Wheatfield
Veteran Member
When Hoya bought Pentax, they made absolutely no secret that it was the medical imaging division that they were after. I suspect they would have preferred to kill the camera division but didn't, probably a clause written into the merger agreement kept them from doing it.
So, they kept the division afloat and did as little as they could get away with while at the same time maximizing profit as much as possible, thereby making it look more appealing to a potential buyer.
Ricoh comes along, expresses interest and all of a sudden the camera division is split off and sold at fire sale pricing.
I truly think Ricoh will do more with Pentax than Hoya did. Ricoh bought because they want the division, Hoya bought because they were stuck with it.
So, they kept the division afloat and did as little as they could get away with while at the same time maximizing profit as much as possible, thereby making it look more appealing to a potential buyer.
Ricoh comes along, expresses interest and all of a sudden the camera division is split off and sold at fire sale pricing.
I truly think Ricoh will do more with Pentax than Hoya did. Ricoh bought because they want the division, Hoya bought because they were stuck with it.