Sony commited to expanding A-mount

I suspect the plan to convert totally to E mount was the plan from the release of the first NEX camera--especially when their entire advertising and store display emphasis went to the NEX with the DSLR/SLT cameras pretty much ignored. The current moves have only solidified my feelings that this is the way Sony is moving.

You keep accusing those of us who believe this is the case of WANTING this to be true--nothing could be further from the truth. I very much want Sony to continue with the A mount bodies, but don't see this happening. I really don't see myself going to the new system and using my old lenses with this very clunky looking adapter. If I need to invest in a new system it certainly will not be from the company that just led me on before dumping the system I use.
 
sensibill wrote:

I don't find it hilarious, at all. As Rich pointed out - Sony's new boss killed SLT and has relegated A mount to high end FF. What else is there to take from this?
This part seems quite likely. It matches fairly well with everything Sony has said they want to do with A-mount. But if Sony releases 3 A-mount bodies in 2014, I think one will be APS-C. But again, it will not be cheap. On the bright side, you can always find a good camera at an affordable price.
 
EinsteinsGhost wrote:

If some of you must believe what you want to, that is fine. But Sony isn't foolish enough to build an adapter to sell a $3000 lens for use on E-mount, instead of building one on the native mount.
An A99R or whatever second gen FF is apparently coming according to the leaked roadmap. What most of us are talking about and most concerned for is APS-C A mount, which appears to have been killed off to make room for E mount at the consumer level.
So, let us assume what the two of you (some of the most vocal ones about the doom and gloom of A-mount) say is true:
Why don't you take someone else's word for it:

"Two months ago I gave you a shock by telling you that Sony canceled the planed A-mount camera releases for 2013. This means not entry level FF, not high end FF and not A77 successor will come within the next 6 months. The reason why Sony dropped them is that the new CEO wants to really challenge the Canon-Nikon dominance in the only profitable pro camera market. And to achieve that goal the new cameras have to be not just a small upgrade but a real new big step forward over the predecessors. I am now working on the new A-mount roadmap. And I got some reliable info about the new Full Frame strategy:

1)
Two new A-mount Full Frame cameras coming in 2014
2)
There is a third A-mount Full Frame camera planed but it may be released in early 2015.
3)
All new Full Frame cameras will be mirrorless (this means DSLR shape, A-mount, but no SLT mirror).
4)
Both cameras will use a new generation 30+ MP sensor (yes, I said new and not the same of the Nikon D800…it’s better!)."
Sony no longer produces A-mount. Not now, not in 2014 and A58 spells the end of it.
That is not what I for one am 'claiming'. I still remain unsure. That's the problem, it's unclear.

What apparently is going to happen is at least one or two more FF A99 level cameras in A mount. That satisfies all the Sony claims that they're still developing the mount, gives a target for that overpriced G zoom, but it totally alienates most if not all the A3x/A5x/A6x/A7x and residual DSLR crop sensor owners. Such bodies are way out of my needs and price range. I doub't I'm alone, there.
Do you guys think, besides running around in fear, and hoping for others to join in?
Do you guys think, besides burying your head in the sand and lashing out to insult the people who might just be on to something, even if you don't like the prospects?

In short, don't shoot the messenger.
 
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sensibill wrote:
RichV wrote:

There's no clear answer, but I'd put my best guess on new A-mount bodies next year.
What I'm most concerned about is whether any subsequent A mount bodies will be sub-$2000 crop sensor models.
"Two months ago I gave you a shock by telling you that Sony canceled the planed A-mount camera releases for 2013. This means not entry level FF, not high end FF and not A77 successor will come within the next 6 months. The reason why Sony dropped them is that the new CEO wants to really challenge the Canon-Nikon dominance in the only profitable pro camera market. And to achieve that goal the new cameras have to be not just a small upgrade but a real new big step forward over the predecessors. I am now working on the new A-mount roadmap. And I got some reliable info about the new Full Frame strategy:

1) Two new A-mount Full Frame cameras coming in 2014
2) There is a third A-mount Full Frame camera planed but it may be released in early 2015.
3) All new Full Frame cameras will be mirrorless (this means DSLR shape, A-mount, but no SLT mirror).
4) Both cameras will use a new generation 30+ MP sensor (yes, I said new and not the same of the Nikon D800…it’s better!)."
Which is the worst news I've heard in this entire exchange. I'd say this confirms what many have suspected - no more entry to mid level A mount products.

This tells me Sony views non-FF APS-C A mount as pointless and dead. Any new A mount will be expensive FF, thus abandoning the entire Consumer/Prosumer grade A mount market: A77, A65, A57, A58, A37. SLT, SLR - gone.

We've seen this pattern before - push the format into exclusive niche markets to cater to the fringe and still claim 'support' and go with something new and easy for the mainstream.
Here's a different pov. Sony knows it needs to revamp its technology. Why? Because its SLT's don't hold their own in several performance areas against C/N. What makes sense? To me it makes sense to have a stronger impact on the camera world - through innovation, and certainly through performance. (I've looked at some of the sample images, including Brian Smith's blog; so far so good, but this stuff has to hit the ground and be a reality for people.) That impact happens best for A-mount in the FF arena. NO manufacturer could make their total "living" through only FF bodies; I think we could both agree that such an attempt would be suicide. But FF is where more people look to see the highest quality a company can deliver. So this early in the A7/R life cycle, things look good (and it's the right place to start: it gives users of other brands a new entree into Sony bodies). I see Sony as doing A-mount FF next. With mirrorless as a given future for all brands, it makes sense for Sony to move forward with that. My belief/pov is that Sony will nail FF as much as possible and then bring it down to APS-C.

I can agree that we have very different views. I also believe there are business and functional reasons why A-mount bodies won't go away. Business: Sony does not want to be known as the company that abandoned many millions of A-mount lens customers - it wouldn't bode well for the E-mount, and they also remember their promise (honor bound, if you will) to support the A-mount. Functionally, the NEX (ILCE) format's success is based on a couple of fundamentals: small form factor (a 70-400 (, etc.) wouldn't be in the least ergonomic with it) and the ability to attach a wide array of lenses to it; A-mount isn't built for it - can't do it. The A-mount is the one that will always be there to handle the bigger glass, the IBIS (and we all feel we'll be getting the Olympus version; great!).

In the end, we can't know what will happen. Will Apple buy Sony and change the whole game? My pov is to relax and be happy, now; if something's clearly coming we'll all see it, but that's clearly not happening now. Let's lower the stress and enjoy some photography, eh?
 
dlkeller wrote:

I suspect the plan to convert totally to E mount was the plan from the release of the first NEX camera--especially when their entire advertising and store display emphasis went to the NEX with the DSLR/SLT cameras pretty much ignored. The current moves have only solidified my feelings that this is the way Sony is moving.
I know that y'all prefer to rely on far fetched ideas. When looking at the current moves, it only solidifies my take on Sony's plan: Build E-mount system and Develop A-mount system to overcome limitations of E-mount, and sell two cameras instead of one.
You keep accusing those of us who believe this is the case of WANTING this to be true--nothing could be further from the truth. I very much want Sony to continue with the A mount bodies, but don't see this happening. I really don't see myself going to the new system and using my old lenses with this very clunky looking adapter. If I need to invest in a new system it certainly will not be from the company that just led me on before dumping the system I use.
I don't have to accuse you for something you clearly demonstrate. You refuse to do anything but devise a spin for any development. And when someone points at the issue, obviously disagreeing with you, then you start to accuse them of accusing you of something against your beliefs.

If you want this demonstrated, answer:

1-Do you firmly believe that A58 is the last A-mount body?

2-If Sony had planned this in 2010, why invest heavily on A-mount all this time, even now, selling LA-EA4 adapter to go with 70-200/2.8 G2 lens when they could have built one for E-mount 2-3 years ago, complete with OSS (that you won't get with A-mount)?

3-Why wait until 2013 to rename NEX-series to Ax-series?

4-Why handicap A7/A7r with performance (note: not IQ)?

You clearly don't see what I do: A7/A7r is its own niche. It can compete with the best of DSLRs on its strengths (size and IQ). Sony is selling A7 as a portable solution, not a performance solution (a reason you are seeing 70-200/2.8 updated for A-mount but 70-200/4 announced for E-mount).
 
sensibill wrote:
EinsteinsGhost wrote:

If some of you must believe what you want to, that is fine. But Sony isn't foolish enough to build an adapter to sell a $3000 lens for use on E-mount, instead of building one on the native mount.
An A99R or whatever second gen FF is apparently coming according to the leaked roadmap. What most of us are talking about and most concerned for is APS-C A mount, which appears to have been killed off to make room for E mount at the consumer level.
There is no sane reason to believe that Sony will not offer APS-c sensor on A-mount. But, if you must believe that, Sony has replaced NEX-7 with FF A7. Does that mean, no more RF style bodies with APS-c? After all, you haven't seen any confirmation on that, have you?
So, let us assume what the two of you (some of the most vocal ones about the doom and gloom of A-mount) say is true:
Why don't you take someone else's word for it:

"Two months ago I gave you a shock by telling you that Sony canceled the planed A-mount camera releases for 2013. This means not entry level FF, not high end FF and not A77 successor will come within the next 6 months. The reason why Sony dropped them is that the new CEO wants to really challenge the Canon-Nikon dominance in the only profitable pro camera market. And to achieve that goal the new cameras have to be not just a small upgrade but a real new big step forward over the predecessors. I am now working on the new A-mount roadmap. And I got some reliable info about the new Full Frame strategy:

1)
Two new A-mount Full Frame cameras coming in 2014
2)
There is a third A-mount Full Frame camera planed but it may be released in early 2015.
3)
All new Full Frame cameras will be mirrorless (this means DSLR shape, A-mount, but no SLT mirror).
4)
Both cameras will use a new generation 30+ MP sensor (yes, I said new and not the same of the Nikon D800…it’s better!)."
It is a simple read:

1- Sony isn't interested in minor updates launched as new models (and that is my point, when I say, no business loves the idea of having to replace a model on an annual basis... the longer it can last and compete, the better for the bottom-line).

2- That Sony wants to position A-mount aggressively against established competition, targeting pro-level (Hint: This does not mean they will only serve the mount to pros, only that there is an increased emphasis on appealing to the pro market, which should help lesser models, something Sony has not managed to do yet, and Minolta before it).
Sony no longer produces A-mount. Not now, not in 2014 and A58 spells the end of it.
That is not what I for one am 'claiming'. I still remain unsure. That's the problem, it's unclear.
And that is the denial aspect of your argument. With the fervor you argue about the demise of A-mount, it is anything but "unclear" in your head.
What apparently is going to happen is at least one or two more FF A99 level cameras in A mount. That satisfies all the Sony claims that they're still developing the mount, gives a target for that overpriced G zoom, but it totally alienates most if not all the A3x/A5x/A6x/A7x and residual DSLR crop sensor owners. Such bodies are way out of my needs and price range. I doub't I'm alone, there.
But your argument entails FF versus Crop only when you're pushed into a corner. Otherwise, you go around selling the idea that Sony is shutting down A-mount.
Do you guys think, besides running around in fear, and hoping for others to join in?
Do you guys think, besides burying your head in the sand and lashing out to insult the people who might just be on to something, even if you don't like the prospects?

In short, don't shoot the messenger.
Pointing out your fears isn't insulting you. It is pointing out the issues with your ideas.
 
I think you nailed it.. they are working to take the leadership in Mirrorless and tie it to the Alpha name which only means they want to leverage it for DSLR mindshares

There would be no need to do this if the NEX was the only future they saw..
 
sensibill wrote:
Anderton wrote:
RichV wrote:
sensibill wrote:
Anderton wrote:
sensibill wrote:
Anderton wrote:

Your post, like all your others that are focused only on the equipment you own Sony a57 and Tamron and Minolta lens, makes no sense.
Would it make more sense to you if you owned that camera? He's not talking specifically about the A57. He's talking about A mount. That's what this whole discussion is about.
Sony's product line up and business sense, and respective customers, does not revolve around that thank goodness.
Who claims it should? Nobody.
I do own that camera :-)

Either way he is incorrect again.

http://www.photographyblog.com/news/sony_a_mount_not_dead_but_nex_is/
I believe most still believe there may be an A mount FF camera successor or intermediate to the A99, but what most of us are wondering right now is - more SLT or mirrorless A mount crop sensor? That's the big question.

I don't see how you or anyone else has 'proven' Mike123 'incorrect' just yet.
Has Mike123 (or anyone else) proven himself correct?

--
Rich
In their own opinions, yes lol :-)

So many Sony naysayers ...

When the a3000 comes out "the A-mount is gone!"

When the A7 comes out and the NEX branding is removed "the NEX is gone!"

These posters are hilarious
So where is news of consumer level A mount APS-C bodies?

I don't find it hilarious, at all. As Rich pointed out - Sony's new boss killed SLT and has relegated A mount to high end FF. What else is there to take from this?
"Two months ago I gave you a shock by telling you that Sony canceled the planed A-mount camera releases for 2013. This means not entry level FF, not high end FF and not A77 successor will come within the next 6 months. The reason why Sony dropped them is that the new CEO wants to really challenge the Canon-Nikon dominance in the only profitable pro camera market. And to achieve that goal the new cameras have to be not just a small upgrade but a real new big step forward over the predecessors. I am now working on the new A-mount roadmap. And I got some reliable info about the new Full Frame strategy:

1) Two new A-mount Full Frame cameras coming in 2014
2) There is a third A-mount Full Frame camera planed but it may be released in early 2015.
3) All new Full Frame cameras will be mirrorless (this means DSLR shape, A-mount, but no SLT mirror).
4) Both cameras will use a new generation 30+ MP sensor (yes, I said new and not the same of the Nikon D800…it’s better!)."
Sony's boss didn't kill SLT - it was on their internal roadmap to do so (I think he just wisely condensed and accelerated the process). When they bought the KM assets they spoke about a convergence between stills and video; SLT was a stepping stone in that direction, but also added another issue layer: the light loss. The obvious goal was mirrorless, but the technology wasn't ready (and had to be funded). APS-C will be back, but the smart logic and business sense says that when your current line is an "also ran" you need to hit some home runs to bring the attention back to your product line. Sony already has a huge advantage in the mirrorless arena (especially over C/N) with a growing customer base for NEX; it made sense to do the A7/R this year; the smart move is to stop everything else and go hit a home run (the RX10 shows exceptional attention as well, but I think they'll have to lower the price a bit because most people won't be aware of what it can really deliver)! I believe that next year will be Sony's attempt for a home run in A-mount FF. FF is where the serious attention goes, so this makes sense. The new head of Sony possibly realized it was suicide to have models and names all over the map, so it appears to me as if the logical move is to do what they're doing: nail the FF cameras in both mounts, and then spread the tech down into the APS-C world. To think that there wouldn't be any more APS-C A-mount cameras is a mistake to me; where do you think the current customers would go, given that their lenses aren't stabilized? They'd go anywhere and everywhere! Until there's a real solution that doesn't kill any part of their business, they'll keep on moving toward their goal.

--
Rich
 
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sensibill wrote:
RichV wrote:
123Mike wrote:

That A57 and A77 firmware upgrade never came for instance....
I hadn't heard about those, but regardless it feels pretty clear to me that Sony doesn't want to impinge on their A-mount FF plans (I also tend to look at the overall reliability of the bigger rumors that I hear; for Sony, firmware's a small issue in most cases unless the Press is harping on something). I don't have a sure feeling about APS-C, but if the new person in charge wants to take it to the competition in a much stronger way, FF A-mount would be the way to go.
So just abandon all A mount APS-C models, as they have apparently done?

I don't think that's taking it to the competition at all. The SLT model line being killed with no mirrorless A mount consumer level models to replace them will not endear many current owners to Sony.
(And as Canon and Nikon do, they could then trickle the tech downward.) With E-mount and A-mount I see two distinct markets: compact and full-sized. I'd think it would be "mildly suicidal" for Sony to talk about future A-mount directions now
I don't see why, unless they don't want to alienate people by admitting there will be no more sub-Pro level A mount cameras.
See my reasoning here: http://www.dpreview.com/forums/post/52341831
 
RichV wrote:

One of the bigger problems with this type of camera is that at the longer end of the FL the quality turns to junk. If Sony has solved this, I'd have no problems getting rid of my APS-C bodies and using it exclusively. (Of course, I'd keep my 1D Mk IV for action!)
What about macro and FL longer than 200mm equiv? What about a fast f1.4 or 1.8 lens? It looks like a great camera but it could never be my only camera.
 
I'm not so sure about. Using an adapter only means you can use lenses you already have. I see no new Alpha mount cameras mentioned here.
 
1-Do you firmly believe that A58 is the last A-mount body?
Yes, I think that now more than ever.
2-If Sony had planned this in 2010, why invest heavily on A-mount all this time, even now, selling LA-EA4 adapter to go with 70-200/2.8 G2 lens when they could have built one for E-mount 2-3 years ago, complete with OSS (that you won't get with A-mount)?
I think Sony didn't see this coming. What was a pleasant surprise for Sony was that the mirrorless were and are selling way better than the A-mount ones. The G2 lens was a delayed pipeline thing. In order not to upset the A-mount invested users, Sony invested heavily in the adapters making sure they work well. And they do work well, except they don't overcome the loss of IBIS.
3-Why wait until 2013 to rename NEX-series to Ax-series?
I think it was decided recently that the A-mount was to be replaced with (F)E mount. They needed something other than NEX so they re-cycled the Alpha branding. The "A" letter and Alpha in general has now evolved to E mount.
4-Why handicap A7/A7r with performance (note: not IQ)?
Apparently, A7+LA-EA4 is faster than A99, AF wise. FPS is lower because it's cdaf (with the help of pdaf).
You clearly don't see what I do: A7/A7r is its own niche. It can compete with the best of DSLRs on its strengths (size and IQ). Sony is selling A7 as a portable solution, not a performance solution (a reason you are seeing 70-200/2.8 updated for A-mount but 70-200/4 announced for E-mount).
I think there will be an A7000 coming... It'll be full frame and have the body of the A3000. E mount. There will be LA-EA4 bundle deals I bet. *Maybe* it'll have IBIS. And perhaps the A777 might be its APS-C cousin, also E-mount + IBIS + optional adapter combo deal. These cameras will feel and handle like full size SLRs.

Plus by then, more E mount lenses will be available. In 3 to 4 years from now, E-mount will offer more than A-mount. We'll see Tamron and Sigma E-mount offerings, and Samyang as well. Is there already an E-mount fish eye for instance? I haven't even checked yet.

But A-mount bodies. *Maybe* *Maybe* one more FF. But really though? Maybe not! Because now with A7 being mirrorless, an A99r (as coined) would perform LESS.

I think in order to maximize performance, IQ wise at least, mirrorless is an absolutely must from now on. I think that's Sony's strategy at the moment. No more nonsense from Nikoners and Canoners "claiming" they're better.

Oh... and Fro for the first time handling a Sony camera. We got to look forward to that!
 
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I agree. For the first time I'm feeling pessimistic about the future of the A mount.
 
tbcass wrote:
RichV wrote:

One of the bigger problems with this type of camera is that at the longer end of the FL the quality turns to junk. If Sony has solved this, I'd have no problems getting rid of my APS-C bodies and using it exclusively. (Of course, I'd keep my 1D Mk IV for action!)
What about macro and FL longer than 200mm equiv? What about a fast f1.4 or 1.8 lens? It looks like a great camera but it could never be my only camera.
Oh, the same for me. But if I find that my two most-used lenses are a 24-70 and a 70-200, then this design makes perfect sense (and I'd never have to clean the sensor or stop to change lenses!) I noted that I'd keep my 1D Mk IV, and I'd also keep a FF --- but I'd have no need for APS-C because my environment doesn't demand anything longer than about 500 mm, and I'm covered for that on FF.
 
Yes, it concerns me about Sony not introducing any new A mount cameras, especially a successor to the A77 in APC sensor.

Canon, Nikon, and Pentax continue to churn out new models in their APC sized cameras, as well as lenses, supporting those that have invested in lenses for prior models. It seems unlikely Sony will do the same.

As far as the E mount models, I would be reluctant to invest in any of them or their lenses, as Sony could just as easily dump them for something new in the near future.
 
There is one last ditch effort hope I have that we'll see more A-mount cameras....

And that is an SLT with a mechanism to pull it up making it a mirrorless. You'd get the best of both world. *Fast* AF and continue AF during video, and mirrorless for when you need the best IQ especially in low light.

That mechanism could very well kind of like a traditional SLR. Instead of a mirror, it'd be a translucent mirror. It'd flip up when you take the photo, if you select it to do so. A convenient button turns that mode off and on. SLT mode would yield like 12, 15 fps photos. Continuous AF video. Fast AF tracking. Great for sports, and kids running around! Especially wild kids like mine. In the evening I turn it down to a more relaxed state. The kids are in bed, and I'm taking photos at candle light, in mirrorless mode... aahhh..

That would be the only type of A-mount product that would make sense to me right now.

Now *THAT* would be AWESOME ! Come on Sony - do it !......

If only E-mount weren't stealing the show. Darn it!
 
artlmntl wrote:
sensibill wrote:

I don't find it hilarious, at all. As Rich pointed out - Sony's new boss killed SLT and has relegated A mount to high end FF. What else is there to take from this?
This part seems quite likely. It matches fairly well with everything Sony has said they want to do with A-mount. But if Sony releases 3 A-mount bodies in 2014, I think one will be APS-C. But again, it will not be cheap. On the bright side, you can always find a good camera at an affordable price.
I don't see that as much of a bright side. No replacement for my A57 unless I want to shell out $2000+ or buy a non-stabilized NEX and slap a $300 adapter on it? No thanks.
 
dlkeller wrote:

I suspect the plan to convert totally to E mount was the plan from the release of the first NEX camera--especially when their entire advertising and store display emphasis went to the NEX with the DSLR/SLT cameras pretty much ignored. The current moves have only solidified my feelings that this is the way Sony is moving.

You keep accusing those of us who believe this is the case of WANTING this to be true--nothing could be further from the truth. I very much want Sony to continue with the A mount bodies, but don't see this happening. I really don't see myself going to the new system and using my old lenses with this very clunky looking adapter. If I need to invest in a new system it certainly will not be from the company that just led me on before dumping the system I use.
I, OTOH, am not accusing anyone here. But here's what I do see: it's a perfectly good business model to have two full product lines that share electronics but are differentiated by form factor (geeze - some companies are doing more than that, and today you can find retro formats, rangefinder styles and lots of others). A "NEX" is never going to be able to handle big glass; by virtue of its own philosophy it'll never have IBIS (even if Sony "perfects" electronic stabilization some day, I think there will be sensor/body size issues). An A-mount is never going to be a "small size factor" camera (at least not as small as that new Canon) - it's got IBIS and also structurally is better as a larger body to handle bigger glass. So can't we all just live together in peace? :-D I can look at this entire thread and see people who are captured by circling thoughts - ones that have no basis in either fact or, apparently, logic; it's simply a feeling. And that's okay if that's how you want to occupy your time.
 
sensibill wrote:
artlmntl wrote:
sensibill wrote:

I don't find it hilarious, at all. As Rich pointed out - Sony's new boss killed SLT and has relegated A mount to high end FF. What else is there to take from this?
This part seems quite likely. It matches fairly well with everything Sony has said they want to do with A-mount. But if Sony releases 3 A-mount bodies in 2014, I think one will be APS-C. But again, it will not be cheap. On the bright side, you can always find a good camera at an affordable price.
I don't see that as much of a bright side. No replacement for my A57 unless I want to shell out $2000+ or buy a non-stabilized NEX and slap a $300 adapter on it? No thanks.
A replacement? What don't you like about your A57?
 

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