eddyshoots
Senior Member
Not a big fan of that word in the world of photography...."always"It's not professional vs non-professional photography, it's really bad vs. good photography.
What proper flash does in photography is remove dark shadows from a face that occurs even on a bright day, gets rid of the ridiculous requirement to have the sun behind the photographer, making everyone squint in the photo.
A separate flash which some people treat like it's an anvil allows - of course more power - and the ability to diffuse the light or bounce off a ceiling, making a natural photo indoors or the evening rather than the very amateur blast in the face of the subject with glare and then the black background.
I always say, always use flash in people/portrait photography.
I'm a lighting geek through and through but when nature provides good light, use it. It takes time and a practiced eye to recognize good light but when it's there for you, there is no need for artificial light.
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eddyshoots