why Sony can continue normal pace of Nex lens intros

RussellInCincinnati

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After years of following this forum, and lots of arguing, finally understand why Sony Corp. does not feel compelled to introduce new Nex mirrorless-APS-C lenses--at a rate faster than they have produced new lenses so far.

(As an aside, Zackiedawg has done a good job on this forum of describing the rate of new Nex lens intros, and has shown that the number of new lenses that Sony is getting out the door for eMount is kind of ordinary, neither real fast nor real slow. Regardless of how awful or great you feel the lenses are, considering the newness of the system the number of lenses is pretty average for new camera lines.)

Sony need not speed up new eMount lens intros, for the same reason that any other manufacturer of full frame and/or DSLR cameras, who wants to introduce a new mirroless APS-C sensored camera, isn't going to bother bringing out a "full suite of lenses" with their new mirrorless APS-C camera.

It's because as long as the camera companies provide an autofocusing adapter for a full suite of lenses they already make , the whole issue of having a full suite of compact APS-C-mirrorless-optimized lenses, in order to get good sales of the mirrorless body, is solving a problem that users may want to be solved, but doesn't need to be solved for the manufacturers to enjoy good sales.

Why should Sony or Canon spend zillions rushing out a bunch of new lightweight mirrorless lenses, as long as

(a) they have the most overwhelmingly popular kit zooms and maybe a fast prime or two already covered and

(b) the folks who would be, in the abstract, outraged by the light little mirrorless lens' optically-unambitious performance and lack of selection are either

(b1) thinking of lenses so inherently big that the adapter needed to use the existing non-mirrorless lenses is not problematic, or

(b2) aren't thinking about the ever-shrinking importance of lens optical performance as display targets become more and more low-res web pages, and computational photography correction and sharpening tools that make sheer optical performance less important or

(b3) are also looking for things, like certain kinds of handling and autofocusing capability, that the tiny APS-C mirrorless body ain't gonna have anyway.

To refute this argument, one should be able to

(a) show poor sales of a new APS-C mirrorless body (from a manufacturer of an existing suite of DSLR lenses) that can be reasonably be traced to a lack of a full suite of miniaturized lenses and

(b) explain how many people who want inherently larger, heavier, more expensive higher-performing lenses are going to even notice or care about the largeness, weight or price of 110gram-to-200gram (even phase detect autofocusing) adapters (that give you balanced and professionally useful perfect tripod mount points by the way) needed for the relatively rare occasions when the uber-lenses are needed. And

(c) explain how people who want faster lenses, and/or longer lenses, are not also going increasingly likely to be demanding other features, like phase detect autofocusing, or in-body stabilization, or handling balance with big lenses, that cameras like the super light weight (hence popular) 250-gram-ish Nex's can't compete with anyway.

My own case is typical. Am not excited by the optical performance and selection of the Nex real light weight eMount lens line. They're not what I want for a good fraction of my purposes. But a Nex is quite competitive for me anyway . Because the Alpha mount lenses that can do what the eMount lenses don't, perfect corners or whatever, are inherently so big (and the Nex body is so small) that I don't even notice or begrudge the adapter that's required to get to those lenses.

I'm hoping Sony keeps developing the cost-effective, high-performance Alpha lens line, lenses that are usable on many types of cameras...and I don't even want Sony to bother with more eMount lenses that can only be used on one type of camera. Heck with eMount lenses that will (a) always be compromised in performance or cost in order to be "suitably small" for the little mirrorless bodies and (b) bring performance to a body so small that, no matter how perfect the eMount lenses are, the resultant system is never gonna have the features I want for highest-performance situations anyway. Bulkier Alpha DSLRs will always do better for those rare-for-me situations (and probably rare for most Nex users, who after all bought a camera missing many a DSLR feature). And it's great to be able to run around with a near-weightless all eMount kit when that's adequate, so Sony gets sales to me despite the Nex shortcomings compared to Alpha DSLRs.





Cost me $50 to add the bulky lens (of course bringing nicer corner resolution) I wanted to the Nex, to take this way-better-than-point-and-shoot level of photo yesterday. Sony would not generate more overall sales from me by bothering to duplicate the will-always-be-bigger Alpha lenses I like in native eMount.

Bothering and risking lots of new, duplicative and inherently compromised (to make them Nex-tiny) eMount lenses isn't going to get new Sony purchases from me. The new eMount lenses would just be to try to get me to pointlessly switch from Sony Alpha purchases (of lenses that can be used on multiple camera types) to purchases of eMount lenses that can be used only one, feature-compromised-to-be-tiny camera type.
 
I fully believe that you'll see a swing from those low end DSLR APS-C cams/lenses to the NEX style. But, until folks accept the change and put money into a system (showing faith to the company in spending development dollars) it will be slow.

I think what this shows (and we all knew it/felt it when purchasing) is that many folks went dragging their feet to a low end DSLR because they wanted better IQ, not because they wanted the size and weight of DSLR.

Solve/improve the AF gap and you'll shut alot of mouths.
 
Agree largely with the OP, but would love to see an E-mount version of the 22mm F2 pancake that Canon are bringing out with the EOS-M - even if, as expected, it isn't any great shakes optically.

Not likely to happen though given Sony already have a 24mm f1.8 - but that is far too large (and expensive) for my needs.

I don't think I fell foul of any of the OP's complaint criteria there did I? :)
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Accuracy wise they are great. I was referring to the speed that they can AF when compared to a DSLR.
 
Generally speaking, the AF of the cheaper adapter is too slow for most people to want to bother with. And the more expensive adapter is too expensive for most people to want to bother with.

I understand the adapters are a good solution, but just not as practical from marketing and sales standpoint in terms of really driving sales. Compare that to say the Sony equivalent of the Panasonic 20mm f/1.7- a fast, small lens with wide to normal POV at a consumer-level price- now that could drive sales.

(by 'equivalent' I don't mean the exact same lens, but something similar.)

I think when many complain about Sony's lens development, it's not that we want to buy a closet full of silver lenses, it's more that they're missing a specific lens type/category many people want- a fast normal that doesn't cost $1000 (bonus points if it is pancake or near-pancake size.)

I guess there is a probably Sony alpha 35mm f/1.8 lens or something like that with the expensive adapter you could use for good results, but the combined cost and size is too much.

I understand that Sony E lens development hasn't been that slow, it's probably similar to Panasonic or Olympus but for the fact that with M 4/3 you have 2 different companies releasing lenses.
 
To all.

Not everyone wants to use an adapter with lens designed for other systems. Also many buyers don't own Alpha or even know they exist. The Nex-5, and Nex-7 were touted as at the leading edge of camera technology. And at a price of $1149, I think buyers deserve a line up of lens to match it. I own a Nex-7, and love it, but I feel, and I don't think I'm alone, the quality of the lens lineup is mediocre. I don't expect Sony to match the lineup of companies with a much longer lens history, but I think it's sad that we have to use an adapter with legacy glass, and maybe lose AF and OSS. Many on this forum that think they are the know all, know everything as to what Sony should do, or not do, fail to realize how small a percentage of the buying public are depreview posters. The buyer of a high priced camera in most cases may not have a clue about legacy glass and adapters. The only lens I see in the lineup from Sony that "cut the mustard" is the Zeiss 24, (a $1200 lens) and the Sony 50mm 1.8. The rest though inexpensive, are mediocre. Before all the Nex fanboys chime in and bash me, remember, I too am a fan of the Nex system. If you can use lens that you already own and don't mind losing AF and OSS, or don't mind sticking a 2 pound lens on and defeating the whole concept of a small camera....,fine. There are many users of Nex buyers that only want Sony lens that will give them the "pop out" images they expect. I'm coming from a Nikon D300, with good glass, so I know what a good image is. Sad to say the only images that come close are the ones I get from non Sony lens, the Sigma. If you can take what I have said without being emotional and not feel like I stuck a knife in your heart, you'll be honest and realize you too at times have felt the same. My intent is not to start a ruckus, and I will not reply in that way, but this forum is wroth with discussions on the Sony lineup, it's getting a little boring.
The Sony lineup is what it is.
JMHO
 
Generally speaking, the AF of the cheaper adapter is too slow for most people to want to bother with. And the more expensive adapter is too expensive for most people to want to bother with.

I understand the adapters are a good solution, but just not as practical from marketing and sales standpoint in terms of really driving sales. Compare that to say the Sony equivalent of the Panasonic 20mm f/1.7- a fast, small lens with wide to normal POV at a consumer-level price- now that could drive sales.

(by 'equivalent' I don't mean the exact same lens, but something similar.)

I think when many complain about Sony's lens development, it's not that we want to buy a closet full of silver lenses, it's more that they're missing a specific lens type/category many people want- a fast normal that doesn't cost $1000 (bonus points if it is pancake or near-pancake size.)

I guess there is a probably Sony alpha 35mm f/1.8 lens or something like that with the expensive adapter you could use for good results, but the combined cost and size is too much.

I understand that Sony E lens development hasn't been that slow, it's probably similar to Panasonic or Olympus but for the fact that with M 4/3 you have 2 different companies releasing lenses.
+1 well said
 
Ultimately a product and brand survive and thrive based on the quality of product and consumers' perceptions of that quality ( - they - we - are the final judges as we vote with our dollar). Clearly Sony is directionally correct (as validated with the most recent Canon announcement related to sensor size and lens-based IS).

I think the answer why any company in Sony's position may want to consider accelerating delivery of quality native Nex lenses include:
  • As the mirrorless market remains in it's infancy, there will be winners and losers and now is the time to take marketshare in a cost efficient way
  • Maybe 12 months ago the destiny of the mirrorless segment was not so obvious that any company would want to overly commit, but I think it is becoming clear to all this will be a long term growing profitable segment for companies that capitalize on the opportunity correctly
  • While people will always quibble about how to drive brand/product improvements, the only consistent griping Sony's brand advocates (us) have is related to limited lens diversity (I personally feel comfortable with lens development relative to competition). IF Sony were to deliver quality lens more quickly, I see it as an opportunity to accelerate and solidify it's position in this segment, versus a defensive need.
  • Related to the above, while mirrorless cameras target "upgraders" (I am one) and so a plethora of high quality native lenses may not be needed for the masses, it is the brand advocates that will revel in the need for "all the right" lenses and will either sing the praises of the brand or bad mouth (check out the negativity on the Canon forums today). Managing The Advocates is extremely important in solidifying a camara brand's position and is likely what Canon did effectively years ago with the advent of DSLRs
So, correct, Sony can continue to add lenses at current pace and remain a solid mirrorless player. Correct, Sony's crystal ball 1 - 2 years ago may have prognosticated all kinds of justifications why they should not step on the lens making gas.

But, if Sony wanted/wants to become to the mirrorless segment what Canon is for DSLRs. now is the time to deliver. Deliver ~ 5 quality native Nex lenses in the next 12 months that plug most of those perceived holes in the line-up, and they will have eliminated all reasons not to buy a Sony.
  • They have sensor advantage over all the 4/3rds
  • They have native lens advantage over Canon
  • They have technology/QC advantage over Samsung
  • They have "positioning" smarts and price advantage over Fuji
I can only speculate a quality lens takes 1+ years to develop start to finish. I am hopeful their crystal ball/research being conducted as the N7 and Zeiss lens were hitting the market made it obvious of their market opportunity. I think the next 12 months will be very telling for Sony whether they intend to seize the moment.
 
pete_mb: ...but would love to see an E-mount version of the 22mm F2 pancake that Canon are bringing out with the EOS-M - even if, as expected, it isn't any great shakes optically.
Let's note that the Canon "APS-C" EOS-M sensor is about 89% of the size of the Nex sensor. So the Canon's imaging quality potential has gotta be an ever so slight notch down from the Nex, in exchange for ever slightly better depth of field and reduction in lens size and weight. Anyway the Nex equivalent-version lens would be roughly 24mm, about 23.5mm, not so different than the current Nex 24/1.8?

Am not holding my breath waiting for another eMount lens from Sony, just a tiny bit slower than the 24/1.8, but compromised further in performance to make it noticeably cheaper (and perhaps smaller)? Can't imagine this being a Sony design priority. Seems like Sony's already spoken as to what they think a fast lens in that angle of view for the Nex should look and act like.
pete_mb: Not likely to happen though given Sony already have a 24mm f1.8 - but that is far too large (and expensive) for my needs.
It would be unquestionably convenient for us users to have budget and small, and expensive and large, options for every focal length and max aperture.

You're kind of making my point. The overall point of this thread was to hazard that Sony and Canon inherently have those choices already for their mirrorless users, via adapters, without having to crank out many (smaller duplicative mirrorless) new lenses.

Canon gives us a further clue as to them having no intention to bothering with catering to every conceivable whim of mirrorless enthusiast-purchasers. In terms of lots of EOS-M lenses real soon, or any other pushing-the-envelope image quality features for that matter. In that they don't even bother with focus peaking on their new EOS-M cam.

Hmm, maybe Sony'd do a smaller, cheaper 23mm F/2.4 Nex or something like that.
pete_mb: I don't think I fell foul of any of the OP's complaint criteria there did I?
Can't really fault anyone for complaining that they personally wish Sony would do something for them that they'd like. Would like Sony to make a super small medium format camera too, now that I think about it. Hey, have got those old Mamiya 645 medium format lenses.

I just make fun of people (am not calling for their prosecution) that recirculate endless observations that Sony must be too stupid to realize that they are losing my medium format sales dollars...and losing the ocean of big-lenses-for-the-Nex-that-duplicate-Alpha-lenses sales dollars too.



 
teseg: ...think the answer why any company in Sony's position may want to consider accelerating delivery of quality native Nex lenses include:
teseg: As the mirrorless market remains in it's infancy, there will be winners and losers and now is the time to take marketshare in a cost efficient way
Makes sense, but wonder if Sony figures it's getting the market share it's happy with, without risking rushing lenses anyway. You'll have to pry my 225 gram C3 body away from me with difficulty. Someone else who plans to swamp the Nex's flexibility with a huge lens line better have awfully deep pockets, no need for short-term return relative to investment, the same high-ISO capability, and equally light camera bodies that we can get on eBay for $250 dollars.
teseg: Maybe 12 months ago the destiny of the mirrorless segment was not so obvious that any company would want to overly commit, but I think it is becoming clear to all this will be a long term growing profitable segment for companies that capitalize on the opportunity correctly
So you're saying there's less and less risk for Sony to invest in eMount lenses as the years go by. Agreed, that could justify a Sony rethink of an eMount lens release schedule.
teseg: While people will always quibble about how to drive brand/product improvements, the only consistent griping Sony's brand advocates (us) have is related to limited lens diversity (I personally feel comfortable with lens development relative to competition). IF Sony were to deliver quality lens more quickly, I see it as an opportunity to accelerate and solidify it's position in this segment, versus a defensive need.
OK. Let's revisit this after we see Sony bleeding sales to some more-native-mirrorless-lens competitor that delivers the same image quality and price/performance ratio.
teseg: Related to the above, while mirrorless cameras target "upgraders" (I am one) and so a plethora of high quality native lenses may not be needed for the masses, it is the brand advocates that will revel in the need for "all the right" lenses and will either sing the praises of the brand or bad mouth (check out the negativity on the Canon forums today). Managing The Advocates is extremely important in solidifying a camara brand's position and is likely what Canon did effectively years ago with the advent of DSLRs
Interesting and probably true. Of course in the era of zooms instead of primes, suggests that the numeric number of different lenses need make a user feel great about the "coverage" has got to be smaller these days. Am personally spoiled by latest zooms' performance, along with post-processing to correct zoom failings, that is changing my mind about how many lenses I "need".
teseg: So, correct, Sony can continue to add lenses at current pace...But, if Sony wanted/wants to become to the mirrorless segment what Canon is for DSLRs. now is the time to deliver. Deliver ~ 5 quality native Nex lenses in the next 12 months that plug most of those perceived holes in the line-up, and they will have eliminated all reasons not to buy a Sony. They have sensor advantage over all the 4/3rds, They have native lens advantage over Canon, They have technology/QC advantage over Samsung, They have "positioning" smarts and price advantage over Fuji

I can only speculate a quality lens takes 1+ years to develop start to finish. I am hopeful their crystal ball/research being conducted as the N7 and Zeiss lens were hitting the market made it obvious of their market opportunity. I think the next 12 months will be very telling for Sony whether they intend to seize the moment.
Thread responses have been instructive.
 
Well, Sony in their infinite wisdom decided to go with IBIS on their alpha line, and not on their e-mount line. That means pretty much the only lenses available that have image stabilization for the Nex, except 4 nex lenses or so, would be the expensive sigma zooms (70-200 f2.8 etc).

Heck, Sigma even stopped making the regular range zoom with image stabilizing for the Sony (they still include it for Nikon, Canon, etc).

This is quite a problem for me for pictures, but even worse for video.
 
I agree fully - Sony has a chance to take this market, but it all hinges on their native lens selection.
 
Digital bodies come and go - good lenses are more long-term. The very thing that drew me to the NEX system (no need to start over on a whole new set of lenses) could very easily work the other way, next time around. (My old Nikkors will likely steer me toward Nikon if & when they get that affordable FF body halfway right...)

If Sony (or others) were to make a few choice offerings in e-mount, I would likely buy them and that in turn would make another NEX body purchase much more likely. I see the lenses I want in the rumor mill and on the road map. (One - the Zeiss - is already out, though it is pretty spendy and not in stock anywhere.)

I'm fairly well set for now (at least 30mm & up), but don't take too long, Sony! With just one Sigma lens in e-mount, my long-term commitment to the NEX system is a long way from being cemented.
 
Very good analysis. I've been trying to get across that mirrorless is the future of amateur enthusiast still photography, but Sony seems to be a co. run by bureaucrats & beancounters, not the visionaries who founded it. The don't realize that they had the chance to preemptively seize a dominant share in this segment, the way Canon did with SLRs/DSLRs a decade or two ago. Instead, they saw the NEX as a toy, to be offered in pink and silver, with fat chromey lens barrels to impress people.

Canon's mirrorless system has a huge advantage in optics. They have the largest selection of SLR lenses ever offered, all of which have internal motors and entirely electrical interfaces (unlike many A-mount lenses), making them very easy to adapt to their new mirrorless body. Their body apparently has PDAF, which means no need for big clumsy mirrored adapters like Sony's LA-EA2.

As others have said, what is wrong with Sony's lens program is not the sheer no. of models, but the bad selection and quality. (A 30mm macro? What were they thinking?) Only 2 lenses are anything but mediocre, and one of them (the CZ) is atrociously expensive, making it hardly a factor in attracting customers. The Canon prime has similar FL and aperture and is much smaller & cheaper than the Zeiss; it remains to be seen how well it performs, but Sigma has shown that sharp lenses for mirrorless bodies need not be large and expensive.
 
RussellInCincinnati wrote:

It would be unquestionably convenient for us users to have budget and small, and expensive and large, options for every focal length and max aperture.

You're kind of making my point. The overall point of this thread was to hazard that Sony and Canon inherently have those choices already for their mirrorless users, via adapters, without having to crank out many (smaller duplicative mirrorless) new lenses.
Sorry but an Alpha lens plus adapter doesn't fit either the budget or the small part of the choice you say Sony are offering.

--
Pete
http://peterbrockwell.zenfolio.com
http://www.flickr.com/photos/pete_mb/
 
I agree - it's the AF speed (or rather, the lack of it) that is my only real issue with my NEX-7 compared to my Canon 550D.

There are work rounds for perceived lack of native lenses, which isn't ideal. I do see it as a barrier for entry into NEX, simply because people like to see a lot of off-the-shelf support for a system camera.
 
Generally speaking, the AF of the cheaper adapter is too slow for most people to want to bother with. And the more expensive adapter is too expensive for most people to want to bother with.
Both adapters have some strong points. The LA-EA1 is a good adapter for people who don't care about AF, or accept that it is working slow. I own one and took this picture with my 70-400 G lens with it on my Nex:





The LA-EA2 is expensive but gives people who want their AF quick and with all lenses. The adapters are more for people with Amount lenses (like me) then for people who wants lens x or y.
I understand the adapters are a good solution, but just not as practical from marketing and sales standpoint in terms of really driving sales. Compare that to say the Sony equivalent of the Panasonic 20mm f/1.7- a fast, small lens with wide to normal POV at a consumer-level price- now that could drive sales.

(by 'equivalent' I don't mean the exact same lens, but something similar.)
Well there is something close: The Sigma 30mm 2.8 lens. It is small (but no pancake) it is dirt cheap (159 euro) and it is of rather good quality.
I think when many complain about Sony's lens development, it's not that we want to buy a closet full of silver lenses, it's more that they're missing a specific lens type/category many people want- a fast normal that doesn't cost $1000 (bonus points if it is pancake or near-pancake size.)
But that is just the point, there are many different lenses many people wants to name some:

(ultra)Wide angle zooms, Tele zooms, pancake zooms, Hig quality zooms, fast zooms, wide angle (pancake)primes,normal (pancake) primes, Tele primes etc. And that are only the "normal" lenses not the specialities like Tilt/Shift, macro, etc...

Every time Sony (or what ever camera company) comes with a new lens some will be happy, others will be dissapointed for not getting the lens they want.
I guess there is a probably Sony alpha 35mm f/1.8 lens or something like that with the expensive adapter you could use for good results, but the combined cost and size is too much.
That is true when you buy the adapter for one lens only, but when you buy the adapter for more then one lens and maybe some second hand ones then you spread the costs ofer more then one lens.
I understand that Sony E lens development hasn't been that slow, it's probably similar to Panasonic or Olympus but for the fact that with M 4/3 you have 2 different companies releasing lenses.
+1 well said
 
The adapters are more for people with mount lenses (like me) then for people who wants lens x or y.
Look at the comments below EOS-M and you'll find out that adapters ARE for people who want lens x or y. ;)

And that's still despite of the fact that eos-m adapter offers crippled AF (because of very poor performance of on-sensor PDAF) unlike LA-EA2 which works with a performance of DSLR.
 

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