Ricoh loves Pentax ;)

Greyser · Jun 30, 2011

Is Hoya well known in Russia?

Katsura · Jun 30, 2011

All that says is that Hoya will continue to operate the divisions they acquired from Pentax OTHER THAN the Imaging Systems division.

Ie, they are keeping the medical, DVD lens etc business to themselves.

The 'Digital camera Module' could refer to any number of components used by cameras. eg, LCD screen, etc.

Katsura · Jun 30, 2011

Hoya never wanted the Camera business and they were never generous on funding R&D projects in Pentax.

(Which is utterly stupid IMO, They are a glass manufactuer at their most basic level, think of the synergy they can have with the camera div if they wanted to grow/ expand it).

Ricoh, on the other hand is looking into a way to EXPAND their consumer market presence. They are the do-ers and they have the ambition to grow Pentax.

Katsura · Jun 30, 2011

I just hope the execution of this project to expand is well handeled by a good management team!

It could go either ways but I think this really is very exciting news indeed.

007peter · Jun 30, 2011

I love the idea of a "real" Camera Company buying Pentax. i agree there is a lot of synergy between the two company. Pentax will no longer be buried the digital divisions of Hoya, Inc. It can now roam proudly among Richoh's workforce without shame.

My only concern is what is the new name of the company ?

is RICHOH ( the buyer ) going to place its name all over Pentax DSLR ( the seller )
that is usually the case after acquisition, the buyer keep their name while seller lose its name: ( case in point, Sony bought out Minolta )
or is Richoh going to dump its own name in favor of using Pentax logo on all products?
neither BRAND is a hit with consumer, I prefer Pentax but I won't ***** if Richo decide to change it to its name

I hope Richoh + Pentax will create a new company name. Something that is only 5 LETTER LONG:

CANON (5 letters) = success
NIKON (5 letters) = success
MINOLTA (7 letters) = failed
PENTAX (6 letters) = struggling
OLYMPUS (6 letters) = also struggling, but new EP3 + Lite seem hopeful
SONY (4 letters) = doing alright

Call me superstitious, but FIVE LETTERS is the way to go in imaging business.

awaldram said:
Seem there is a lot of synergy

Pentax have an ailing compact division
Richoh have no dlsr product

If Ricoh really want to make waves then this is the deal that could be the spring board for them.

But if they just want the prestige of a dlsr line the brand could wither and die.
--
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http://www.pentaxphotogallery.com/home#section=ARTIST&subSection=1471087&subSubSection=0&language=EN
My Photo Stream
http://www.flickr.com/photos/awaldram/

moving_comfort · Jun 30, 2011

ogl said:
Some of smart people said here before that HOYA would sell Pentax in 2-3 years after purchase...

Ricoh is almost unknown company in Russia and rather marginal photo brand in the world...

I don't see good future of Pentax...

.

Impossible to say for sure, but it seems to be more likely good news. Ricoh's core business can use Pentax Imaging more than Hoya's. Ricoh is larger than Hoya. Ricoh knows how to compete - it took on Canon directly in copiers and did extremely well against them. And it has a large distribution network.

A possible bad outcome: Pentax was just bought for the Intellectual property only, not the brand, and everything gets rebranded "Ricoh", and slowly undergoes.... a Sea Change. Sort of the Minolta--> Sony pattern, but worse.

I'm guessing it will be closer to the good-news path, though.

.
--
Here are a few of my favorite things...
---> http://www.flickr.com/photos/95095968@N00/sets/72157626171532197/

Zvonimir Tosic · Jun 30, 2011

Hoya never wanted "thossse nassssty camerasssses" (imitating Golum's voice).

And Ricoh wantss it, my preciousss ...

For those who know exactly what they want, and do it, new horizons open all the new possibilities.

ogl · Jun 30, 2011

Greyser said:
They are under the Hoya, right?

No.

Katsura · Jun 30, 2011

RITAX?
RELAX?

Manchu · Jun 30, 2011

moving_comfort said:
Hoya never wanted "thossse nassssty camerasssses" (imitating Golum's voice).

moving_comfort said:
And Ricoh wantss it, my preciousss ... emoticon - smile

moving_comfort said:
For those who know exactly what they want, and do it, new horizons open all the new possibilities.

That does sound like a very low price, that Pentax was sold for.

kuuan · Jun 30, 2011

PENTOH..

no, seriously, I am quite sure both names will be kept, at least that's what seems the most reasonable to me
--
http://flickr.com/photos/kuuan/
http://www.pentaxphotogallery.com/andreasgriesmayr
http://www.youtube.com/profile?user=kuuan

Greyser · Jun 30, 2011

Trust me: Ricoh seems better

Zvonimir Tosic · Jun 30, 2011

moving_comfort said:
A possible bad outcome: Pentax was just bought for the Intellectual property only, not the brand, and everything gets rebranded "Ricoh", and slowly undergoes.... a Sea Change. Sort of the Minolta--> Sony pattern, but worse.

Ricoh did not purchase the Pentax brand name?
Where is that noted?

Greyser · Jul 1, 2011

Really good question

Manchu · Jul 1, 2011

Let's hope Ricoh do something quickly to show what it intends to do with Pentax. Being sold again is not going to help confidence in the brand unless it can show something new. Otherwise new photographers will just hesitate during this period before buying into Pentax.

sfa1966 · Jul 1, 2011

Zvonimir Tosic said:
moving_comfort said:

A possible bad outcome: Pentax was just bought for the Intellectual property only, not the brand, and everything gets rebranded "Ricoh", and slowly undergoes.... a Sea Change. Sort of the Minolta--> Sony pattern, but worse.

Click to expand...

Ricoh did not purchase the Pentax brand name?
Where is that noted?

Do you not realise, from the words 'possible' and 'potential', that he is speculating? (And an interesting speculation it is, too.)
--
Cheers,
sfa

A very limited photographer ...

moving_comfort · Jul 1, 2011

Zvonimir Tosic said:
moving_comfort said:

A possible bad outcome: Pentax was just bought for the Intellectual property only, not the brand, and everything gets rebranded "Ricoh", and slowly undergoes.... a Sea Change. Sort of the Minolta--> Sony pattern, but worse.

Click to expand...

Ricoh did not purchase the Pentax brand name?
Where is that noted?

No, no - that just was a possible bad outcome . Speculation, since we don't know Ricoh's real intentions yet and anything's possible. If you read that post I actually think the first scenario - the good news - is more likely.

--
Here are a few of my favorite things...
---> http://www.flickr.com/photos/95095968@N00/sets/72157626171532197/

007peter · Jul 1, 2011

I just realized the correct spelling for R I C O H is already a 5 LETTER company. Therefore, RICOH will bring more LUCK than the six letters PENTAX. I can visualized a RICOH K4 standing tall among Canon 7D II and Nikon D400

5 LETTER FIT LIKE A GLOVE:

RICOH K4
CANON 7D II
NIKON D400

I think I can get used to the RICOH brand fast. Already it look like it belong with the other two DSLR giants. Way to go RICOH

007peter said:
My only concern is what is the new name of the company ?

is RICHOH ( the buyer ) going to place its name all over Pentax DSLR ( the seller )

that is usually the case after acquisition, the buyer keep their name while seller lose its name: ( case in point, Sony bought out Minolta )

or is Richoh going to dump its own name in favor of using Pentax logo on all products?

neither BRAND is a hit with consumer, I prefer Pentax but I won't ***** if Richo decide to change it to its name

I hope Richoh + Pentax will create a new company name. Something that is only 5 LETTER LONG:

CANON (5 letters) = success

NIKON (5 letters) = success

MINOLTA (7 letters) = failed

PENTAX (6 letters) = struggling

OLYMPUS (6 letters) = also struggling, but new EP3 + Lite seem hopeful

SONY (4 letters) = doing alright

Call me superstitious, but FIVE LETTERS is the way to go in imaging business.

007peter said:
awaldram said:

Seem there is a lot of synergy

Pentax have an ailing compact division
Richoh have no dlsr product

If Ricoh really want to make waves then this is the deal that could be the spring board for them.

But if they just want the prestige of a dlsr line the brand could wither and die.
--
My PPG

http://www.pentaxphotogallery.com/home#section=ARTIST&subSection=1471087&subSubSection=0&language=EN
My Photo Stream
http://www.flickr.com/photos/awaldram/

Click to expand...

007peter · Jul 1, 2011

I agree that PENTOH is a fairest combination of the two company. However, the name immediately conjure up an image of PENTHOUSE , the porn magazine. Not a good thing.

Besides, PENTOH is yet another unlucky 6 Letters. Has to be FIVE for good luck.

kuuan said:
PENTOH..

no, seriously, I am quite sure both names will be kept, at least that's what seems the most reasonable to me
--
http://flickr.com/photos/kuuan/
http://www.pentaxphotogallery.com/andreasgriesmayr
http://www.youtube.com/profile?user=kuuan

007peter · Jul 1, 2011

Katsura said:
RITAX?
RELAX?

RIPEN is awesome ;-) and a good omen for a new company.

RIPE = a mature fully grown and developed company . This is how I think a Richo-Pentax synergy company will become.

LOL on the name RELAX. Fun name that is for sure

Thumb Up to both.

Ricoh loves Pentax ;)

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