6 new lenses for Micro 4/3 in Photokina 2012

My hope, which I think there is at least some basis in "established" rumors with the two Olympus lenses and the Panasonic 35-100/2.8 is pretty much confirmed to be annouced and a short tele Panasonic is also fairly confirmed.

Olympus announces 12-60mm f/2.8-4 in micro 4/3 mount with weather sealing, etc, etc basically just a carry over of the existing 12-60 4/3 lens, but made to work well with CDAF as well as slightly shorter register distance for m4/3.

Olympus also announces 25mm f/1.8 lens, a little smaller than the 45/1.8 and around $199-249 in price, but good optics (better than 17/2.8, but possibly not as good as the 45/1.8).

Both lenses available before the end of November.

Panasonic annouces 35-100mm f/2.8 at the same price as the 12-35/2.8 and available also within 2 months.

Panasonic annouces a lens in the 60-75mm focal length range and an aperature of f/2 to f/2.8 with a price tag under $499. I just really hope Panasonic is not going to annouce a direct competitor to the Olympus 45mm...because frankly, why? Unless it is going to be stupid cheap or HUGELY fast, it pretty much can't be beat. Variety is good, but I think we need something like a 60 or 65mm f/2 to around f/2.8 lens for fairly cheap (hey, maybe $349 or under) a heck of a lot more than we need a 45mm or 50mm f/1.8 or f/2 or hell, even an f/1.4 or f/1.2 lens. Now don't get me wrong, I'd love to see a 42mm, 45mm or 50mm f/1.4 or faster lens SOMEDAY, but I'd rather see a bit longer of a lens at a moderately fast aperature and pretty cheap first.

Panasonic also announces an update to the 20mm f/1.7 delivering IF and silent focusing (and maybe fixing the issues with high ISO banding on the E-M5).

Lastly Panasonic announces a 10mm f/2.8 pancake lens at less than $499.
--

Many things dealing with Olympus and their OM and Pen cameras, plus my general photography and musings http://omexperience.wordpress.com/

Really hoping Oly will release a m4/3 version of the 12–60mm — that I would buy right away.

I'm a little concerned that rumors suggest the coming announcements will involve duplication rather than filling holes in the lens lineup:

• Panasonic tele: we have 45mm & 75mm with 60mm (macro) coming — we don't need another in that range very badly; we do need longer.
• Olympus normal: I don't see the need; I'd much rather see Panasonic just improve the AF on their 20mm.

I'd love to see Oly improve on their 17mm (make it f/2 with better performance), a 9mm or 10mm f/2.8, a 60–250mm f/2.8–4, a 6mm f/4, and long teles (150mm f/2.8, 300mm f/4, w/1.4x & 2x TCs). [in that order]

Paul De Bra said:

My wife (and other relatives) are thrilled by the images my E-M5 with kit lens gives. So it might be a hard sell that I need a different lens in the same range to get better image quality...

Click to expand...

I agree that I am very happy with the 12-50 and feel it's IQ is badly underrated. But being a former 12-60 user (on an E520 and E30) I can just imagine how good it would be in a real m43 format on the better sensor/processor combo of the EM5 - and whatever "pro" version of the OMD Olympus is planning.

who are really driving Olympus now. First reason...if Oly creates a "stills first" lens that deletes the macro and the electronic focusing, is there a wide enough market for that lens that won't cannibalize sales of the 12-50?

Second reason...people like you The reviews and users who aren't in the "it's gotta be at least 2.8" crowd say it's a very credible lens for what it is. . . .a SG kit lens. That demographic is a very large group of people, particularly those who have bought into m4/3s over the last three years.

Third reason...manufacturing resources. Oly's clearly (and wisely) put their money on really good primes, and a zoom that's actually pretty close in range to the 12-50 pulls resources away from their priority.

Final reason....cost. Even a slower 12-60, and I think if Oly did make this lens, it would be a SG 3.5 - 4.5 to reduce size, it would be about $800, or $499 if you buy it with a body. I'm skeptical that would provide the ROI, which brings us back to reason #1.

I'd love to be proven wrong. All of the above is IMHO. But I'm not holding my breath.

I mostly agree with your list of what's coming and needed for mFT lenses.

However, I'd put in a pitch for weather-sealed primes. I know that will add some to the cost, but with the OMD series already sealed, and the advent of the GH3 will see the same feature implemented, the similarly sealed lenses will make the most sense.

Otherwise, new, speedy, sealed primes in the sub-12mm, ~17-20mm, normal+, 50-60mm, 80mm+ ranges would fill gaps in the mFT arsenal.

"Duplicating" current FLs isn't so bad if the new lenses have the features needed by newer bodies for optimum performance that the existing lenses are lacking.

JRA

--
Artists must not only see, but see what they are seeing.

I'm looking for something in the 100-200mm range that is reasonably fast (2.8-3.5?) but most of all good image quality. I love my PL 25 1.4 and I like my Pan 7-14 a lot, but I like my Pan 14-140 kit lens not so much. I'm hoping for either Panasonic to compliment their 12-35 and 35-100 fast lenses with a fast 100-200 or else Oly to make a m4/3 version of the their 50-200. I have Pan bodies so unless the Oly would have a fair advantage in speed I'd go for the in-lens stablization of a Pan lens. Here is hoping.
--
Reid Shay
http://www.sawatchpub.com

ginsbu said:

Really hoping Oly will release a m4/3 version of the 12–60mm — that I would buy right away.

I'm a little concerned that rumors suggest the coming announcements will involve duplication rather than filling holes in the lens lineup:

• Panasonic tele: we have 45mm & 75mm with 60mm (macro) coming — we don't need another in that range very badly; we do need longer.

Click to expand...

by that logic we didn't need the 12-35 2.8, but the reality is that we did.

ginsbu said:

• Olympus normal: I don't see the need; I'd much rather see Panasonic just improve the AF on their 20mm.

Click to expand...

an olympus or panasonic high quality 17 or 18mm lens would be ideal, as 35mm fov is considered 'normal' for general street photography - or was when it was done with leicas

ginsbu said:

I'd love to see Oly improve on their 17mm (make it f/2 with better performance), a 9mm or 10mm f/2.8, a 60–250mm f/2.8–4, a 6mm f/4, and long teles (150mm f/2.8, 300mm f/4, w/1.4x & 2x TCs). [in that order]

Click to expand...

with the 12-35 2.8 and 35-100 2.8, the system is in desperate need of a 150/2.8, 200/2.8 and 300/2.8 or f/4 before we get anymore wide angel or normal lenses. if the olympic photographer had any such lens choices it's possible he'd have an easier time getting good shots.

then again for all we know there is a panasonic rep standing next to him saying 'ok i know you can get 1/640 at 1000 iso here with that lens, but bump it to 3200 so we can have samples for the site'

Dixa said:

Dixa said:

• Panasonic tele: we have 45mm & 75mm with 60mm (macro) coming — we don't need another in that range very badly; we do need longer.

Click to expand...

by that logic we didn't need the 12-35 2.8, but the reality is that we did.

Click to expand...

Did we already have a fast zoom I'm not aware of?

Dixa said:

Dixa said:

• Olympus normal: I don't see the need; I'd much rather see Panasonic just improve the AF on their 20mm.

Click to expand...

an olympus or panasonic high quality 17 or 18mm lens would be ideal, as 35mm fov is considered 'normal' for general street photography - or was when it was done with leicas getting good shots.

Click to expand...

The rumors are about a cheaper 25mm from Oly. That's what I'm talking about.

35mm-equivalent is generally termed a moderate WA, not a normal. Going by the sensor diagonal rule for normal lenses (43mm in 135 format), 35mm isn't substantially less normal than 50mm, and closer to normal than 55mm or 58mm "long normals", but that's the way the terminology is used.

Anyway, as I had said, a 17mm f/2 would be very welcome and should be Oly's replacement for their current 17mm. I would much rather choose among 17/2, 20/1.7 (with improved AF speed) and 25/1.4, than among the existing 17/2.8, 20/1.7 and 25/1.4 and a new 25/1.8.

The Oly 60 Macro should be in stores by the end of August (according to Oly sales rep).

The Pana 35-100 should be in stores by Photokina (my guess from rumors). So those two lenses just might not count for the 6 new lenses being announced at Photokina this September.

I would think that there is not that much coordination between which lenses each company is going to release. So there will be a few lenses that fill the same gaps. The lower-end consumer lenses are pretty much complete. Still don't mean that there will be another lens like the last new Panasonic lens that is going to be available soom. What is is a slow 45-150 or something like that. Not too interesting but a new lens.

I can see Panasonic going with fast Panasonic/Leica branded 17.5mm f1.8 and a fast 50mm f1.4 .

The Panasonic super wide angle (7-14 f4.0) is currently in very limited supply so just maybe an updated version of it is in the pipeline.

For Olympus I can see them going with a 25mm 1.8 to give them a some what fast normal lens. Also a 12-60 f2.8-4.0 would make a lot of sense for being a kit lens for the camera above the E-M5.

Then again there sould be another pancake lens, but pancake lenses is not that important for faux dlsr style cameras where being pocketable is not really possible. Also the lens market is dividing up with small inexpensive compact lenses for the faux rangefinder stuyle cameras and faster, more expensive lenses for the faux slr style cameras. Right now I personally would rather see the fast more expensive lenses being released. There are gaping holes in this group of lenses and not much gaps in the compact less expensive group of lenses.

It is great to see the Panasonic 12-35 f2.8 reach the market. If I ever did make MFT my primary system I will have that lens and the 35-100 f2.8 lens. Until then I am using my E-M5 for my fun camera and will have mostly fast prime lenses with it.

Interesting times ahead.

Dave
--

Mike Ronesia said:

Hen3ry said:

…Maybe that's too low an aspiration for Oly and Panny to respond.

Cheers, geoff
--
Geoffrey Heard
http://pngtimetraveller.blogspot.com/2011/10/return-to-karai-komana_31.html

Click to expand...

My 7-14 is darn nice at 9-f4 so I don't see this need.

Click to expand...

I agree, it is better to have a ultra wide zoom quality like the 7-14mm, it is more versatile.

--
Simplicity is the ultimate sophistication.

God is the tangential point between zero and infinity.

Imagination is more important than knowledge.

God always take the simplest way.

• http://aleo-photo.org

• http://blog.aleo-photo.org

ginsbu said:

Dixa said:

ginsbu said:

• Panasonic tele: we have 45mm & 75mm with 60mm (macro) coming — we don't need another in that range very badly; we do need longer.

Click to expand...

by that logic we didn't need the 12-35 2.8, but the reality is that we did.

Click to expand...

Did we already have a fast zoom I'm not aware of?

Click to expand...

what is wrong with you?

you said

'we already have a 45mm and 75mm we dont need another in that range (you are speaking about the 35-100 2.8)

but we have 12/2, 20/1.7, 25/1.4. so by your logic we didn't need a 12-35 2.8. the REALITY is that we DO need a 12-35 2.8 and a 35-100 2.8 ie - 24-70 and 70-200 2.8, the two most common used focal length fast zooms in the professional world

ginsbu said:

ginsbu said:

ginsbu said:

• Olympus normal: I don't see the need; I'd much rather see Panasonic just improve the AF on their 20mm.

Click to expand...

an olympus or panasonic high quality 17 or 18mm lens would be ideal, as 35mm fov is considered 'normal' for general street photography - or was when it was done with leicas getting good shots.

Click to expand...

The rumors are about a cheaper 25mm from Oly. That's what I'm talking about.

Click to expand...

if olympus can do it better for less then more power to them. the panasonic 25mm 1.4 is impossible to find, and it's 600 bucks.

ginsbu said:

35mm-equivalent is generally termed a moderate WA, not a normal. Going by the sensor diagonal rule for normal lenses (43mm in 135 format), 35mm isn't substantially less normal than 50mm, and closer to normal than 55mm or 58mm "long normals", but that's the way the terminology is used.

Click to expand...

35mm is considered normal for rangefinder street photography. look up the greats

ginsbu said:

Anyway, as I had said, a 17mm f/2 would be very welcome and should be Oly's replacement for their current 17mm. I would much rather choose among 17/2, 20/1.7 (with improved AF speed) and 25/1.4, than among the existing 17/2.8, 20/1.7 and 25/1.4 and a new 25/1.8.

Click to expand...

yes the system needs a quality 17mm lens, but the need for fast telephoto is far greater.

ginsbu said:

Really hoping Oly will release a m4/3 version of the 12–60mm — that I would buy right away.

I'm a little concerned that rumors suggest the coming announcements will involve duplication rather than filling holes in the lens lineup:

• Panasonic tele: we have 45mm & 75mm with 60mm (macro) coming — we don't need another in that range very badly; we do need longer.
• Olympus normal: I don't see the need; I'd much rather see Panasonic just improve the AF on their 20mm.

I'd love to see Oly improve on their 17mm (make it f/2 with better performance), a 9mm or 10mm f/2.8, a 60–250mm f/2.8–4, a 6mm f/4, and long teles (150mm f/2.8, 300mm f/4, w/1.4x & 2x TCs). [in that order]

Click to expand...

"Duplication" of focal lengths is inevitable, even desirable, in order to incorporate advances and features into the set of mFT lenses.

Improvements in AF speed depends partly on better, more precise motors in lenses. And with the OM-D series and upcoming GH3 having weather-sealing, issuing weather-sealed versions of existing lenses is really a necessity.

Sure, added features will likely make these replacement, or alternative, lenses somewhat more expensive, but that's hardly unexpected with "pro-grade" equipment.

JRA

--
Artists must not only see, but see what they are seeing.

I tend to disagree. It would be really nice to see another normal lens. If the rumors are true, it'll be a 25mm f/1.8 lens probably costing $249 to $299.

That would be an excellent alternative to the PL25/1.4 for a lot of people, which costs $529+, is very hard to find and likely is a good 25-60% larger/heavier than this rumored upon Olympus normal lens.

For a short telephoto, I also disagree. Yes a 60mm macro is coming, but first off it is likely to be resonably expensive, certainly not cheap at any rate. Next it is also resonablly large to enable macro focusing. I'd love to see a nice compact 60 or 65mm lens at an f/2.8 or faster speed that also won't break the bank.

A duplication of the Olympus 45mm, I just don't see a need. Unless it is going to be significantly faster I personally just don't think there is a point. Yes, you could possibly have a higher quality lens at that focal length, but I think it would be a stretch. The Olympus 45mm f/1.8 really is just fantastic and at $399 MSRP in the US it is pretty hard to deliver something cheaper, unless you go with a much slower lens, which then starts begging the point...why? Why would you want to spend, say, $199 on a 45mm f/2.8 lens when for a little more money you can get something that much faster...and maybe better optically? Oh, there might be a reason at some point, but I don't think that point is any day soon.

For competing against the Olympus 75mm, or at least NEAR it in focal length range, I think there is much more "need". The Olympus 75mm appears awesome, but the price is also not "cheap". The value is there if it is something you need or you have the money to easily spare. However, it is by no means a "budget" or "casual" photographer lens at all. The Olympus 45mm you could say that about, that for a really good portrait lens, a lot of people would be willing to shell out $399 or less for one. $899 though...now THAT is quite a different story. However, get a 60, 65mm or even a bit longer lens around f/2 or 2.4 or 2.5 or 2.8 for $399 or less and I think you are back in to the same territory of being a resonable by for entry level photographers, casual photographers, people on a budget, etc.

I don't personally use longer than 45mm often enough to be worth spending $899 on a lens no matter how phenomanal it is. My Olympus 40-150 f/4-5.6 at $149 refurb will fill in just fine thank you very much. Even if it isn't nearly as fast or as high optical quality. Now offer me a lens at 60mm up to around 80mm or so at f/2.8 or faster, with decent optical quality and costing less than four hundred bucks and likely you'll have a sale out of me (and a lot of other photographers?).

I DO think there is a need for that. Sure, I'd love to see longer lenses too.
--

Many things dealing with Olympus and their OM and Pen cameras, plus my general photography and musings http://omexperience.wordpress.com/

Dixa said:

ginsbu said:

Dixa said:

Dixa said:

• Panasonic tele: we have 45mm & 75mm with 60mm (macro) coming — we don't need another in that range very badly; we do need longer.

Click to expand...

by that logic we didn't need the 12-35 2.8, but the reality is that we did.

Click to expand...

Did we already have a fast zoom I'm not aware of?

Click to expand...

what is wrong with you?

you said

'we already have a 45mm and 75mm we dont need another in that range (you are speaking about the 35-100 2.8)

but we have 12/2, 20/1.7, 25/1.4. so by your logic we didn't need a 12-35 2.8. the REALITY is that we DO need a 12-35 2.8 and a 35-100 2.8 ie - 24-70 and 70-200 2.8, the two most common used focal length fast zooms in the professional world

Click to expand...

That is true, good zooms are largely used by pros.

Dixa said:

Dixa said:

Dixa said:

Dixa said:

• Olympus normal: I don't see the need; I'd much rather see Panasonic just improve the AF on their 20mm.

Click to expand...

an olympus or panasonic high quality 17 or 18mm lens would be ideal, as 35mm fov is considered 'normal' for general street photography - or was when it was done with leicas getting good shots.

Click to expand...

The rumors are about a cheaper 25mm from Oly. That's what I'm talking about.

Click to expand...

if olympus can do it better for less then more power to them. the panasonic 25mm 1.4 is impossible to find, and it's 600 bucks.

Dixa said:

35mm-equivalent is generally termed a moderate WA, not a normal. Going by the sensor diagonal rule for normal lenses (43mm in 135 format), 35mm isn't substantially less normal than 50mm, and closer to normal than 55mm or 58mm "long normals", but that's the way the terminology is used.

Click to expand...

35mm is considered normal for rangefinder street photography. look up the greats

Dixa said:

Anyway, as I had said, a 17mm f/2 would be very welcome and should be Oly's replacement for their current 17mm. I would much rather choose among 17/2, 20/1.7 (with improved AF speed) and 25/1.4, than among the existing 17/2.8, 20/1.7 and 25/1.4 and a new 25/1.8.

Click to expand...

yes the system needs a quality 17mm lens, but the need for fast telephoto is far greater.

Click to expand...

--
Simplicity is the ultimate sophistication.

God is the tangential point between zero and infinity.

Imagination is more important than knowledge.

God always take the simplest way.

• http://aleo-photo.org

• http://blog.aleo-photo.org

Yes, please, no more pancakes, they are ergonomically worse than reasonably sized lenses, like the 1.8/45mm.

--
Thomas

Dixa said:

ginsbu said:

Dixa said:

Dixa said:

• Panasonic tele: we have 45mm & 75mm with 60mm (macro) coming — we don't need another in that range very badly; we do need longer.

Click to expand...

by that logic we didn't need the 12-35 2.8, but the reality is that we did.

Click to expand...

Did we already have a fast zoom I'm not aware of?

Click to expand...

Click to expand...

[snipped rudeness]

Dixa said:

you said

'we already have a 45mm and 75mm we dont need another in that range (you are speaking about the 35-100 2.8)

Click to expand...

No, I'm speaking about the rumored Panasonic short tele already discussed in this thread, hence the three lenses I mentioned are primes. The 35–100mm is a foregone conclusion and much needed precisely because no similar lens is already available.

[snip]

Dixa said:

Dixa said:

Dixa said:

Dixa said:

• Olympus normal: I don't see the need; I'd much rather see Panasonic just improve the AF on their 20mm.

Click to expand...

an olympus or panasonic high quality 17 or 18mm lens would be ideal, as 35mm fov is considered 'normal' for general street photography - or was when it was done with leicas getting good shots.

Click to expand...

The rumors are about a cheaper 25mm from Oly. That's what I'm talking about.

Click to expand...

if olympus can do it better for less then more power to them. the panasonic 25mm 1.4 is impossible to find, and it's 600 bucks.

Dixa said:

35mm-equivalent is generally termed a moderate WA, not a normal. Going by the sensor diagonal rule for normal lenses (43mm in 135 format), 35mm isn't substantially less normal than 50mm, and closer to normal than 55mm or 58mm "long normals", but that's the way the terminology is used.

Click to expand...

35mm is considered normal for rangefinder street photography. look up the greats

Click to expand...

You aren't using 'normal' the way it is standardly used by photographers. You look that up.

[snip]

3DrJ said:

"Duplication" of focal lengths is inevitable, even desirable, in order to incorporate advances and features into the set of mFT lenses.

Click to expand...

I view this as a matter of priorities. There are holes in the lineup that need filling first. We also have existing lenses that need upgrades.

[snip]

3DrJ said:

Sure, added features will likely make these replacement, or alternative, lenses somewhat more expensive, but that's hardly unexpected with "pro-grade" equipment.

Click to expand...

If there are substantial differences between the lenses (including price), then I'm not worried about duplication. But I see much higher priorities than adding a 25/1.8 to the 20/1.7 and 25/1.4, or a 60mm-ish Panasonic tele to the 45/1.8, 75/1.8 and coming 60/2.8 macro.

azazel1024 said:

I tend to disagree. It would be really nice to see another normal lens. If the rumors are true, it'll be a 25mm f/1.8 lens probably costing $249 to $299.

Click to expand...

It would be much more compelling at $250, I doubt it will be. Both the Oly 17mm and Panasonic 14mm lenses are ~$300 and they are slower. The 20/1.7 is ~$360. I think a 25/1.8 at $300 would be fairly agressive pricing from Oly and higher wouldn't surprise me.

azazel1024 said:

That would be an excellent alternative to the PL25/1.4 for a lot of people, which costs $529+, is very hard to find and likely is a good 25-60% larger/heavier than this rumored upon Olympus normal lens.

Click to expand...

I think the relevant comparison is to the 20/1.7. That lens does need an AF upgrade, which I expect Panasonic will get around to someday. Unless the Oly is both really cheap and strong optically, I don't see enough room between the 20/1.7 and a 25/1.8 to justify both, certainly not before many other needed lenses.

azazel1024 said:

For a short telephoto, I also disagree. Yes a 60mm macro is coming, but first off it is likely to be resonably expensive, certainly not cheap at any rate. Next it is also resonablly large to enable macro focusing. I'd love to see a nice compact 60 or 65mm lens at an f/2.8 or faster speed that also won't break the bank.

Click to expand...

I'd respond here basically as I did above.

(Maybe we'll see a 60–70mm range prime from Sigma catering to the APS-C mirrorless systems.)

azazel1024 said:

A duplication of the Olympus 45mm, I just don't see a need. Unless it is going to be significantly faster I personally just don't think there is a point. Yes, you could possibly have a higher quality lens at that focal length, but I think it would be a stretch. The Olympus 45mm f/1.8 really is just fantastic and at $399 MSRP in the US it is pretty hard to deliver something cheaper, unless you go with a much slower lens, which then starts begging the point...why? Why would you want to spend, say, $199 on a 45mm f/2.8 lens when for a little more money you can get something that much faster...and maybe better optically? Oh, there might be a reason at some point, but I don't think that point is any day soon.

Click to expand...

Agreed.

azazel1024 said:

For competing against the Olympus 75mm, or at least NEAR it in focal length range, I think there is much more "need". The Olympus 75mm appears awesome, but the price is also not "cheap". The value is there if it is something you need or you have the money to easily spare. However, it is by no means a "budget" or "casual" photographer lens at all. The Olympus 45mm you could say that about, that for a really good portrait lens, a lot of people would be willing to shell out $399 or less for one. $899 though...now THAT is quite a different story. However, get a 60, 65mm or even a bit longer lens around f/2 or 2.4 or 2.5 or 2.8 for $399 or less and I think you are back in to the same territory of being a resonable by for entry level photographers, casual photographers, people on a budget, etc.

I don't personally use longer than 45mm often enough to be worth spending $899 on a lens no matter how phenomanal it is. My Olympus 40-150 f/4-5.6 at $149 refurb will fill in just fine thank you very much. Even if it isn't nearly as fast or as high optical quality. Now offer me a lens at 60mm up to around 80mm or so at f/2.8 or faster, with decent optical quality and costing less than four hundred bucks and likely you'll have a sale out of me (and a lot of other photographers?).

Click to expand...

I think the market would be larger at 100mm. Panasonic would have that to themselves, instead of sharing it with three other short-ish teles. A moderately priced 100mm would nicely complement the 45/1.8. I'd be interested anyway…

ginsbu said:

ginsbu said:

35mm is considered normal for rangefinder street photography. look up the greats

Click to expand...

You aren't using 'normal' the way it is standardly used by photographers. You look that up.

Click to expand...

Many if not most Leica using street photographers (including me with an M4 years ago)
considered 35mm at THIER standard ie most used lens. You look that up.
Nothing to do with the industry accepted "standard"
--
Brian Schneider

A lens 'similar to the Olympus 75mm f1.8'? That, to me, is the most interesting lens since so far Olympus and Panasonic have avoided duplicating each other in primes. Perhaps this new 75mm (and I'm basing this on nothing, just a wild guess) might be something like a 75mm f2.8 OIS Macro? This would be roughly equivalent to the hugely popular 100mm macro lenses on APS-C DSLRs (every first party manufacturer makes one, and also the Tamron 90mm/Sigma 105mm).