Zvonimir Tosic
Senior Member
I think the reaction on an excerpt from an interview is slightly overdramatic, because Mr Malcolm surely didn't clearly deny the development of an 135 format (FF) digital camera.
But as an old proverb goes, "Diplomacy is thinking twice before saying nothing", in this case, Mr Malcolm hasn't phrased his response quite well, didn't think thoroughly, and it felt like a salt on a sore wound of many long-time Pentaxians.
For 12+ years brand loyal were expecting Pentax to develop a digital FF because of its clear advantages in the native K-mount, and the fact that Pentax once was the leading brand in producing 135 format SLR cameras.
The number of such Pentaxians is now rapidly declining, buying into Nikon and Canon, and their decision has nothing to do with lack of brand loyalty. As a marketing professional, I believe that Mr Malcolm should be highly aware that modern marketing definition of brand loyalty describes it as *a loyalty of the brand for its users*, not vice versa.
User loyalty is earned, not given. A loyal brand should cater for its users, keep them excited and enthusiastic.
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Zvonimir Tosic
“A portrait is not made in the camera, but on either side of it.”
— Edward Steichen
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Back in 2007 while I was shooting with DL, which now is my IR camera, I got a chance to play with a 5D and 70-300mm for one afternoon (Canon's photography in the park event) and was mesmerized.
which is about par with my old K100D at low ISO, using K-5 only when conditions warrant it, and F1.4 ISO6400, can take on pretty much any viable photo opportunity for A4, and that is in 99th percentile for me, most of the rest is outside this rare range - ie, easier to shoot.
