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Why Alpha become 'white' now?

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AfzalKhanVisuals

AfzalKhanVisuals

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Today I saw the picture of a58 and notice the color of logo alpha is white before its orange, that I even saw in a99, why Sony changing its brand color? I think the warm orange alpha logo is very appealing, any idea about it guys?




Regards

Afzal Khan
 
Honestly, why does it matter.

Would you honestly not buy one because it doesn't have an orange logo?




Things change and this effects the camera in absolutely no way.




people also worry about waaaaaay to minor of details.
 
It does seem odd that sony changed the alpha logo to white. The orange was always its signature color.

also the lens mount have changed from metal to plastic. So I suspect that its to try lowering any unnecessary cost.

a white logo should be cheaper than colored, and plastic mount cheaper than metal.
 
AfzalKhanVisuals said:
ak1981 wrote:

Today I saw the picture of a58 and notice the color of logo alpha is white before its orange, that I even saw in a99, why Sony changing its brand color? I think the warm orange alpha logo is very appealing, any idea about it guys?

Regards

Afzal Khan
Click to expand...
 
AfzalKhanVisuals said:
ak1981 wrote:

Today I saw the picture of a58 and notice the color of logo alpha is white before its orange, that I even saw in a99, why Sony changing its brand color? I think the warm orange alpha logo is very appealing, any idea about it guys?

Regards

Afzal Khan
Click to expand...
I also noticed it on the A99 and the trend carries on with the A58. I didn't like it back then and I don't like it now. The cinabbar orange was the small detail that made an Alpha stand out in the crowd. It also split the Alpha series from the NEX series, since they use the white/silver one.

Well, that's gone now. It was a cosmetic detail I liked a lot but it doesn't really affect the camera performance, does it? I don't think the white one improves ISO performance at all...

My guess is that 1) Sony is trying to consolidate the whole Alpha image by merging the Alpha and NEX lines together, and that requires a unique image, thus the white logo, and 2) On the Alphas, the white logo appeared on the first camera that sadly brought back the ISO hotshoe to the line-up. My guess is that Sony also wants to make a strong point of showing which Alphas used the Minolta flash shoe and which ones now use the standard one.

Sadly, Sony wastes a lot of time "fixing" details that don't matter instead of addressing others that are more important. This is one of those cases.
 
FreeRadical009 said:
FreeRadical009 wrote:
FreeRadical009 said:
ak1981 wrote:

Today I saw the picture of a58 and notice the color of logo alpha is white before its orange, that I even saw in a99, why Sony changing its brand color? I think the warm orange alpha logo is very appealing, any idea about it guys?

Regards

Afzal Khan
Click to expand...
I also noticed it on the A99 and the trend carries on with the A58. I didn't like it back then and I don't like it now. The cinabbar orange was the small detail that made an Alpha stand out in the crowd. It also split the Alpha series from the NEX series, since they use the white/silver one.

Well, that's gone now. It was a cosmetic detail I liked a lot but it doesn't really affect the camera performance, does it? I don't think the white one improves ISO performance at all...

My guess is that 1) Sony is trying to consolidate the whole Alpha image by merging the Alpha and NEX lines together,
Click to expand...
They did that years ago. The NEX line has been part of and called Alpha series for years.
 
Stflbn said:
Stflbn wrote:

Honestly, why does it matter.

Would you honestly not buy one because it doesn't have an orange logo?

Things change and this effects the camera in absolutely no way.

people also worry about waaaaaay to minor of details.
Click to expand...
Teach by example.
 
alphacam said:
alphacam wrote:

They should have put an LED in there to light up the logo!! Oops. never mind
Click to expand...


What s an wise idea!

Orange LED!!!
 
I've had my a99 for a month and failed to notice that. Since it doesn't effect the performance of the camera does it really matter?
 
AfzalKhanVisuals said:
ak1981 wrote:

Today I saw the picture of a58 and notice the color of logo alpha is white before its orange, that I even saw in a99, why Sony changing its brand color? I think the warm orange alpha logo is very appealing, any idea about it guys?

Regards

Afzal Khan
Click to expand...
I think the idea is to use orange as an accent color rather than be the defining color which doesn't necessarily stands out against black.
 
Last edited:
It is an interesting little bit of trivia and I looked at my a99, the a and the 99 are actually shiny metallic. I think it looks classy.
 
LOL!
 
My guess is that Sony wants to modernize their cameras' look. Apple did that years ago with white Apple logo (remember those rainbow band logo?).
 
I think some of the friends who replied, having a fun. Laugh makes you healthy!

I asked this question not for white VS orange, actually I feel the logo, trademark, colors of any brand is their identity which creates an impact in our mind. Frequent changes are not good in my view. Brands like Nike, Adidas, and McDonald always work hard for their logo. when I saw the white alpha logo at first glance I though is it color faded or what happen with alpha trademark, when A99 contains white I though it’s for full frame machines only but when A58 contains it that doesn’t make sense, I think for a long term vision Sony should stick on orange or if they change it to white create a campaign around it so consumers relate with it easily.

For some people here my view would be not justifiable, sorry guys for that.

*My English is not good. Apology!




Regards

Afzal Khan
 
AfzalKhanVisuals said:
ak1981 wrote:

I think some of the friends who replied, having a fun. Laugh makes you healthy!

I asked this question not for white VS orange, actually I feel the logo, trademark, colors of any brand is their identity which creates an impact in our mind. Frequent changes are not good in my view. Brands like Nike, Adidas, and McDonald always work hard for their logo. when I saw the white alpha logo at first glance I though is it color faded or what happen with alpha trademark, when A99 contains white I though it’s for full frame machines only but when A58 contains it that doesn’t make sense, I think for a long term vision Sony should stick on orange or if they change it to white create a campaign around it so consumers relate with it easily.

For some people here my view would be not justifiable, sorry guys for that.

*My English is not good. Apology!

Regards

Afzal Khan
Click to expand...
I agree !
 
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