SONY Rising: Slowly but surely...

I'm talking about the competitive advantage of owing their own foundries and manufacturing facilities. Sony in a way is playing the same game that Apple has played within the last decade to reign supreme a'la Iron Chef.
...except that Apple does not have it's own foundries and manufacturing facilities. They buy their parts from Samsung and Sony (the iPhone4s guts are all samsung, except the camera which is sony) and it's assembled by Foxconn in china.
 
....

Agreed! Since the launch of the A700 and A900 I was convinced that Sony would relentlessly be rising in the camera market as a strong competitor. The bold move to SLT and EVF ( A55 ) and NEX APS-C mirrorless, folllowed right after by the amazing A77 OLED EVF were the confirmation of a solid growth based on the most advanced technology.
As I've been saying all along, it's just a matter of time. Relentlessly.

... Lucas
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Always having fun with photography ...

http://www.lucaspix.smugmug.com/

 
Having been following the ebbs and flow of the digital photography revolution since the days of the Apple Quick Take 100 (Yes, Apple used to make digital cameras!), I've been keen to pick up on the rise and fall of all the major players.

One palpable trend I see is the ascendency of Sony as a serious digital photography company. Not that they haven't done too shabby in the past, but going forward, Sony is assaulting the traditional big names (i.e. Canon and Nikon) with the full force and vigor that a company of their size and scope can muster.

I'm talking about the competitive advantage of owing their own foundries and manufacturing facilities. Sony in a way is playing the same game that Apple has played within the last decade to reign supreme a'la Iron Chef.

It is going to be hard for Canon and Nikon to fight in the next decade.

Mark my words.
My take is that Sony is gaining market share against Canon and Nikon because of innovation and not being afraid of alienating the base, and the mirrorless lineups of the three companies are a clear giveaway of what's going on. Canon and Nikon are so afraid of alienating their base SLR customers that they built clearly dumb-ed down cameras in the EOS M and V1/J1 respectively, whereas Sony didn't give a second thought to releasing the NEX-7 which is arguably as good as the A77 in many respects.

EVF is innovation and, like it or not, it's the future for all but the most die hard OVF lovers (nothing against that btw, just making an argument), and guaranteed that Canon and Nikon wouldn't dream of building an EVF full frame at this point. On the other hand, Sony knows they'll lose some customers with an SLT FF camera, but guess what, they don't give a flip. They are innovating.

Does anyone see a correlation here? Let me put it another way. Back in the 70s and 80s Detroit was so paralyzed over the fact that US consumers wanted big cars that they wouldn't dream of building a compact car while smaller players like Datsun and Toyota knew the future was smaller cars.

Ask anyone in Detroit how the "too paralyzed to risk alienating the base" strategy worked out for them.
 
Having been following the ebbs and flow of the digital photography revolution since the days of the Apple Quick Take 100 (Yes, Apple used to make digital cameras!), I've been keen to pick up on the rise and fall of all the major players.

One palpable trend I see is the ascendency of Sony as a serious digital photography company. Not that they haven't done too shabby in the past, but going forward, Sony is assaulting the traditional big names (i.e. Canon and Nikon) with the full force and vigor that a company of their size and scope can muster.
Hmm, sony just lost $5,000,000,000 (billion in case you can't tell) in a very recent if not the last reporting quarter. Hard for a company to assault when they have problems within the company.
I'm talking about the competitive advantage of owing their own foundries and manufacturing facilities. Sony in a way is playing the same game that Apple has played within the last decade to reign supreme a'la Iron Chef.
Sony is the anti-Apple. 2 companies could not be more different. really.
It is going to be hard for Canon and Nikon to fight in the next decade.
Sony hasn't made much in-roads in the 6 years since they bought Minolta Camera. What will 10 more years help them? They've done a lot better than Samsung with their attempt at getting into the high end removeable lens camera business.
 
He was talking about the Apple QuickTake digital camera, which was one of the first consumer digital cameras. In the link below, it says that Times magazine called it "the first consumer digital camera’ and ranked it among its ’100 greatest and most influential gadgets from 1923 to the present' list."

The cameras were sold from 1994 -1997. However, the cameras were made by Kodak and Fujifilm.

‘the first consumer digital camera’ and ranked it among its ’100 greatest and most influential gadgets from 1923 to the present' list.

There has been recent rumors of Apple having discussions with Lytro, and has led to speculations that Apple will again sell cameras.
(Yes, Apple used to make digital cameras!),
What??!!!
--
E.T.
 
There has been recent rumors of Apple having discussions with Lytro, and has led to speculations that Apple will again sell cameras.
They already do. The iPhone 4S is one of the best pocket digital cameras its owners have with them whenever they have their phone with them.

It's likely (but still a rumor) that the next iPod Touch will also have a very good camera.

Jesper
 
My take is that Sony is gaining market share against Canon and Nikon because of innovation and not being afraid of alienating the base, and the mirrorless lineups of the three companies are a clear giveaway of what's going on. ............ Back in the 70s and 80s Detroit was so paralyzed over the fact that US consumers wanted big cars that they wouldn't dream of building a compact car while smaller players like Datsun and Toyota knew the future was smaller cars.

Ask anyone in Detroit how the "too paralyzed to risk alienating the base" strategy worked out for them.
Interesting comparison.
I Would like to know if the SLT line has been successful.
And what about nex line ?

(when it does come to nex line I do not like the sony lenses )
The RX100 has been a success.

Last year I bought a sony A500 and I am not yet convinced that the nex / slt line has better image than the A500.

On the contrary : I am angry with Sony because it did drop the DSLR line just shortly after I bought my first DSLR.
 
sorry this is a late response, I actually worked(Like 1 week ago) in the Digital imaging section in Best Buy for a few months. The sony a57 along with the 5100 Nikon and t3i where some of my best sellers. Just throwing it out there that not all best buys neglect the sonys!
 
Sony is quietly moving up the ladder.. IM happy with their direction and position in such a short time... just imagine if Sony was at this for as long as Canon and Nikon... if that was the case we would all be saying Canon, Nikon, who?
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Bill aka EO
Are you forgetting that Sony seamlessly took over Konica/Minolta with Minolta having been an innovative camera manufacturer for many years? I do agree with you however that Sony is moving up the ladder and also like the direction it is taking. It will still be a long time before Sony surpasses Canon and Nikon in my opinion.
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Sony SLT-A77 / Rokinon 8mm / Sigma 10-20 f4.0-5.6 / Sigma 18-250 f3.5-6.3 / Sigma 50-500 f4.5-6.3 OS / Minolta 70-210 f4.0 / Minolta 50 f1.7 / Kenko MC4 AF 1.4 / Sony HVL- F56AM flash Karl Scharf
 
And I don't see anything to get excited about. I'd much rather have the a57 I own or an a65, and they both cost less to boot! And when comparing how slow the Canon focuses in live-view, only mirrorless cams were mentioned (as being better) but not Sony's SLT cams which are superior. Found that kind of odd.
Sony is quietly moving up the ladder.. IM happy with their direction and position in such a short time... just imagine if Sony was at this for as long as Canon and Nikon... if that was the case we would all be saying Canon, Nikon, who?
--
Bill aka EO
Are you forgetting that Sony seamlessly took over Konica/Minolta with Minolta having been an innovative camera manufacturer for many years? I do agree with you however that Sony is moving up the ladder and also like the direction it is taking. It will still be a long time before Sony surpasses Canon and Nikon in my opinion.
 

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