A good question with no single answer.
First, I hope that I didn't suggest that these photogs' catalogs were "no different than a 20 year veteran". It was the quality of the website that I was referring to. Websites don't have to have a lot of photographs, and many non-photogs frankly can't distinguish good quality from bad. With some clever work, a prospective bride can easily be duped into believing she's hiring a pro when in fact she may be hiring a total beginner.
I'll use as an example someone who posted for advise from the pros in here back during the summer. They had their first upcoming wedding and was seeking BASIC information. Curious, I went to their website. Sure enough, they advertised themselves as a portrait and wedding photographer seeking clients. Nice looking site, by the way. The photography wasn't very good, but the site was attractive enough so that a non-photographer (ie, unsuspecting wedding client) might not ever notice. The site did, however, feature plenty of casual outdoor portraits. A trip to their pbase site lead me to believe that it was all family members.
At least that person was honest. Some years ago, I was alerted by a fellow forum member that another person may have been using some of my own photographs on their website. Sure enough, a quick view revealed that the photographer had taken shots from not just my website but from others' as well in order to promote his "business", presumably until he had shots of his own to use.
I have also seen instances in which a photographer uses shots from weddings in which he was not the official photographer but merely a guest. This was discovered just recently in this very forum when a photographer last spring was seeking basic advise for his first upcoming wedding (big surprise). When I asked how it could be his first when he had a website showing wedding photographs presumably taken by him (not very good... another big surprise), he had no problem admitting that he had only been a guest.
Last month, I attended a family reunion and one of my cousins showed off her wedding photographs on a tablet. (She had originally wanted me to shoot her wedding, but I had been booked on her date from many months prior to her engagement.) She actually was very disappointed with her shots, and upon seeing them I completely understood why. They completely lacked basic photographic competence. I actually had to ask a second time who shot the pictures, as they looked like they were taken with a point-and-shoot by a guest. (I didn't dare let her know how bad they REALLY were. She was already upset enough about them, though still wanted to share her wedding pictures with her family.) And by the way, this was no cheap affair. They actually had a helicopter come and take them from the reception, among other exotic things. Anyway, I got the name of the photographer and looked him up. Looking at his website, I was almost fooled at first glance. I could see how she was easily taken. Looking more closely showed, however, how little substance there was underneath so much website style.
The point I am (and was) trying to make is that it's far easier to put up an impressive looking website with a few heavily-doctored (or even stolen) images than it ever was when we had to have an inventory of sample albums to show off, and if not a full studio, then at least a reception area to meet with clients and really show them who you were as a photographer. Twenty years ago, I NEVER met a prospective client at a coffee shop. Today, half of them want to book without meeting in person at all, much less come to my home or studio. This makes it easy for the "cowboys" to pose as something they are not. And when they don't do a good job, our own reputations are bundled right along with them as part of the wedding photography industry.
Just out of curiousity, how does that new photographer with no experience display a catalog of photographs that appear no different than a 20 year veteran?
I was doing weddings 20 years ago and there were nowhere near as many cowboys as there are now. Why do you think wedding photography has fallen in price in real terms?
Fact is that different sectors of any market affect the prices of other sectors of the market. It affects the prices of those who are slightly further upmarket. Those prices then affect the next sector and so the knock-on effect goes.
Do you honestly feel that you are completely and totally immune to this?
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