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Interview with Mr. Kazuto Yamaki
- Thread starter white tea
- Start date
JohnLindroth
Senior Member
you can hope for many new items from Sigma by reading this (although translation by Google leaves many uncertain points)
Mr. Yamaki was very diplomatic ;-)
Nancy and Pete Spader
Senior Member
Thanks for the heads up. I have found over the years that interviews with Kazuto-san have given the most useful insights into what Sigma is doing and planning to do. He is very diplomatic and circumspect in what he says, but he has never promised anything that has not occured.
I believe it is significant that he indicated that Sigma will continue its commitment to being a camera company. The Foveon sensor provides an IQ that I and many others have found captivating since the SD9, and Sigma has its future in their hands. It is in good hands!
Pete
I believe it is significant that he indicated that Sigma will continue its commitment to being a camera company. The Foveon sensor provides an IQ that I and many others have found captivating since the SD9, and Sigma has its future in their hands. It is in good hands!
Pete
maple
Senior Member
A few key and interesting points,
1. Their cameras are not selling too well. That's a bit surprising. I had the impression that the DPM were very well received by the enthusiasts market and would do well. But then they may have very high hopes.
2. No mirror-less planned.
1. Their cameras are not selling too well. That's a bit surprising. I had the impression that the DPM were very well received by the enthusiasts market and would do well. But then they may have very high hopes.
2. No mirror-less planned.
SigmaChrome
Forum Pro
I must have missed that bit. The question the interviewer asked was about the SD1 Merrill:
"AO: Price Sigma SD1 Merrill has significantly decreased. Are you satisfied with the current level of sales of the product?"
KY: Honestly not really. The current level of sales is not satisfactory for us and it is not as big as expected. Of course you have to remember that the SD1 is a specific camera that is not suitable for everything, but it has its strong points. So I'm glad there are customers who find and appreciate them."
maple
Senior Member
I thought they were talking about Sigma cameras in general. Now that you pointed it out, I realized I read to fast.
Tom Schum
Forum Pro
Kendall Helmstetter Gelner
Forum Pro
They only said the SD-1 Merrill sales were disappointing, not the DP-M cameras. From what I know the DP-M cameras are doing rather well.
I'm not sure why the SD-1 sales being lower than expected would surprise anyone given the initial price.
Also not a surprise to me, after all every single camera maker is flooding that segment. Do you make it a habit to go into bars in the middle of an active bar fight?!
R
Raist3d
Guest
But he's talking about the SD-1 Merrill. It should not be a surprise either given the kind of camera the SD-1 Merrill is competing against at that price bracket- the other cameras have a professional workflow that the SD-1 does not match, and in anything other than ISO 100-200 the other cameras start to pull ahead, leaving the SD-1 to a niche.
I agree here. I think Sigma sticking to the DP's has been one of their best choices.
Tom Schum
Forum Pro
And there is an obvious extension of the product line: a DP3 Merrill with a short tele lens, around 85 - 90 mm equivalent.
R
Raist3d
Guest
That would be a good question. Would be interesting if they can make such lens constant aperture and fast, which is really tough to do.
SigmaChrome
Forum Pro
It's all about having enough Power to run the live view and the processing. Sigma has yet to figure that one out.
R
Raist3d
Guest
The DP2's show live view.
SigmaChrome
Forum Pro
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