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OT, but this you HAVE to see

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Erichatch

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Talk about patience!

Visit the link, then read on. This is absolutely the most incredible photographic set up you have ever seen. Enough said til you've seen it.

http://home.attbi.com/~bernhard36/honda-ad.html

Some info is on the web page, but here's some more, courtesy a friend of mine in Seattle.

It took 606 video "takes" to tape this ad, and if they had been forced
to do a 607th it is probable, if not downright certain, that one of the
film
crew would have snapped and gone mad.

On the first 605 occasions something small, usually infuriatingly
minute, went just slightly awry and the whole delicate arrangement was
wrecked.
A drop too much oil there, or here maybe one ball-bearing too many giving
a fraction too much impetus to the movement. Whirr, creak, crash, the
entire, card-house of consequences was a write-off and they had to start
again.

Honda's latest television advertisement, a two-minute film called
"Cog", is
like a fine-lubricated line of dominoes. It begins with a transmission
bearing which rolls into a synchro hub which in turn rolls into a gear
wheel cog and plummets off a table on to a camshaft and pulley wheel.
All
the parts are from the new Honda Accord - 495 to you, guv'nor, or
illion
if you want to pay for the advertising campaign. And what an amazing ad
campaign it is, too.

Back on Cog, things are still moving, in a what-happened-next manner
redolent of "there was an old woman who swallowed a fly". With a ting
and a
ding of metal on metal, a thud of contact and the occasional thwock,
plop
and extended scraping sound, the viewer watches as individual,
stripped-down
parts of car roll into one another and set off more reactions.

Rube Goldberg lives on -- and think what the Art Director of this commercial went through making it happen!
----------
Eric
it's about finding beauty in the commonplace.
 
Wow... Sure is neat to watch.
But some of the physics don't look correct.

With a quick look: Tires do not roll uphill, in my world, and these seem to gain speed! The muffler rolling sideways? Not enough of a drop to create the rotational momentum for, what was it? six or seven rolls? Methinks much of this is CG, just like movies now.
Mikeeee

--
Donuts... is there anything they can't do? H.J. Simpson
 
Erichatch said:
Talk about patience!

Visit the link, then read on. This is absolutely the most
incredible photographic set up you have ever seen. Enough said til
you've seen it.

http://home.attbi.com/~bernhard36/honda-ad.html

Some info is on the web page, but here's some more, courtesy a
friend of mine in Seattle.

It took 606 video "takes" to tape this ad, and if they had been
forced
to do a 607th it is probable, if not downright certain, that one
of the
film
crew would have snapped and gone mad.

On the first 605 occasions something small, usually infuriatingly
minute, went just slightly awry and the whole delicate arrangement
was
wrecked.
A drop too much oil there, or here maybe one ball-bearing too many
giving
a fraction too much impetus to the movement. Whirr, creak, crash,
the
entire, card-house of consequences was a write-off and they had to
start
again.

Honda's latest television advertisement, a two-minute film called
"Cog", is
like a fine-lubricated line of dominoes. It begins with a
transmission
bearing which rolls into a synchro hub which in turn rolls into a
gear
wheel cog and plummets off a table on to a camshaft and pulley wheel.
All
the parts are from the new Honda Accord - 495 to you, guv'nor, or
illion
if you want to pay for the advertising campaign. And what an
amazing ad
campaign it is, too.

Back on Cog, things are still moving, in a what-happened-next manner
redolent of "there was an old woman who swallowed a fly". With a ting
and a
ding of metal on metal, a thud of contact and the occasional thwock,
plop
and extended scraping sound, the viewer watches as individual,
stripped-down
parts of car roll into one another and set off more reactions.

Rube Goldberg lives on -- and think what the Art Director of this
commercial went through making it happen!
----------
Eric
it's about finding beauty in the commonplace.
Click to expand...
--
Cheers!

EmnmE

http://www.EmnmE.com/index.htm
http://www.LostFocus.com/index.htm
 
jr60004 said:
Wow... Sure is neat to watch.
But some of the physics don't look correct.
With a quick look: Tires do not roll uphill, in my world, and these
seem to gain speed! The muffler rolling sideways? Not enough of a
drop to create the rotational momentum for, what was it? six or
seven rolls? Methinks much of this is CG, just like movies now.
Mikeeee
Click to expand...
Read the accompanying articles on the page...the tires were weighted inside so that when bumped the weights fall and carry the tires forward. The muffler looks legit to me as is. It was all done as shot, no CGA.
 
I was also impressed, but when i saw this i really thought of a CGI computed scene (but i cannot judge it on this lousy quality video). But i want the hires DV-version of this one :P

Well done, this shot was probably rehearsed for thousands of times i think :)
 
They weighted the insides of the tires to create that effect.
jr60004 said:
Wow... Sure is neat to watch.
But some of the physics don't look correct.
With a quick look: Tires do not roll uphill, in my world, and these
seem to gain speed! The muffler rolling sideways? Not enough of a
drop to create the rotational momentum for, what was it? six or
seven rolls? Methinks much of this is CG, just like movies now.
Mikeeee

--
Donuts... is there anything they can't do? H.J. Simpson
Click to expand...
--
----------
Eric
it's about finding beauty in the commonplace.
 
Erichatch said:
Talk about patience!

Visit the link, then read on. This is absolutely the most
incredible photographic set up you have ever seen. Enough said til
you've seen it.

http://home.attbi.com/~bernhard36/honda-ad.html

Some info is on the web page, but here's some more, courtesy a
friend of mine in Seattle.

It took 606 video "takes" to tape this ad, and if they had been
forced
to do a 607th it is probable, if not downright certain, that one
of the
film
crew would have snapped and gone mad.

On the first 605 occasions something small, usually infuriatingly
minute, went just slightly awry and the whole delicate arrangement
was
wrecked.
A drop too much oil there, or here maybe one ball-bearing too many
giving
a fraction too much impetus to the movement. Whirr, creak, crash,
the
entire, card-house of consequences was a write-off and they had to
start
again.

Honda's latest television advertisement, a two-minute film called
"Cog", is
like a fine-lubricated line of dominoes. It begins with a
transmission
bearing which rolls into a synchro hub which in turn rolls into a
gear
wheel cog and plummets off a table on to a camshaft and pulley wheel.
All
the parts are from the new Honda Accord - 495 to you, guv'nor, or
illion
if you want to pay for the advertising campaign. And what an
amazing ad
campaign it is, too.

Back on Cog, things are still moving, in a what-happened-next manner
redolent of "there was an old woman who swallowed a fly". With a ting
and a
ding of metal on metal, a thud of contact and the occasional thwock,
plop
and extended scraping sound, the viewer watches as individual,
stripped-down
parts of car roll into one another and set off more reactions.

Rube Goldberg lives on -- and think what the Art Director of this
commercial went through making it happen!
----------
Eric
it's about finding beauty in the commonplace.
Click to expand...
 
Like others pointed out, the tires were weighted to roll uphill, but good eye on the muffler!

According to this page:

http://www.dailyrecord.co.uk/news/page.cfm?objectid=12844132&method=full&siteid=89488&headline=TAKE%20606

the room was not big enough to fit the entire operation, so it was done in two halves, with a single second of the muffler rolling across the floor done as CG.
jr60004 said:
Wow... Sure is neat to watch.
But some of the physics don't look correct.
With a quick look: Tires do not roll uphill, in my world, and these
seem to gain speed! The muffler rolling sideways? Not enough of a
drop to create the rotational momentum for, what was it? six or
seven rolls? Methinks much of this is CG, just like movies now.
Mikeeee

--
Donuts... is there anything they can't do? H.J. Simpson
Click to expand...
 
I just received a DVD of this in the post from Honda UK. They advertised on Sky and you could send off for it and a brochure for the Accord.

It includes a brief 'making of' featurette, which shows that it was all shot in a big warehouse, for real. I wasn't sure before, esp. with all the CG in the world these days, but that isn't how these guys work.
Erichatch said:
Talk about patience!

Visit the link, then read on. This is absolutely the most
incredible photographic set up you have ever seen. Enough said til
you've seen it.

http://home.attbi.com/~bernhard36/honda-ad.html

Some info is on the web page, but here's some more, courtesy a
friend of mine in Seattle.

It took 606 video "takes" to tape this ad, and if they had been
forced
to do a 607th it is probable, if not downright certain, that one
of the
film
crew would have snapped and gone mad.

On the first 605 occasions something small, usually infuriatingly
minute, went just slightly awry and the whole delicate arrangement
was
wrecked.
A drop too much oil there, or here maybe one ball-bearing too many
giving
a fraction too much impetus to the movement. Whirr, creak, crash,
the
entire, card-house of consequences was a write-off and they had to
start
again.

Honda's latest television advertisement, a two-minute film called
"Cog", is
like a fine-lubricated line of dominoes. It begins with a
transmission
bearing which rolls into a synchro hub which in turn rolls into a
gear
wheel cog and plummets off a table on to a camshaft and pulley wheel.
All
the parts are from the new Honda Accord - 495 to you, guv'nor, or
illion
if you want to pay for the advertising campaign. And what an
amazing ad
campaign it is, too.

Back on Cog, things are still moving, in a what-happened-next manner
redolent of "there was an old woman who swallowed a fly". With a ting
and a
ding of metal on metal, a thud of contact and the occasional thwock,
plop
and extended scraping sound, the viewer watches as individual,
stripped-down
parts of car roll into one another and set off more reactions.

Rube Goldberg lives on -- and think what the Art Director of this
commercial went through making it happen!
----------
Eric
it's about finding beauty in the commonplace.
Click to expand...
 
Amazing, but eeeeek. My stress level just climbed THINKING about shooting something like that 606 times!

Lisa
Erichatch said:
Talk about patience!

Visit the link, then read on. This is absolutely the most
incredible photographic set up you have ever seen. Enough said til
you've seen it.

http://home.attbi.com/~bernhard36/honda-ad.html

Some info is on the web page, but here's some more, courtesy a
friend of mine in Seattle.

It took 606 video "takes" to tape this ad, and if they had been
forced
to do a 607th it is probable, if not downright certain, that one
of the
film
crew would have snapped and gone mad.

On the first 605 occasions something small, usually infuriatingly
minute, went just slightly awry and the whole delicate arrangement
was
wrecked.
A drop too much oil there, or here maybe one ball-bearing too many
giving
a fraction too much impetus to the movement. Whirr, creak, crash,
the
entire, card-house of consequences was a write-off and they had to
start
again.

Honda's latest television advertisement, a two-minute film called
"Cog", is
like a fine-lubricated line of dominoes. It begins with a
transmission
bearing which rolls into a synchro hub which in turn rolls into a
gear
wheel cog and plummets off a table on to a camshaft and pulley wheel.
All
the parts are from the new Honda Accord - 495 to you, guv'nor, or
illion
if you want to pay for the advertising campaign. And what an
amazing ad
campaign it is, too.

Back on Cog, things are still moving, in a what-happened-next manner
redolent of "there was an old woman who swallowed a fly". With a ting
and a
ding of metal on metal, a thud of contact and the occasional thwock,
plop
and extended scraping sound, the viewer watches as individual,
stripped-down
parts of car roll into one another and set off more reactions.

Rube Goldberg lives on -- and think what the Art Director of this
commercial went through making it happen!
----------
Eric
it's about finding beauty in the commonplace.
Click to expand...
--
LisaFX
http://www.pbase.com/lisafx
Canon S20, Sony S75, F707
 
Erichatch said:
Talk about patience!

Visit the link, then read on. This is absolutely the most
incredible photographic set up you have ever seen. Enough said til
you've seen it.

http://home.attbi.com/~bernhard36/honda-ad.html

Some info is on the web page, but here's some more, courtesy a
friend of mine in Seattle.

It took 606 video "takes" to tape this ad, and if they had been
forced
to do a 607th it is probable, if not downright certain, that one
of the
film
crew would have snapped and gone mad.

On the first 605 occasions something small, usually infuriatingly
minute, went just slightly awry and the whole delicate arrangement
was
wrecked.
A drop too much oil there, or here maybe one ball-bearing too many
giving
a fraction too much impetus to the movement. Whirr, creak, crash,
the
entire, card-house of consequences was a write-off and they had to
start
again.

Honda's latest television advertisement, a two-minute film called
"Cog", is
like a fine-lubricated line of dominoes. It begins with a
transmission
bearing which rolls into a synchro hub which in turn rolls into a
gear
wheel cog and plummets off a table on to a camshaft and pulley wheel.
All
the parts are from the new Honda Accord - 495 to you, guv'nor, or
illion
if you want to pay for the advertising campaign. And what an
amazing ad
campaign it is, too.

Back on Cog, things are still moving, in a what-happened-next manner
redolent of "there was an old woman who swallowed a fly". With a ting
and a
ding of metal on metal, a thud of contact and the occasional thwock,
plop
and extended scraping sound, the viewer watches as individual,
stripped-down
parts of car roll into one another and set off more reactions.

Rube Goldberg lives on -- and think what the Art Director of this
commercial went through making it happen!
----------
Eric
it's about finding beauty in the commonplace.
Click to expand...
 
This ad has sparked a very lively debate in our family. Yes., some folks hav eway too much free time... but which folks? The hardworking grips, gaffers, and dogsbogies that made the thing happen? The art director who had to engineer the whole complex shoot? The account rep who had to pitch this l-o-n-g commercial to honda?

I've been guffawing for hours over the dropped-jaw reaction of all who've seen it, while thinking yes, these are the same folks who bring you "funniest home videos".

This is about WAY more than time-wasting. It's abut enginering vs. science., art vs. documentation, and a whole host of other things. Well worth your comments, and those of others.
Dave Biddle said:
Erichatch said:
Talk about patience!

Visit the link, then read on. This is absolutely the most
incredible photographic set up you have ever seen. Enough said til
you've seen it.

http://home.attbi.com/~bernhard36/honda-ad.html

Some info is on the web page, but here's some more, courtesy a
friend of mine in Seattle.

It took 606 video "takes" to tape this ad, and if they had been
forced
to do a 607th it is probable, if not downright certain, that one
of the
film
crew would have snapped and gone mad.

On the first 605 occasions something small, usually infuriatingly
minute, went just slightly awry and the whole delicate arrangement
was
wrecked.
A drop too much oil there, or here maybe one ball-bearing too many
giving
a fraction too much impetus to the movement. Whirr, creak, crash,
the
entire, card-house of consequences was a write-off and they had to
start
again.

Honda's latest television advertisement, a two-minute film called
"Cog", is
like a fine-lubricated line of dominoes. It begins with a
transmission
bearing which rolls into a synchro hub which in turn rolls into a
gear
wheel cog and plummets off a table on to a camshaft and pulley wheel.
All
the parts are from the new Honda Accord - 495 to you, guv'nor, or
illion
if you want to pay for the advertising campaign. And what an
amazing ad
campaign it is, too.

Back on Cog, things are still moving, in a what-happened-next manner
redolent of "there was an old woman who swallowed a fly". With a ting
and a
ding of metal on metal, a thud of contact and the occasional thwock,
plop
and extended scraping sound, the viewer watches as individual,
stripped-down
parts of car roll into one another and set off more reactions.

Rube Goldberg lives on -- and think what the Art Director of this
commercial went through making it happen!
----------
Eric
it's about finding beauty in the commonplace.
Click to expand...
Click to expand...
--
----------
Eric
it's about finding beauty in the commonplace.
 
Three out of four of us hav ewatched this with our jaws unhinged. The fourth is away at college and I haven't heard from her. Point: this is still incredible photography/
Digi-Ry said:
According to this page:

http://www.dailyrecord.co.uk/news/page.cfm?objectid=12844132&method=full&siteid=89488&headline=TAKE%20606
the room was not big enough to fit the entire operation, so it was
done in two halves, with a single second of the muffler rolling
across the floor done as CG.
jr60004 said:
Wow... Sure is neat to watch.
But some of the physics don't look correct.
With a quick look: Tires do not roll uphill, in my world, and these
seem to gain speed! The muffler rolling sideways? Not enough of a
drop to create the rotational momentum for, what was it? six or
seven rolls? Methinks much of this is CG, just like movies now.
Mikeeee

--
Donuts... is there anything they can't do? H.J. Simpson
Click to expand...
Click to expand...
--
----------
Eric
it's about finding beauty in the commonplace.
 
...that that was all done for real...wow
Erichatch said:
Talk about patience!

Visit the link, then read on. This is absolutely the most
incredible photographic set up you have ever seen. Enough said til
you've seen it.

http://home.attbi.com/~bernhard36/honda-ad.html

Some info is on the web page, but here's some more, courtesy a
friend of mine in Seattle.

It took 606 video "takes" to tape this ad, and if they had been
forced
to do a 607th it is probable, if not downright certain, that one
of the
film
crew would have snapped and gone mad.

On the first 605 occasions something small, usually infuriatingly
minute, went just slightly awry and the whole delicate arrangement
was
wrecked.
A drop too much oil there, or here maybe one ball-bearing too many
giving
a fraction too much impetus to the movement. Whirr, creak, crash,
the
entire, card-house of consequences was a write-off and they had to
start
again.

Honda's latest television advertisement, a two-minute film called
"Cog", is
like a fine-lubricated line of dominoes. It begins with a
transmission
bearing which rolls into a synchro hub which in turn rolls into a
gear
wheel cog and plummets off a table on to a camshaft and pulley wheel.
All
the parts are from the new Honda Accord - 495 to you, guv'nor, or
illion
if you want to pay for the advertising campaign. And what an
amazing ad
campaign it is, too.

Back on Cog, things are still moving, in a what-happened-next manner
redolent of "there was an old woman who swallowed a fly". With a ting
and a
ding of metal on metal, a thud of contact and the occasional thwock,
plop
and extended scraping sound, the viewer watches as individual,
stripped-down
parts of car roll into one another and set off more reactions.

Rube Goldberg lives on -- and think what the Art Director of this
commercial went through making it happen!
----------
Eric
it's about finding beauty in the commonplace.
Click to expand...
 
the tires going uphill is the only aspect i would question. Other than that...superb!!!!!!!!!!!!
Erichatch said:
Talk about patience!

Visit the link, then read on. This is absolutely the most
incredible photographic set up you have ever seen. Enough said til
you've seen it.

http://home.attbi.com/~bernhard36/honda-ad.html

Some info is on the web page, but here's some more, courtesy a
friend of mine in Seattle.

It took 606 video "takes" to tape this ad, and if they had been
forced
to do a 607th it is probable, if not downright certain, that one
of the
film
crew would have snapped and gone mad.

On the first 605 occasions something small, usually infuriatingly
minute, went just slightly awry and the whole delicate arrangement
was
wrecked.
A drop too much oil there, or here maybe one ball-bearing too many
giving
a fraction too much impetus to the movement. Whirr, creak, crash,
the
entire, card-house of consequences was a write-off and they had to
start
again.

Honda's latest television advertisement, a two-minute film called
"Cog", is
like a fine-lubricated line of dominoes. It begins with a
transmission
bearing which rolls into a synchro hub which in turn rolls into a
gear
wheel cog and plummets off a table on to a camshaft and pulley wheel.
All
the parts are from the new Honda Accord - 495 to you, guv'nor, or
illion
if you want to pay for the advertising campaign. And what an
amazing ad
campaign it is, too.

Back on Cog, things are still moving, in a what-happened-next manner
redolent of "there was an old woman who swallowed a fly". With a ting
and a
ding of metal on metal, a thud of contact and the occasional thwock,
plop
and extended scraping sound, the viewer watches as individual,
stripped-down
parts of car roll into one another and set off more reactions.

Rube Goldberg lives on -- and think what the Art Director of this
commercial went through making it happen!
----------
Eric
it's about finding beauty in the commonplace.
Click to expand...
--
Posting these days requires either dedication or medication...
cheers
Zip:P

 
ZipperZ said:
the tires going uphill is the only aspect i would question. Other
than that...superb!!!!!!!!!!!!
Click to expand...
My reaction too, but when you read the article linked to on the site, they are actually packed with weights at the top, so as they start to move the weights fall and pull it uphill.
I think it' brilliant and thanks to Eric for pointing it out.

The intersest this is generating makes it worthwhile from an adversting point of view too. Just think how many people are looking at it and talking about it already without them having to pay a penny in airtime.
And this kind of quality work really creates a quality feel for the mark.
It'll be remembered for years.
Ian
 
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