and trying to compensate for the lack of innovation.
It is really interesting to see the "old school" approach in Scott's video neglecting what the state of the art is.
Some of his comments:
1.) WiFi is not needed in modern DSLRs
Well - I totally disagree - I have no wish to carry a card reader or the right cable (if a cable works for my tablet at all) to see my images - my interpretation is that Canon does not have the expertise to include WiFi in a metal body - and they don't want to build that expertise :-(
2.) High ISO is the most important feature
Well - for some it is but for others a better ISO 100 performance would be great - when you look at DXOmark it is clearly visible that the ISO 100 performance has not improved at Canon over the past decade
3.) Sony and Nikon crop DSLRs are crap
Well - I don't see it that way
All this marketing buzz don't really help to build a reputation for a leading edge company.
I am sure Canon is working on something - yet I feel it is not what I'd like them to work on. It is not about me but when I read a lot of comments here - I get the feeling others see it the same way.
Canon has become a leading edge lens manufacturer - so far so good - but the lack of excellent sensors with high DR and high resolution overcompensates together with the lenses to a good enough result.
The other contenders have a worse lens lineup - true - but the excellent other features get them at least on par or even beyond what Canon offers.
It is time for a high res high DR FF and crop sensor from Canon - what ashamed they just seem to do marketing right now.
biza43
Forum Pro
It's a fiasco only for the gear headed... people are very good at imagining things and raising expectations, but it was clear that this was just an add campaign. It turns out that the new microsite features work and images that aim to inspire people to boost their creativity and imagination.
I get much more inspired by seeing good images from others, than from waiting on a new camera or lens...
People that keep bashing Canon for not being innovative, or lagging behind brand A or B, are just missing the point... honestly, are people really limited on their creativity or imagination when using Canon cameras and lenses? If the answer is "yes", then I think the limitations lie with you, not the gear...
I get much more inspired by seeing good images from others, than from waiting on a new camera or lens...
People that keep bashing Canon for not being innovative, or lagging behind brand A or B, are just missing the point... honestly, are people really limited on their creativity or imagination when using Canon cameras and lenses? If the answer is "yes", then I think the limitations lie with you, not the gear...
aftab
Forum Pro
I am not sure why you would call it a hoax. Canon didn't promise anyone in that ad that they were going to give us a new camera and then backtracked. This is the beginning of a campaign which will go on for at least some years, we haven't seen the end of it yet. You can say that it messed up with count down clock, but calling it a hoax is a stretch to say the least.
I actually quite like the idea of using story telling as a campaign and motivational tool. If you are not already aware, a quick internet search will give you an idea of the power of story telling. Here is a short one:
http://www.dragonflyeffect.com/blog/the-power-of-storytelling/
At the heart of photography, especially sharing photographs, lies story telling. If we put up a picture on flickr or facebook there is a story to tell, either in the content or in the circumstances behind the shot or both. Often these stories are not too obvious. Canon wants to encourage all its users to tell the story in or behind the picture. This can be very powerful and inspiring. Obviously Canon wants to benefit from it. But inspiration to those who tell the stories and to those who listen to them can be enormous and beyond our imagination. I am not even talking about practical help one might get from interaction with pros. We don't know yet if this is going to be successful though. But I must say it is a brave move on Canon's part. They probably will spend millions for it.
I don't buy that Canon is doing it because they lack innovation or their cameras are weak. I don't think DR or DXO affect Canon in any way. Their all major releases in last few years outsold competition. And their latest release 7DII doesn't even have a competition, it will sell truck loads. Their only weakness at this point is the absence of a higher MP camera.
I wish Canon succeeds in their campaign. If they do, it will inspire many, change many lives in addition to benefiting Canon.
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Rick Knepper
Forum Pro
Canon has been lagging way behind in at least several key categories related to gear (well... categories that mean something to me - maybe there are more categories). What do you expect?
DPR has provided multiple forums for the discussion of photography & "creativity" in general. Of course, you might have to rub elbows with Nikon shooters and lowly m43 shooters. Self-examine why you come here instead of going there. Hint: it's still all about the gear.
DPR has provided multiple forums for the discussion of photography & "creativity" in general. Of course, you might have to rub elbows with Nikon shooters and lowly m43 shooters. Self-examine why you come here instead of going there. Hint: it's still all about the gear.
PhotoKhan
Forum Pro
Hmmm...maybe I must revisit what I am then...
Curious that you didn't make the call it was going to be a non-major-gear related event before the unveil. I did.
Don't know about you...myself, I don't need a brand site (that is bound to relay brand-produced material only) to inspire me. I do it daily, by checking on know and unknown photographers, their amazing work and their explicit or implicit messages.
Why wouldn't you?...Even full-fledged, hardcore gearheads never claim that their perpetual wait for "the next big thing" is a vector of inspiration.
I apologize for my photographic limitations but, while feeling no desire to "bash" anything (...how comfortable to use out-of-the-can Internet neologisms...) I'm also not the type of consumer drone that can't recognize the irony and sheer surreal-comicality of a brand that has a current week position in what comes to innovation being brazen enough to actually come up with a verbose grand-rhetorical campaign on how their "Vison" (...and only theirs, mind you...) tackles "Impossible", (...with a pseudo-trendy lack of the "The", no less).
As well-informed, intelligent and reasoning photographer-consumers, we have two options to deal with a campaign that arrogant-offensively claims: "This message goes out to fear, doubt, logic and reason. We don't see what you see. At Canon, we see Impossible." after 2 years of mostly Powershot-type-of-meh! output.
We can either go "Really!?!!?" or "Look at the pretty lights...they are so beautiful..."
I know what I feel and, judging from the inputs of non-gearhead users of DPR whom I most respect both for their photography and their articulate contributions, I am not alone.
PK
Yes - it's a photography gear forum.
And that's precisely why posts like Pauls' are valuable.
Because the gear is all pointless if it's purpose is trivialised.
I think there are only a few here who don't get this. But some of them certainly are vocal!
Thank you Paul for the perspective.
And that's precisely why posts like Pauls' are valuable.
Because the gear is all pointless if it's purpose is trivialised.
I think there are only a few here who don't get this. But some of them certainly are vocal!
Thank you Paul for the perspective.
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Oh - come on! You can't be serious!
Bright Angel
Veteran Member
I didn't notice anything about any "advertising fiasco".
I was either taking or processing photos. It's so annoying when that happens isn't it ?
From now on, I'll put trivial things before the important.
Thanks.
I was either taking or processing photos. It's so annoying when that happens isn't it ?
From now on, I'll put trivial things before the important.
Thanks.
Lucky no one saw you using a Canon camera! Imagine what they would have thought of you! LOL! ;-)
(until they saw your work, that is!)
PhotoKhan
Forum Pro
Yes, I am.
I wrote "mostly". Surely you noticed?
Dual Pixel CMOS AF technology is commendable and truly innovative but hardly tackling "impossible", especially when drowned in a sea of 25+ Powershot-type of offers.
In Portuguese we have a saying "Uma andorinha não faz a Primavera". Loosely translated, it means: "Seeing a Swallow does not mean Spring has arrived".
PK
(The 200-400 is also truly innovative but, for the price, they might as well have built a car)
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Do you also have a saying that goes something like .. "If you haven't seen a Swallow by May then Spring is not coming" ?? ;-)
PhotoKhan
Forum Pro
I also wrote "...a brand that has a current week position in what comes to innovation...".
I feel your eagerness to passively-contradict what I wrote is making you miss what I actually wrote.
PK
I think I understood what you were getting at reasonably well PK.
But my apologies if you feel I'm simply 'rushing' to contradict you. That was not my intention.
Could you tell me what, say, Nikon have done, apart from using EXMOR technology column-parallel ADC's and smaller pixels, that would put them in a much stronger position wrt innovation?
Or is it just the fact that Canon don't currently use this construction that means they are in a "week" (sic) position?
I'm not saying you are wrong, I just don't agree with the magnitude inherent in your post.
And I've seen your work so, whatever cameras you do use, along with your skill and eye, are doing a fantastic job, whatever technology they utilise.
I recently went back and read some posts from when past cameras were released. The same bemoaning the demise of Canon.I think I understood what you were getting at reasonably well PK.
But my apologies if you feel I'm simply 'rushing' to contradict you. That was not my intention.
Could you tell me what, say, Nikon have done, apart from using EXMOR technology column-parallel ADC's and smaller pixels, that would put them in a much stronger position wrt innovation?
Or is it just the fact that Canon don't currently use this construction that means they are in a "week" (sic) position?
I'm not saying you are wrong, I just don't agree with the magnitude inherent in your post.
And I've seen your work so, whatever cameras you do use, along with your skill and eye, are doing a fantastic job, whatever technology they utilise.
Yet when those cameras actually get in peoples hands and they start shooting in the real world, Canon just keeps looking better and better.
It is almost like the Canon detractors shoot themselves in the foot. They set the expectations so low, that when people actually use the cameras they are floored by how well they perform.
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