Asking Sony for OVF in the new FF professional reflex camera.

Nailing critical action shots first time every time is a good feature.
Yes, I agree, and there's nothing even remotely as good as the OVF currently for that purpose.
but in 5 to 10 years EVF will be well ahead.
People say this every year for 10 years already, "in 5 years EVF will be well ahead".
Have you actually tried the A77 EVF or are you simply confirming your own prejudices?

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The fact that a-mount lenses are still worth any money at all is thanks to the success of SLT.
 
With my eyes (have to wear glasses) I simply cannot focus manually in low light conditions with my A700 OVF. Mush less problem with my A2 oldtimer.

My first film SLR had a prism aid in the center of the matte screen. Lateron this was omitted because of AF. Marketing experts!
 
I am talking about the future state not the current. The time it takes for a mirror to move will be longer soon...
Which is irrelevant.
and how do you keep focus once the mirror has moved
Fortunately, that problem has long been solved as evidenced by the high burst rates and continuous tracking autofocus in many dSLRs.
One technology is rapidly developing the other is not. We might be on near the crossover point now but in 5 to 10 years EVF will be well ahead.
EVFs aren't developing much at all. They aren't much better now than they were in the 80s. More resolution is about it.
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Lee Jay
(see profile for equipment)
 
Nailing critical action shots first time every time is a good feature.
Yes, I agree, and there's nothing even remotely as good as the OVF currently for that purpose.
but in 5 to 10 years EVF will be well ahead.
People say this every year for 10 years already, "in 5 years EVF will be well ahead".
Have you actually tried the A77 EVF or are you simply confirming your own prejudices?
People have said exactly the same thing to me about the A33/A55 EVF, which was lousy.
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Lee Jay
(see profile for equipment)
 
Maybe you are really right. It is just business. Nevertheless in my opinion Sony has shoulders enough large to maintain and satisfy serious and professional classic photographers/customers too. This small part of customers is the opinion leader side (of the big cake) and, in my opinion, it can seriously help the brand Sony into photography system.

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http://www.lifephoto.it
 
I think it highly likely if there is another full frame DSLR from Sony it will be their last one. For all the reasons other people have mentioned, Sony have struggled to compete in the professional market since acquiring Konica/Minolta. They obviously see their future as innovators. SLR was designed for another medium, film. Complex prisms and moving mirrors allowed a 'through the lens' view. With digital sensors it makes more sense to see directly through the sensor. Sony's new OLED EVF is meant to be excellent, and give a large viewfinder of similar size to a full frame OVF. I'm not sure about the translucent mirror myself, I really don't like the idea of loosing precious light. If they can get contrast detection AF as fast as phase detection AF they could loose the mirror too. Canon and Nikon can continue with DSLR's (I love a good OVF like everyone else) but hats off to Sony for realising they should try something else. I'm not suggesting Sony are in trouble by the way, far from it. They have invested huge amounts in R&D and manufacturing of their CMOS sensors, some of which they supply to Nikon and others. They have a controlling interest in Carl Zeiss, and have large shareholdings in other Japanese lens manufacturers. Sony will be a big player in the photography market whatever happens.
 
I don't think it will be the last one, because Sony is in a position to make FF cameras more affordable than ever. Which means they will be able to reach out to a much larger public than before, even a potentially larger market than the other camera makers of FF cameras are targeting. Certainly much larger than the niche market for professionals.
 
I don't think it will be the last one, because Sony is in a position to make FF cameras more affordable than ever.
Forgot to add: lighter and smaller too, which is one of the factors why many people decide not to invest in a FF body.
 
I don't think it will be the last one, because Sony is in a position to make FF cameras more affordable than ever. Which means they will be able to reach out to a much larger public than before, even a potentially larger market than the other camera makers of FF cameras are targeting. Certainly much larger than the niche market for professionals.
Maybe, but you are assuming that a lot of amateurs would prefer a FF camera if they could just afford it, but that is old school thinking from those that used 35mm film DSLRs. The trouble with FF cameras is the bulky camera and large heavy and expense lenses. The main appeal for FF has been high ISO image quality and higher resolution, but that advantage is fading away as APS-C improves. The trend is for smaller lighter systems and Sony realizes that with the success of their NEX cameras, that outsell their Alpha SLTs by a good margin. Eventually most amateurs will be shooting with APS-C and probably even smaller sensor cameras. FF cameras are a hold-over from the film days and those days are numbered. The fact that Sony is so vague about the future of their full frame camera plans indicates they plan to phase them out quietly in favor of cameras that give them attention, play to their strengths and and make them money. I don't see how FF cameras fit into this scenario, regardless how low the price of their FF camera body.

Best regards,
Jon
 
Maybe, but you are assuming that a lot of amateurs would prefer a FF camera if they could just afford it, but that is old school thinking from those that used 35mm film DSLRs. The trouble with FF cameras is the bulky camera and large heavy and expense lenses.
I have both. The bodies and lenses are the same size.
The main appeal for FF has been high ISO image quality and higher resolution, but that advantage is fading away as APS-C improves.
Full-frame improves right along with it. 1 1/3 stops will remain the gap.

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Lee Jay
(see profile for equipment)
 
I don't think it will be the last one, because Sony is in a position to make FF cameras more affordable than ever. Which means they will be able to reach out to a much larger public than before, even a potentially larger market than the other camera makers of FF cameras are targeting. Certainly much larger than the niche market for professionals.
Maybe, but you are assuming that a lot of amateurs would prefer a FF camera if they could just afford it, but that is old school thinking from those that used 35mm film DSLRs.
Not really, I'm hardly old school myself. ;) FF offers undeniable benefits, both in terms of noise performance, field of view, DOF control and resolution for a given lens. The overall balance sheet of all factors at play, may look different compared to the past, but there are still quite a few good reasons to choose FF at a given point on the technological timescale.
The trouble with FF cameras is the bulky camera
See my earlier post, Sony is in the position to make the cameras much smaller. Say the size of trhe A77.
and large heavy and expense lenses.
It can be heavy and it can be expensive. But that's a choice. Some would be happy with one or 2 lenses anyway, just like the majority of DSLR users as of now. Some would be delighted to use their old glass or some sharp but inexpensive lenses from Ebay. There's quite of few razor sharp but cheap Minolta lenses out there. They have their downsides, but I'm sure many would still be more than happy to use their strengths on an affordable FF body.
The main appeal for FF has been high ISO image quality and higher resolution, but that advantage is fading away as APS-C improves.
I disagree here. As APS-C improves, so do the expectations of the average consumer. And FF benefits accordingly from the technological advances. It's always easier to achieve a certain resolution with a FF camera, even more so as diffraction influences become more apparent at pixel level with resolutions going up.
The trend is for smaller lighter systems
That trend will undoubtly be seen in the FF market too and Sony has a high card there.
and Sony realizes that with the success of their NEX cameras, that outsell their Alpha SLTs by a good margin.
Can you link me to the source of this? One that covers worldwide sales of both systems, rather than some retailer hot sellers lists.
Eventually most amateurs will be shooting with APS-C and probably even smaller sensor cameras. FF cameras are a hold-over from the film days and those days are numbered. The fact that Sony is so vague about the future of their full frame camera plans indicates they plan to phase them out quietly in favor of cameras that give them attention, play to their strengths and and make them money. I don't see how FF cameras fit into this scenario, regardless how low the price of their FF camera body.
With their strengths being weight, price and size, they can extend the life of FF quite a bit, especially if the existing benefits of FF that I mentioned before somehow turn out much less relevant and people will start weighing size, weight and price more often and more heavily. I have no doubt they see their high cards and value them accordingly. Especially since the production and design costs involved for a FF design, decreased quite a bit with the SLT design.
 
I don't think Sony will drop full frame, but I think they will drop SLR in favour of SLT. I didn't mean to imply they would leave the full frame market.
 
I disagree that Sony is mostly trying to appeal to the videographer with their SLT design. In fact, even Sony seems to disagree because they tend to mention other benefits (such as speed) before even mentioning the video benefits in their marketing material.

There's too many other (stills) benefits to ignore. Both approaches have their benefits and downsides for still photography and will appeal to different (and partially overlapping) audiences accordingly.
No matter how you approach it, the bottom line is that Sony cannot compete at the top end of cameras, which is OVF SLRs, a huge market compared to what they are trying. That is what Sony fans are admitting. What they are trying is to get the top end to accept consumer cameras as the best there is. The management they have put in place tells all, they put cybershot management in charge, and they are doing cybershot type things to attract customers. Sony only for a short while set out to build separate management before moving Alpha back in with cybershot in the same building and shifting the management back to cybershot.

Soon the FF will also be moved to consumer/cybershot cameras with Sony, loosing even more people in the upper end. Meanwhile the top still photography will continue to go with Nikon and Canon, not Sony, because Sony is choosing not to compete with each new product they produce.

You cannot choose not to compete and stay in the market. It's going as if effectively Minolta just closed down with no followup by Sony. Sony is off into their traditional cybershot market only slightly modified. That's a large market, but one Sony was having trouble with the fact it's so competitive it's hard to profit. They are hoping to slice off a little of the high end market into cybershot, may succeed at that, though it's questionable how many were truly high end customers that they are attracting. Or if it's just a shift in what cameras folks of the cybershot market buy.

Walt
 
Precisely, Canon and Nikon has built a very large and very comfortable market place for themselves. Either you will have to distinctly outdo them at their own game (which is a very uphill battle) - or you switch to another game where they are not strong. Sony actually now has two different games going - mirrorless and SLT. Both which involve having good EVF technology, an area where Canon and Nikon yet has to show any progress - or even interest.
Exactly, Sony's strategy is already paying off in Japan:

http://www.bloomberg.com/news/2011-09-07/canon-clinging-to-mirrors-means-opportunity-for-sony-cameras.html

The new generation of photographers will grow up with EVF's and thus be comfortable with the technology.

I can imagine that for different types of photpgraphy an EVF or an OVF is a better choice. So both technologies will probably be around for some time. Just like automatic and manual gearboxes in cars.
 

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