An appeal to Fuji : please fix the video on the X series

Paul JM

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Interesting to see the last year of sales figures for mirror less cameras around the world. They certainly have not garnered the sales that they should, or that they deserve. So the manufacturers need to start asking the question of 'why'

I have used SLR cameras now for more than 30 years. I was quick to uptake dSLR in 2003, and have held a series of Canon dSLRs since then. 4 or 5 years back, I bought a lumix GF1 as a travel camera. I loved it, but it was clearly not the full package. Since then, I bought the OMD. Great camera, but for all its strengths, it is still a tiny sensor, with impact on DOF and high iso quality

Then came the XE1. I bought in. I love it, for stills it is fantastic. But as a carry everywhere/travel camera, it just does not cut it with video. Many here will argue that they dont care about video, but clearly many people do, and if the X series is to shift people away from dSLR, and to capture their hearts, it needs to include at least one model that 'does it all'.

The video on the XE1 (and I am told it is not better on the newer models) is wretched. Little in the way of control, and more than anything a really poor compression codec. Captures too little data, and is visibly worse than the video from other compact cameras.

So why is this a problem ? In 2014, many people want a single unit they can take away for a weekend, trip, carry with them, that will deal with all that is required. My Canon 5d mk2 did this, fantastic still and video quality. I have dragged it all over the world, and deep underwater. Even the OMD makes a better fist of being an all round camera than the X series. At least if I am carrying my OMD with me, I can use the (excellent) MFT lenses on my Blackmagic PCC if top end video is required. But no such luxury with the X series. The lenses are for, well, just the x series. And the x series video stinks.

So, those who shoot still only can argue all they like against worrying about video. But the reality is that these cameras are not selling in the numbers that are required to sustain them long term. And hence investment currently in the x series lenses is fraught with danger, as I see it. I have even reach the potentially heart breaking point of dumping the x series gear, and investing in the Sony series. At least they pay due deference to the requirements of (many many) photographers to capture high quality video that will stand up to post.

Fixing the video capture on the x series is no longer part of a 'wish list'. It may well be essential to the series' survival.
 
But the reality is that these cameras are not selling in the numbers that are required to sustain them long term...
Where did you get this info? I'm not saying it's true or not, just that only Fuji knows how well these cameras are selling and wether or not they're meeting their numbers. Fuji recently announced that the XT1 pre-orders were double what they anticipated, so perhaps they are selling well enough.
 
But the reality is that these cameras are not selling in the numbers that are required to sustain them long term...
Where did you get this info? I'm not saying it's true or not, just that only Fuji knows how well these cameras are selling and wether or not they're meeting their numbers. Fuji recently announced that the XT1 pre-orders were double what they anticipated, so perhaps they are selling well enough.
Any number of articles in amateur photographer and other sources indicating that the sales of csc's have been good in japan, but dreadful elsewhere.
There has been some improvement in the uk in the last few months but overall the sales impact of csc's outside oh japan has been very disappointing.
 
I recommend you send feedback right the Fuji too. Cannot harm to make your voice heard, in case you haven't done so already.

Personally, video isn't really important to me, the couple fun videos I snapped I all captured with my iPhone and that's enough video for me.

I don't mind video functions in the camera as long as they stay out of my way when I want to shoot stills.

On the other hand I'm not sure if the initial thought from Fuji was to make a great video camera. To me it looks like they decided to focus really on the stills capabilities.
 
Any number of articles in amateur photographer and other sources indicating that the sales of csc's have been good in japan, but dreadful elsewhere.
There has been some improvement in the uk in the last few months but overall the sales impact of csc's outside oh japan has been very disappointing.
I agree with you that it would be great if Fuji would offer better video quality.

And I agree that mirrorless sales as a whole (all brands) are not as good as the industry thought they would be. I've read the articles.

But imo your first post came across to me as if the mirrorless industry was suffering because of Fuji's subpar video quality. And that's not true. Or at least I don't think that is the reason. I feel you probably didn't mean it that way?
 
I agree there is no excuse for not having decent quality video capability in 2014 on such a relatively expensive body (a6000 half price almost). Not asking for class leading video but get with it Fuji.

I am not that interested in video personally but would like to have the option. 95% of the time I shoot stills only.
 
Any number of articles in amateur photographer and other sources indicating that the sales of csc's have been good in japan, but dreadful elsewhere.
There has been some improvement in the uk in the last few months but overall the sales impact of csc's outside oh japan has been very disappointing.
I agree with you that it would be great if Fuji would offer better video quality.

And I agree that mirrorless sales as a whole (all brands) are not as good as the industry thought they would be. I've read the articles.

But imo your first post came across to me as if the mirrorless industry was suffering because of Fuji's subpar video quality. And that's not true. Or at least I don't think that is the reason. I feel you probably didn't mean it that way?

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Clearly not
  • the CSC market is not succeeding as hoped
  • some players will fail in the market
  • I dont want to see the Fuji X series fail
  • I feel they will enhance their chances of success in a highly competitive market if their product has broad appeal by having at least one model that has video capabilities that are not simply embarrassing.
  • I am worried about investing more in lenses etc when I am not convinced that the X series is yet offering enough to ensure long term viability in a disappointing market segment
  • Other players (read : 'Sony') are ensuring broad appeal by appealing to the market segment requiring high end still quality (FF in a CSC !) and very acceptable video functionality
 
Moire and bandwidth are about the same as the 5DII which was famously used to shoot network TV episodes and feature films. What makes the Fuji video unusable for me is the nasty exposure flashing.

Please Fuji, assign an exposure lock on/off option to a function button to stop the constant exposure changes. Then, allow peaking in video MF. Just these 2 simple changes would improve the utility of video in X-Cams IMO.

Sal
 
Agree completely with the need to improve video. They don't have to even do anything physically, lest they alienate the so-called "stills" photographer. Improve the codec, give the ability to lock exposure, and tweak the AF algorithems - that would at least make the video usable. In this day and age, it's tablestakes to have workable video of at least iPhone quality.
 
We need a Fuji X version of the Panasonic GH-3/GH-4 with a APS-C sensor.
 
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Just being selfish and thinking of myself, I would much prefer they put their time, effort and resources into making it a better camera. For example fixing the JPG plastic skin at high ISO's. :)
 
I'm all in for better video, but I don't think there really is much point to release products with half-baked video capabilities of the sort we are now seeing on most if not all cameras able to do video. People really interested in video tend to favour, if they can stomach the expense, dedicated products from Blackmagic, Arri, Red, Canon or Sony.

Fuji can improve the X series' video capabilities as much as they want, people are likely to continue to favour dedicated video solutions for various reasons (ergonomics, UI, form factor, special connectivity, specific focusing and exposure aids dedicated sensors, etc.). So IMHO they first need to clearly delimit who is likely to use a camera with video capabilities on top and how, and proceed to meet the demands of this type of consumer. I'm not sure for example there is much wisdom in trying to get 4K out a camera without first getting the UI, workflow, file formats, etc. just right. So far no camera company is doing it really well.
 
I agree too, why not improve video so I can leave my sony camcorder home when I travel, it is one less piece of equipment I don't have to carry around incl batteries and chargers.
 
n/t
 
I am staggered by the number of people in this thread who a) imagine that Fujifilm has only one product development elf and if he's busy on video then there can't possibly be anyone available to work on the stills side of things, and b) that video is some dark art that only the broadcasting Illuminati can master.

These views are more than tad silly and in fact, work against the viability of the X-System. As Sal Baker points out above, there are simple things that Fujifilm can do to improve the current video capabilities, without occupying the lone product development elf for more than one lunchtime. And for more advanced video capabilities, the technology and algorithms are common knowledge.

in the medium-term, video is absolutely essential to a viable modern camera system. If that isn't immediately obvious to you then you seriously need to take a walk around outside and meet some humans. Fortunately, we know from interviews with Fujifilm exec's, that they already know that video is very important. There's no need for it to effect improvements in still photography. In fact, as said already, if they don't sort the X-series video out, the cameras will essentially be artificially handicapped in the marketplace.
 
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