I think it's a mistake to assume "advanced" means "K-mount shooter". More likely in this context it means someone who has outgrown their compact camera or cell phone and is looking for something better.
Well, that is not the way the Pentax website presents it. The progression is as follows:
Find your camera
Interchangeable lenses vs All-in-One
(After choosing interchangeable lenses) First time vs Advanced
The K-01 then shows up in both categories. So it refers to both.
But like I said before, I'm not saying the K-01 isn't advanced. I'm just saying that I can certainly understand why many folks question its being called an advanced camera. If you can afford to have two cameras at once, I'd say it would make a great second body. But I just wouldn't expect a ton of folks used to using a DSLR to be willing to give up having a VF if they only have one camera body.
Mind you, I'm not saying Pentax is wrong. I'm just saying that I'm surprised by it and that I understand why many others are surprised and frustrated as well. I am by no means claiming that I know more than the market researchers at Pentax. They may very well be right on this. In fact, I hope they are, as it is in all of our best interests to have more money flowing into Pentax.
Certainly the K-01 is "advanced" when compared to those. These shooters have never had a DSLR and won't miss the viewfinder one bit.
In all fairness, though, those shooters have never shot with a big 300mm zoom lens hanging off the front of their iPhones either.
I was looking for just such a camera back in 2004, and if it had existed I would have bought one in a heartbeat. I don't regret being forced into a DSLR, but it wouldn't have been my first choice. You go with what you know.
That's true. I'm just curious to see what will happen when those folks get really interested in photography and start trying to mount heavier lenses on their VF-less cameras. Maybe Pentax's strategy is that by then the technology will allow them to put an affordable EVF into the camera. And again, I sincerely hope that works out.
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-- Joe S.
"We make a living by what we get; we make a life by what we give." ~ Sir Winston Churchill
http://www.pentaxphotogallery.com/artists/josephschmitt