Hard to say.
Some LCD's color different from others, some lenses have a color cast, your subject of the day may have had a certain color tone, your AWB may not have been in auto, or daylight mode, you may have color blindness in varying degree, you may be in vivid color mode (JPG), the LCD may be in 'daylight' (bright) mode, among other reasons.
I would compare with the auto-AWB in DxO or LR3 - works fine on JPG- how different is the picture there from the OOC JPG?
Then, if you set the WB using a grey card and then take a picture
under the same lighting conditions, does this auto-AWB difference in DxO or LR3 diminish?
If so, it is probably a combination of subject/colors of the day as well as certain JPG color mode settings.
Try to not optimize the WB for the display, but verify the colors on a PC and against some PP tools.
And take a show in RAW, just for comparion sake.
All set, a correction of +1 in any direction is very mild. As a references, manual lenses cause bigger differences, due to different coatings, and the light metering gets thrown off for manual lenses - typically the camera under-exposes with a manual lens, and the WB tends to shift a little.
Try different subjects, different times of the day, with different lenses, let us know.
Hi,
I receive my NEX-7 3 days ago. Im shooting only JPEG. I noticed that the white balance seemed to have to much purple. I have adjusted the WB in the setting and shift +1 in the green.
Anyone else noticed this.
Regards,
--
Cheers,
Henry