bobn2
Forum Pro
$1500 is a very high price for a APS-C camera. The 60D is about $1300 so they would still be allowing a $200 premium over that. Remember it will be made in Thailand, where labour costs are lower than Japan, and it will be made in a brand spanking new completely re-equipped with state of the art production equipment factory (there are advantages to having your plant wiped out and re-equiping on insurance money). Nikon's situation is similar in a strange way to Triumph motorcycles. Their plant was wiped out (by a fire) and when it happened they took the opportunity to re-evaluate their product strategy, and haven't looked back since. So far as Nikon is concerned, they lost both their major DSLR plants. It's very unlikely that they will have failed to take the opportunity for re-assessment and re-eqipping that gave. One of the signals is that they have come out of the crisis with a lot more DSLR manufacturing capacity than they had before. You have to remember as well that cameras are much more important to Nikon than to any other company, they generate the majority of their revenue.That's true only if Canon already has a product like that in their pipeline. I suspect their time from conception to production is a whole lot longer than a year. So, unless they were already working on such a product and simply needed to do a little tweaking to get it ready for market, their ability to react that quickly would be difficult at best.Personally having professionally used and owned both Nikon and Canon I prefer the canon user interface and ergonomics much more than that of the Nikons. IF We see a FF at 1499. It would take but a year until canon reworks their entire product line to compete. I think I’d wait to see Canons entry as Im sure it be better.
I'm still dubious of Nikon's ability to get such a product to market at that price point, and if they do, I also will be most interested to see what tradeoffs they had to make to offset the much higher costs of the sensor. And yes, even with the re-use of older fabs, the cost of manufacturing a FF sensor will still be very high in relation to APS-C sensors. Hitting that price means they'll have to take costs out somewhere else or eat a lot of margin. I don't see that happening.
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Bob