OK then....what about up against the $2300 Fuji X Pro? That is probably it's closest competitor as it has the same size sensor as the K-01 but is 3 times the price. And the K-01 body is also smaller on two dimensions and likely smaller on the 3rd when each has it's kit lens mounted.
The X-Pro is a range finder, or Leica light, pushes the right buttons to make people exited, but suddenly the mood changed dramatically when the MSRPs were released... Could very well turn out to be an epic commercial fail (too), but that doesn't save Pentax' bacon.