Tom Caldwell wrote:
MichaelKJ wrote:
IBM's biggest mistake was in thinking that PC hardware was more important than the OS. We can only speculate as to what would have happened if they had ignored Gates & Allen and waited until their people had developed a proprietary OS.
From what I read - they simply did not take the personal computer seriously.
The IBM PC was far from the best PC of the day, but was not tied up by patents and therefore it was readily cloned. On the other hand Apple has a reputation for suing everything that moves.
On what basis do you say that IBM's PC was 'far from the best PC of the day'? Are you talking about oddballs like the Commodore Amiga or something, alternatives which weren't the "PC" we generally refer to? As far as the actual PC goes, IBM's were just fine and usually led the pack. The standard of quality for a PC was if it would run all - ALL - the same software that the IBM PC did.
Hardware can be cloned but the copyrighted BIOS could not be. Others had to reverse-engineer it and hope it would act the same way as IBM's.
I remember back in the mid 80's brands such as the "Orange" and "Peach" which were introduced to compete against, of course, Apple. But the only way they could do that was to purchase enough of Apple's operating system that doing it legally was not very profitable. If Apple had patents and copyrights, it was their prerogative to enforce them.
Because it was IBM they tried the usual marketing strategy that "copies are useless" and only IBM make "proper computers".
Never heard of any such thing being said, but there was the underlying theme that 'IBM is the standard' and that was true. Were they the only PC? No, and they were not the best value either I would guess. My first PC was bought in 1987 and cost me $2000; an IBM like it might have cost double.
That I believe is the arena that cost IBM their position in the PC market - they simply had to charge a lot more for their product than Northgate, Dell, Gateway and other brands. I worked at an enormous IBM microchip fab during the mid 80's to early 90's and the money they spent, and the money they paid out to their people, was absolutely staggering.
However they tried to keep up their usual profit margins and people soon enough worked out that the clones were often better built, more innovative, and considerably cheaper.
Not necessarily better built, although the IBM PC Jr. was a huge mistake and gave them a black eye.
By the way, Google Books has many computer-type magazine from the 80's and 90's, complete and free to read online or download. The prices that equipment used to cost, and 1% of the capability of today's machines, it's just amazing.