What to do when you are zoomed in and close to the subject?
Bouncing the flash off the cieling will cause the light to come
directly down onto the subjects head causing shadows on the face?
Amit, you are absolutely right. But these shadows can also happen even when the subject is further away, if you happen to angle the flash so the bounce point is almost directly over the subject. This can sometimes be corrected by bouncing behind you, but you have to be careful not to get in the way and cast a shadow. The index card and Lumiquest bouncers will direct some of the light forward, which will fill in the shadows. The Lumiquest 80-20 gives you a repeatable fill. With an index card you can vary the fill by varying the extension or size of the card.
Is direct flash better in this case.
Direct flash is almost never better. The only exception is when your subject is near the flash range - you have no choice but to use direct, or the image will be underexposed.
Photography is all about lighting. A flash is a practically a point source of light, so it casts light and shadows in ways that look harsh and unnatural. Natural light is more diffuse and often comes from several directions. So to make the lighting and shadows look more natural, you need to enlarge or diffuse the light source, or have light coming from two or more directions, so the shadows are partially filled in.
Bounce flash provides a very large and diffuse light source on the wall or ceiling, and will provide a soft light for your subject from the side or above. As you've noticed, it may still produce unwanted shadows under eyes and nose. An index card combined with bounce flash redirects some of the light directly forward to fill in those shadows.
Even when there is no ceiling for bounce lighting, a large index card on the flash angled at 60 to 90 degrees will help to soften the shadows. At 60 degrees, you get some direct light from the flash, as well as the index card. The Lumiquest system is designed to do all of these basic things - but of course you pay for the "pro" look.
I am going to try the index
card or posit note(i didnt know they came in white..only seen
yellow or pink!). Thanks for the great tips!
My index cards are made from a white plastic juice container, and attach with a wide rubber band. I find it easier to adjust than velcro. hope this helps, gkl