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Canon see impossible

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rwbaron said:
PhotoKhan said:
Dave Luttmann said:
We already know Canon users don't need more rez or DR....cuz they keep saying so right here in the forums.
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This is fallacious, to say the least.

I have never read anyone here (...at least not anyone worth reading...) stating that.

What has been said countless times and mainly in reply to "activists" like Mikael Risedal, is that those shortcomings are not an impediment for superior photography, as recurrently proven by great photographers - from any photography genre - that use the current crop of Canon offers equipped with that frantically-claimed sub-technology.
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The xD forum is more reasonable in this respect but check out the xxD forum and you'll find a very vocal group that believes no one needs more DR than ay current Canon camera provides including the original 7D and 5D3.

Bob
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technic said:
Timbukto said:
I agree that is what is interesting about this teaser more than previous ones is that it has a lot of visionary statements...akin to Apple's 1984 commercial. Not only is it visionary it does it in a very confrontational manner...
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visionary 1984 Apple commercial, in the sense that they already knew that in 30 years Apple would be Big Brother on steroids?
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LOL...That 1984 commercial plays a bit different now, does it not?

One thing must be said about Apple. Their bean counters are top notch, in what relates to stock buybacks to control the stock price.

Every other stock takes a hit every time someone drops the ball. Not AAPL.

It goes through private data leakage scandals and new phones that bend as unfazed as an aircraft carrier through Beufort 10 weather.

Congratulations to the accountants at the helm and the investors who rode the stock up until now. My deepest sympathies for those left out hanging when the borrowed money faucet closes and the stock enters normal behavior.

PK
 
Timbukto said:
PhotoKhan said:
If it really was for something radically different, important and innovative, this would be a worldwide campaign, not a national one.

The last time something like this was done in a restricted market (Japan) it was for a white Kiss.

If this (local teaser/minor offer) turns out to be the case, then it was a bad move.

When companies allow marketing "cleverness" to trump over weighted, serious approaches things always go awry.

Canon is a main-stream, "pachydermic" and sub-innovative. It does not have to be so, but it tends to because it is a market leader with decades used to establish a position.

For companies like these, ground-breaking, innovative approaches are not their forte. They much more prefer to keep their eyes open and rapidly move into acquiring small, agile companies that come up with effective radically different proposals (....or just buy their revolutionary solutions...) than they are prone to nurture and incentivize development teams to have it done in-house.

This is a positive trait for their well-being, success and even survival but can be perceived as negative, when transmitted over a communicational vector.

Allowing some smart-ass creative to actually underline this corporate characteristic with a copy like this one is ill-advised, to say the least.

When tomorrow comes and, most probably, something minor pops along all that will be left standing is that a lot of consumers/costumers will have had a "heads-up"/reality check into how sub-revolutionary Canon actually is.

PK
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Definitely a cryptic message, but two things seem reasonably clear:

1) The message seems to be aimed at folks (like me) who have criticized Canon for lack of innovation; and

2) Canon seems to be promising the seemingly "impossible."

So Canon have set a pretty high bar for themselves. Tomorrow we'll see what they actually deliver.
 
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PhotoKhan said:
technic said:
Timbukto said:
I agree that is what is interesting about this teaser more than previous ones is that it has a lot of visionary statements...akin to Apple's 1984 commercial. Not only is it visionary it does it in a very confrontational manner...
Click to expand...
visionary 1984 Apple commercial, in the sense that they already knew that in 30 years Apple would be Big Brother on steroids?
Click to expand...
LOL...That 1984 commercial plays a bit different now, does it not?

One thing must be said about Apple. Their bean counters are top notch, in what relates to stock buybacks to control the stock price.

Every other stock takes a hit every time someone drops the ball. Not AAPL.
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Not so much the beancounters as their cosy relation with some of the biggest central banks, AAPL is one of their favorite 'investment' (market goosing) vehicles. Just another brick in the Brave New World wall of 2014, together with an unlimited supply of iDrones. Can't loose as long as the banksters are running the world and an endless stream (or maybe I should say high pressure hosepipe) of free money going to Cupertino.
 
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I agree that is one dumb ploy. It appears to be resetting the clock every 20 hours.

Then again I can't see whatever it is that Canon is seeing, so maybe the impossible already appeared.
 
Probably sold their dslr division to Nikon.....
 
I just checked if there is any hint on the Canon Usa Website to this teaser and I couldn't find one,

so how did you find it ?
 
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... and related only to the US. So who is the readership of the NYT? Someone here? Someone who is seeking for a high res and high MP camera? Or a new super wide angle lens (4/11-24mm)? Or the long awaited 100-400II? I would like to have this all, but this teaser seems to go to somewhere else ...

The issue with this teaser is: the world is global ;-) You can't set up such a teaser without generating a lot of disapointment. Canon should know this.


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www.freude-am-licht.de
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That is one ugly ad. If they were indeed imitating Apple, they should have tried a little harder.

The "think different" campaign basically had only those 2 words in a carefully chosen font against a black background. Stark. Austere.

Not this jumble of word-vomit that Canon spewed across the page.
 
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